Amazon - Five Star Theater Starring Benedict Cumberbatch (Case Study) ｜ Campaign

So, how do you get Benedict Cumberbatch butt-naked in a leather chair? Glad you asked. It started when Amazon first launched the series Five Star Theater, featuring real customer reviews, performed by a real, serious actor. It's a portal! Customers loved it so much, they started making requests. Like this one from at Darcy Orange. Naturally, we delivered. Darcy Orange? I'm in. The two-time Oscar nominee went on to perform 16 of our most outrageous customer reviews. It'll rip the arse out of the dog. Makes great margaritas. If you need to bust a nut, it's a master nut buster. The beauty and harshness of the natural world and the circle of life are fully realized in these jam jams. But the real drama was finding these reviews. Amazon has over 1 billion customer reviews. Reading through all of them to find the best material wasn't humanly possible. So, we built our own AI tool, Star Search, and taught it how to separate functional reviews from funny ones. It helps tilt your hips to the best angles for all yoga poses. This little bacon of a heater makes gaming with the boys a pleasure. For real. On God, bruh. It is the nectar of heaven. Use it. And one day, you will look like me. Sherlock Holmes just say, on God, bruh. I am rolling. Keep making these, bro. I almost crapped my pants laughing. You cannot make this ---- up. Five Star Theater was a success. It earned a 94% positive social sentiment. Over 300 million earned impressions. And helped garner Amazon's best holiday sales ever. From the casting to 100% of the copy. Alpha up. More like Giga Chad. Amazon customers delivered.