ExclusiveFerrari Unveils Its First Fully Electric Car, Receives Cool Response

Ferrari presented its first fully electric car on Monday, marking a high-stakes shift by the luxury sports carmaker as competitors including Porsche and Lamborghini scale back their EV ambitions, citing weak demand. The four-door Luce Italian for Light was developed with the help of former Apple design chief Johnny Ive and his collective Love From and is Ferrari's first five-seater. Ferrari says the Luce can go from 0 to 100 kilometers per hour in 2.5 seconds and has a range of over 500 kilometers. Ferrari aims to appeal to families with deep pockets, offering them comfortable seats, high-end tech and a 600-liter boot. Deliveries of the long-awaited Luce, priced at €550,640, are due to begin in the fourth quarter of 2026. However, investors and critics reacted coolly to the Italian luxury sports carmaker's new electric car, questioning whether it remained true to the brand's identity. Ferrari's Milan-listed shares closed down 8.4 percent, while its New York-listed shares were down by 5.1 percent as of 11.50 a.m. EDT.