Costco's most popular wines: A sommelier's brutal honest review | Part 1

Costco's most popular wines: A sommelier's brutal honest review | Part 1

W
10 Video Views·Apr 19, 2026

Costco wine, decoded by a sommelier. Three $9 Kirkland bottles, a legal oath sworn to the Italian government, and one friend smuggling wine through a post office in Edinburgh — all to crack the code printed on the back of a Kirkland label. This is the best cheap wine tasting you'll see this year, because one of these Costco bottles turns out to be a $30 wine hiding in witness protection.

What I found on one of those bottles rewrites how you should shop for cheap wine at Costco forever. There's a fingerprint on the back. Lot 983. And once you know how to read it, a $9 Kirkland bottle can turn out to be a $30 wine in witness protection — made by an estate whose real name would cost you triple in any restaurant.

The rule this video gives you works on every Costco wine shelf in America. Producer on the label → consider it. No producer → look harder. The answer might be right there on the back.
🔴 Want to decode ANY wine label in any country — before you pull the cork? Register for the Wine Sense Method course:

Timestamps