Why are collectors spending millions of dollars on restomod builds?
From the obsessive craftsmanship of Singer Vehicle Design to the jaw-dropping recreations by Eagle and RML, a new class of collector car has taken over the automotive world — where classic design meets modern engineering.
In this documentary, we break down: • Why restomods are becoming the ultimate status symbol • The psychology behind high-end car collectors • How classic cars are being reborn into million-dollar machines • Why cars like the Porsche 911 (964), Jaguar E-Type, and Lancia Delta are worth more than ever
This isn’t just about cars, it’s about art, nostalgia, and the future of collecting.
If you’re into luxury cars, rare builds, or automotive documentaries, this is the side of the car world most people never see.
Why collectors are spending millions on Restamunt builds. Most people will
believe that with 1 million dollars you would be purchasing a new supercar like
a Ferrari or Lamborghini among many of the other top hyper cars money can buy.
However what many of the richest car collectors around the world are doing
today is spending several million dollars buying 30 to 40 plus year old
cars that they are not restoring but instead they are completely rebuilding
the car from the ground up. Cars that just a few years ago were sitting in
someone's garage or sold for very little have now become such valuable cars that
people will wait many years to own that vehicle. The question is why would
someone want to spend several million dollars to purchase a car that has
already been manufactured and sold. The answer is that it has nothing to do with
the car itself. It has everything to do with something far greater than the
value of the car. Something you as the average person will not even notice. Once
you learn this secret you will never look at these pieces of machinery the
same ever again. Section 1 the shift. Where's the issue when the world's elite
all own the same or very similar limited edition Italian supercars in London or
Los Angeles. The newness wears off quickly and they become commodities
versus being sought after as prized possessions. This path from impeccable
engineering has produced a weird type of boredom with regard to driving vehicles.
The engine sound is modified by sound specialists while the steering response
slash feel is modified using technology via computers. Technology has altered the
soul of these vehicles. In an attempt to build the fastest vehicle possible along
with generating the lowest possible emissions automobile manufacturers have
inadvertently removed the passion from the experience of driving a vehicle. A
brand new Ferrari is something that an individual with many material possessions
would consider to be merely a high-tech appliance and hence does not represent a
trophy value. A sense of certainty exists about the car so there is no longer
uncertainty involved and as such in the ultra luxury realm there is nothing
worse than certainty. Collectors began to notice that even though manufacturers
were producing cars with a high degree of mechanical precision those cars lacked
the relationship with their owners in the same way as older cars had. As an
example the presence of gasoline on the body of the car, the smell of oil and the
overall experience of driving could not be duplicated by the newer cars. As a
result of their desire for character of the past and performance on the same
level as the future collectors were in search of a type of vehicle that was not
yet available in the marketplace. They desired a vehicle that would provide the
same sense of life that their older cars had provided but at the same time they
would also prefer to have a higher level of performance than that provided
by the older cars. Traditional manufacturers of automobiles were too
large and too established in the marketplace to manufacture a car that
met the aforementioned criteria. It has become apparent that someone else needs
to enter the automobile market to redefine what an automobile means and
therefore redefine what expensive means. Section 2 the rise of the unattainable.
This transformation of the automotive industry has created a new realm of
collectibles. The ultra limited Restomod. Companies such as Singer Vehicle Design
and Alphaholics not only restore old cars they also produce an entirely
different investment class. In times past you could spend money to obtain the
finest automobiles however now the cost of entry is simply an income. The real
currency in this marketplace though is access. For instance when purchasing a
modern-day reimagined Porsche automobile you are not only paying for the car's
carbon fiber chassis or its hand-stitched leather interior. You are
also paying for access to a select group of people who own them. These
companies rarely produce more than 50 cars each year and sometimes they build
even fewer than that. This limited supply gives these vehicles an emotional
connection with buyers. No mass-produced Ferrari will ever give you the same
level of emotional connection as a Restomod unique from all others. A
manufacturer who produces 10,000 units of a supercar has produced a product
whereas one that produces an individual car by hand having utilized 4,000 hours
does produce an artifact. The waiting lists are a big reason why there's a
growing demand for Restomods among wealthy collectors. There are collectors
who would be happy to wait three, four or even five years until they can get their
new custom-built vehicle. The long wait time is not considered a deterrent. In
fact it signifies prestige and success because it means that the buyer has the
patience to wait, has a vision of how great the end product will be and has
the ability to purchase a unique one-off build. These buyers now expect to be a
part of the process of building their custom vehicle and they are willing to
wait. In a world where everything moves at lightning speed, collecting a vehicle
that can't be built any faster than its current pace is the ultimate luxury.
However, once the sticker prices of these custom builds began to reach millions of
dollars, the way in which buyers evaluated their builds began to change.
Buyers began to evaluate how the build would look when they was behind the
wheel rather than how it would look on a seller's sales sheet slash sales brochure.
Section three, identity not transportation. When you purchase a
typical new sports car, you get to choose things like paint color, wheel type and
how the interior is made from a list of options approved by the dealer or car
manufacturer when you order your vehicle. You may spend a considerable amount of
money on the car. However, at the end of the day, you'll be driving the design and
vision of the manufacturer and not your own vision. With a $1 million Restamod
motor vehicle, the roles of the manufacturer and the owner are reversed.
