How To Get Smarter (My Top 12 Books To Read)

In this episode, a creator with 20 years of professional reading and writing counts down 12 books she says significantly improved her thinking and led to ideas that made her millions. She argues Influence works best through its studies, highlights Zero to One’s focus on building category-defining “secrets,” and recommends The Marvelous Great Leads for choosing hooks based on audience awareness. She pairs The Challenger Sale with Way of the Wolf to challenge prospects while keeping conversations on track, then uses Thinking, Fast and Slow to apply regression to the mean to business decisions. She groups Who Not How, 10x Is Easier Than 2x, and The Gap and the Gain into a system for hiring help, aiming bigger, and measuring progress, adds The Great Mental Models and 101 Things I Learned in Architecture School for clearer thinking and creativity, and ends with Unreasonable Hospitality as a lesson in surprising experiences, teasing a next video on a seven-step creativity formula.