In this one, going over my six-step system for sticking to financial spending, budgeting, and work habits & goals. You'll find this helpful for all kinds of goals.... health, school, etc., and I'm focusing on the financial aspect here; so hitting your money, career, investing, and/or entrepreneurship goals. Hope y'all find it useful!
This YouTube video was conducted on behalf of The NAGA Group (XETRA:N4G.DE) and was funded by Outside The Box Capital Inc. after Jon Law was engaged by Outside The Box Capital Inc. to advertise for The NAGA Group (XETRA:N4G.DE).
So, to be honest, maybe like you, I'm not especially motivated or strong-willed,
and this has seriously hurt my finances in the past. And in fact, fun fact, I went broke,
like flat broke, two separate times before I actually started really saving any money. And
when I say broke, it was like really, really dumb ways of doing that, not like can't pay your rent
or something. Now, over time, I realized that trying to change my behavior or my nature is
the wrong way to approach it. And that is why I wasn't hitting my financial goals and why I was
overspending and not budgeting appropriately. So, I started using my own brain for me instead of my
brain being used against me. Basically, I flipped the script on my finances. I started working
harder, I was more motivated, and I ultimately earned, saved, and invested more. And that
actually being motivated and happy part throughout of all of that is honestly the most important
portion. So, this whole video is that six-step system to achieve your financial goals the easy
way. And again, by using your brain for you instead of your brain as the whole modern world is set up
to do being used against you. Now, before we continue, this video is brought to you on behalf
of the Naga Group or Naga, a publicly traded company on the Xetra German Stock Exchange
under n4g.de. And they are a leading fintech firm in Europe. Now, Naga is quietly building
something that could reshape how millions of people invest, trade, and manage money. And I
want to share their story with you and the implications for the wider space. So, the
problem is fundamentally that traditional finance is fragmented. You need all kinds of separate apps
for banking, investing, trading, and payments. And each app has its own accounts and interface
and requirements. And even with innovation over the past decade, most platforms struggle because
they're either just brokerages with social features tacked on or payment apps trying to do investing
almost as an afterthought. And you know this, users want seamless integration but the industry
hasn't delivered. And that is where Naga comes in. See, what they call Naga One is the missing link.
It's a way to unify financial services like a true super app. And this eliminates the fragmentation
problem of traditional fintech and replaces it with a seamless AI-powered ecosystem. Like so,
Naga's unified platform is a financial intelligence system that connects payments, trading, investing,
and crypto services using embedded AI across the entire experience. Now, this lets Naga deliver
real-time market insights, personalized investing strategies, and social trading capabilities where
users can copy successful investors. And this way, Naga is bridging next-gen fintech with proven
revenue models, and that is a huge advantage in a market worth hundreds of billions of dollars.
Now, there's a lot of news recently about their AI expansion, and you can see some of that on
the screen here. But biggest of all, Naga is pioneering the Naga One super app launching in
Q4 2025, so just around the corner, which again merges payment, investing, and trading, featuring
IBAN accounts, debit cards, instant trading, and a planned trading super assistant by 2026
that can help retail investors make investment decisions. Now, all of this means that investors
should pay attention because Naga is delivering results with strong fundamentals in a massive
space. They reported H1 2025 revenues of 32.2 million euros, EBITDA up 8% despite increased
marketing spend, and they're achieving this through cost synergies and their one brand strategy.
They have real traction with paying users proprietary technology, which includes their
own Naga coin utility token, and they're executing on a clear roadmap with AI at its core. So all in
all, in summary, AI and super apps aren't just enhancing fintech, they are completely transforming
it for retail investors like you and me. And Naga is one of the only European fintechs actually
executing on AI-driven financial services at scale, and big players in both traditional finance and
crypto are watching, and investors should too. And that said, back to the video. So step number
one, most important, physically change your environment. So at a certain point, regardless
of what you do, if you are in the same environment, you are going to act in the same way. The way I
think about this is we're all rats in a maze. We may not realize it, but the way that we act and
our behavior is completely, nearly completely determined by our environment. As a very easy
example, if you're trying to lose weight and there's fast food and candy and all this awesome
tasting stuff everywhere you look, maybe, yes, maybe one in a million, maybe David Goggins will
lose weight. For the rest of us, for the 99,999 out of every hundred thousand, you're going to fail
if you just commit and say, I'm not going to eat any food. Now, as an extreme example, if you took
that same person and you stuck them in prison, we'll tell you what, they're going to lose weight.
Why? Nothing about them changed. Nothing about their motivation or their willpower changed,
but their environment changed. And the funny thing is it doesn't take that much willpower
or motivation to change your environment. For example, booking a plane ticket somewhere. And
that's because our brain doesn't recognize future sufferings. So even if we change our environment
now in a way which may disturb us, it's not going to be a hard thing to do now. It may just feel
hard later, but by that point we have no choice. Our brain has no choice because it's in a different
environment. So step number one, change your environment to be conducive to whatever it is
you're trying to achieve, whether that's earning more or losing weight. I don't care if this video
is about money, but really just whatever you want to do. So step number two, I remove access. So what
I'm assuming here, again, is that my brain is going to be the enemy in the future. And if we're
talking about something like spending, the problem is not most of the time, it's occasionally when
maybe you really want something and you just decide to buy it, even if you can't afford it.
