A spotlight on the growing popularity of non-alcoholic wine •france 24 English.
1 Video View·May 26, 2026
In this edition of Entre Nous, we explore the rapidly expanding market of non-alcoholic wine. Amanda Thomson, founder and CEO of Noughty, speaks to FRANCE 24 about the factors driving the sector’s success and explains why alcohol-free wine is creating excitement among consumers. …
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Video Summary
AI GeneratedAmanda Thompson, founder of Naughty, discusses her journey from BBC broadcaster to creating the world's first premium alcohol-free wine brand. She explains the challenges of maintaining wine-like qualities without alcohol, the shift in consumer perceptions toward wellness, and how Naughty provides a sophisticated alternative to water for wine lovers.