No Firm Is immune If AI Bubble Bursts Google CEO Tells BBC REUTERS

No company will be left unscathed if the artificial intelligence boom collapses. That was the warning from the CEO of Google owner Alphabet Sundar Pichai. He made the claim during a BBC interview published Tuesday. No company is going to be immune, including us. If you overinvest, you know, we'll have to work through that phase. Pichai said he thought Google could cope if a possible bubble burst and further called the current wave of AI investment an extraordinary moment. While he said there might be some elements of irrationality in the market, Pichai was positive about the future for AI technology. It's also true when we go through these investment cycles, you know, there are moments we overshoot, right, collectively as an industry. We can look back at the internet right now. There was clearly a lot of excess investment, but none of us would question whether the internet was profound or did it drive a lot of impact. It's fundamentally changed how we work digitally as a society. I expect AI to be the same. Analysts have heavily discussed whether AI valuations are sustainable. Worries about that have begun to weigh on broader markets in the US, while British policymakers have also flagged bubble risks. Alphabet shares have surged about 46% this year. Investors have bet on its ability to compete with chat GPT maker OpenAI. Alphabet pledged $6.5 billion in September to invest in the UK's AI infrastructure and research over the next two years. Pichai also told the BBC Google would begin training models in Britain.