But again, right now it doesn't take a lot of willpower to just remove access. So in that future
moment, there is nothing to give in to because you just can't, for example, access the money
necessary to buy the thing. So a really common way to do this is just to put money in a savings or a
brokerage account where it takes at least a few days to withdraw money to get it into your actual
checking account. That way, if you try and spend something in a financial sense, well, you have to
actually wait for a few days. You have a few days to think about it and to process it before you can
just impulse make that purchase. And that applies to everything, again, whether money, business,
entrepreneurship, health, etc. Now, number three, I connect the thing I want to emotion. Your brain
fundamentally cares about pain, status, and reproduction. Like at the end of the day,
in terms of like willpower or motivation, you probably got that or you convinced yourself to
have it now because of one or multiple of those things on some level. And normal life makes you
fight against these things. For example, going and working out is more pain. Going and starting a
business is more pain. And putting yourself out there doing something cringy might hurt your
social status. But what if you flipped that script and suddenly you're going to lose more status,
you're going to be in more pain, you're going to have less access to reproduction if you don't
achieve the goal that you want to achieve. Now, there are a million ways to do this and I want
you after this or pause this video, I don't care, go and think about how this applies to you. But
I'll give you one very material example from my life. So back in my TikTok days, I wanted to post
regularly on TikTok, but I was having trouble finding the time and the motivation to do that.
So what I did is I went and I posted a video saying, hey, I'm going to do this thing, this
challenge for the next 30 days, and I'm going to post a video a day. So in that case, I had hundreds
of thousands of people that watched those first few videos and were expecting me to keep putting
out a video a day. So then when that challenge started, when it came down to it, yeah, maybe it
was painful for my brain in the moment to work out or to film all the clips or to edit the video,
but the social pain, the fear of all the people in the comments saying, hey,
you failed, you're a failure, how could you fail that? Whether they would actually do that or not,
that kind of social fear really worked in my favor there. And that is, in fact, what drives
a lot of entrepreneurs for better or worse to do what they end up doing. And so you don't have to
go so extreme with this, or maybe you want to go extreme with this. For whatever way, just think
about, again, how to make the core drivers of your brain, of your biology, reproduction, status, and
pain aversion work for you instead of against you. Number four, I gamify boring progress. So basically,
we all know this. The brain is a dopamine machine. It wants dopamine. It wants to avoid, again,
things like pain, which are not very dopaminergic. I hope dopaminergic is a word. That's a mouthful.
So just think about, in whatever way possible, to get more dopamine, to inject more dopamine
artificially into the things that you care about doing. I don't care how small or how big this is.
The thing is, it has to be attached to something real. The dopamine has to be attached to something
which actually matters. For example, you don't want to attach all the dopamine in the world to
watching videos or reading books or courses that teach you, for example, how to start a business.
If the thing you're going after is actually starting the business, the dopamine has to be
attached to actually starting the business. And part of that is how you set the goals. For example,
if you set your goal as, hey, I want to make $100,000 online, that is a really difficult thing
to do. But if your goal is instead, I want to sell my first product, and then I want to sell $1,000,
and maybe then I'll think about $100,000, or just $10,000, $50,000. There are all these
incremental goals that can deliver so much dopamine. There's all kinds of apps for this.
There's so much you can do to just make that stuff more fun. Maybe find a friend and agree
when you hit this goal, and it can be a little goal. It doesn't have to be a massive,
just all-consuming goal. You're going to go out for dinner. You're going to do something you enjoy,
something silly. I don't care. And then you're going to get back to work to hit the next one.
Whatever you can do, as a rule, inject dopamine. Now, step number five, this ties back to the TikTok
example I gave, but I make claims publicly that I must live up to in private. Now look, maybe I
would do those things in private anyway, but the thing is, based on how the brain works, if I make
those claims in public, we care so much about what other people think of us. And specifically when
something is public, when there is that fear and that draw of what other people think of us as a
driver, that unlocks this level of motivation and willpower that might be more short-term than
something like changing your environment, but all the same, in a lot of situations, can be really
powerful. And in public doesn't mean you have to have 100,000 followers on social media. Going
public can be to your partner, to your friends, to your parents, to a community of yours, just to any
person or group of people whose opinion you care about. We all know this intrinsically works, but
very few people make it explicit to the things they actually care about in their lives. Now,
number six, the final rule here is specifically related to finance. And that is, I focus on
earning more versus spending less. The brain likes more due to dopamine, due to these things that
we're talking about. And mathematically, focusing on earning more is nearly always going to be the
better approach. So if I focus much more on earning more, on scaling up, on things which
excite me, as opposed to things like spending less, at the end of the day, and I say this as a
personal finance 60-40 kind of guy, if you just earn no money and you can't save any money to
invest it, you're not going to become really wealthy. You become wealthy by actually earning
more or by building equity. And the thing is, that's actually more fun. What's more fun? If I
told you, hey, you can save an extra $500 this month, you can cut corners, you're going to get
a promotion next year, and then you can have an extra $800 to invest. Or, okay, lock in,
we're going to get you a promotion, you're going to start a freelancing gig, you're going to start
a business, we're going to get more into investments, and we're going to earn, we're going to
make more, we're going to work harder. That's just much more appealing as a mode of being. And people
talk about abundance mindset versus scarcity mindset. To me, it just comes down to how the
if you actually stick with it. Okay, that was a lot. Here in summary are those six rules one more
time. I physically change my environment. I remove access. I connect things to emotion. I gamify
boring progress. I make public claims that I must live up to. And finally, I focus on more versus
less. Genuinely, I think that system will help you so much if you implement it on a very specific
vertical or something that you're going after. It's just science. It's biology. That's how
humans work. And what I would just urge you is to be careful with how you use this. It's powerful
enough that implementing these things in the wrong way can be really damaging for a whole lot of
reasons. And this is like the workaholic trope. And there's a time and a season for that 100%.
But just be careful how you structure your life and think about it holistically before you change
everything in a way, maybe following the system, maybe not, that is going to drastically change
your life. That said, thank you all for watching. I appreciate you being here and I'll see you in
the next one. Cheers.