You now have a blank canvas and the owner is now the artist. When building or
commissioning a Restamod vehicle to a customer's specifications, personalization
is an understatement. A customer who is commissioning a restoration of their
vehicle will not only select the colors of their choice, but will have input on
every mechanical and aesthetic aspect, such as the type of carbon fiber weave
and or whether interior cushions will be firm, medium or soft. Building a Restamod
is an intimate collaboration between the builder or manufacturer and the
customer, which can take several years to complete. For that reason, owners of
Restamod cars are considered to have the best taste in automobiles. In other words,
while anybody can buy a fast car, it takes a specific type of person with an
interest and appreciation for historical significance, as well as design and how
to build a car correctly in order to build or commission a Restamod. For the
collector, their automobile goes beyond just a means of transportation. It
becomes an extension of who they are as individuals. When they arrive to attend
an event, show or a private gathering, rather than coming as a representative
of an organization's badge, they come to show off their ability to perceive fine
details. They display an understanding of how to interpret the nuances of different
eras of automotive production and how they can be melded with today's
technology to create a unique vehicle to their own exact specifications. In essence,
the collector's automobile is comparable to a custom-made, tailored suit from
Savile Row. A suit like this has only one owner, and as such, the bond between an
owner and their vehicle is far greater than that created by any mass-produced
vehicle. However, in addition to pride in ownership developed through fine
materials, leather, custom paint, etc., there is something far more significant
inflating these multimillion-dollar sticker prices, something that even the
most sophisticated of modern technological process have long since
lost. Section four, the real value, time, craft, and analog soul. The final question
you need to ask yourself about a vehicle is simple. How is there any vehicle that
can be priced at one million dollars? The common answer to this question is not in
some flashy brochure or some amazing top speed. Rather, it lies within the hours of
assembly required to build a car or supercar, the elephant in the room, as
those of you who own an expensive vehicle know. To assemble most cars
manufactured today, namely supercars, the average car manufacturer spends 60 to
100 man-hours per vehicle, excluding direct labor, overhead, food, rent, etc. On
the other hand, if you try to build an historic, reimagined vehicle using
builders like Singer or Alphaholics, it is 4,000 plus man-hours of manufacturing
time and labor from your typical, average, everyday person building a car or an
exceptionally expensive modified car, as in the case of the Singer DLS. That's 4,000
plus man-hours spent building a car that is made by hand or nearly entirely
manufactured with hand tools. The promise made, a car you can put your hands on. A
company that manufactures cars in any type of corporate setting could never
ever complete their task of building a car with such the amount of detail.
Building a supercar takes an unbelievable amount of time and effort.
Take, for example, the Singer DLS. You're not simply looking at a modified Porsche.
You are looking at a car where everything, every bolt, washer and nut
has been optimized and or re-engineered. Its body panels are all made from
military-grade carbon fiber. When fully assembled, the engine can go from a
block to essentially producing well over 9,000 revolutions per minute. What gives
these vehicles the heart of the cars is that they lack what many will have
within five years. Many of these vehicles do not have digital displays that may go
out of date in five years. Many do not have fake engine sounds or numb steering.
Many of these cars offer an industrious, visceral and passionate driving
experience. A feeling that has been removed from the modern automotive world.
Car collectors are investing millions of dollars into cars because they see the
writing on the wall for the automotive industry. The next generation of
automotive innovation will most likely be electric, silent and autonomous, which
are not the attributes that make driving enjoyable. Car collectors are purchasing
a return to a time when car driving was an art form, not a chore. Ultimately, these
vehicles are more than just playgrounds for the wealthy. These vehicles are a
protest against today's sterile perfection. They signify the reality that
the most valuable aspects of life are not the ones created in seconds by
machines, but the ones created by humans in thousands of hours of unyielding and
passionate work. And while you can buy a faster car, you will never own one with a
Conclusion, the future of the icon. With the automotive industry slowly moving
towards electrification and total automation, these million dollar builds
continue to not only grow in terms of price, but also have become increasingly
important. They have become the last bastion of the internal combustion
engine and the pure mechanical bond between a driver and the road. For the
collectors that are investing millions in these vehicles, this is not a gamble
on a car. Instead, it is an investment in a feeling that society is progressively
moving away from. It represents a belief that as technology continues to advance,
the value of a human touch will continue to rise. As a result, in a future where
every car is completely quiet and every drive is absolutely perfect, it will be
the loudest, most imperfect machines that will be the ones we cherish the most.
I really hope you've enjoyed spending some time discovering the many facets of
high-end, one-of-a-kind, customized Restamods. If you had to spend a million
dollars on one car, would you choose the very latest and fastest production
supercar on the showroom floor? Or take the chance to wait five years for a
fully custom-built, bespoke icon? Please leave your comments below. For more
documentaries on the engineering, the history and the passion that has gone
into the creation of some of the most well-known machines in history, don't
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