Benedict Cumberbatch Explores Prada SEA BEYOND in Japan | Sustainable Luxury Storytelling

Benedict Cumberbatch
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Benedict Cumberbatch takes viewers on a cinematic journey across Japan’s Izu Peninsula in Prada’s SEA BEYOND initiative, blending luxury fashion with ocean literacy and environmental stewardship.
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I've always found solace being in nature and to me diving is a special kind of immersion,
a literal immersion into a world that feels both strange and familiar.
After all it's where we came from, like all of life. You know standing here with this coastline
it's hard to believe that we're just two hours from Tokyo, a mega city of what 14 million people?
Yeah, up until the 19th century most of Japan's coastal ecosystems would have been as pristine
as this place. But two centuries of development have obviously changed that. I mean it feels to
me that we're at a crucial point where we have an opportunity to recalibrate our relationship
with the ocean and I think a key way of doing that moving forward is to reconnect with it.
Japan's culture and geography is shaped by the ocean. It harbours one of the world's most
dynamic and species-rich marine environments. I think when you spend time in nature
you feel a natural urge to protect it.
When I first went to Sumida Aquarium, I remember there were lots of jellyfish and
it was such a sparkling place. I think that's why I've come to love the ocean even more.
I know that I'm not the only one who's been to Sumida Aquarium.
I want to share what I can do to reduce waste from the ocean.
I'm happy that so many people are thinking about the environment.
Thanks to Sakana Kun and SD Blue Earth, I've come to realise that if we care about the ocean,
the ocean will also care about us.
Why did you start the Sakana Kun Exploration Team?
I learned about this concept here in Japan called Satomi, which is where coastal communities'
interaction actually benefits the ocean's health as well as their own. It's completely
reciprocal, symbiotic and that's how it should be. I love that.
And that's why it's so important to provide young people with opportunities to actually
connect with the ocean. And it's why I love being a Sea Beyond ambassador.
Sea Beyond, a Prada Group project in partnership with UNESCO, is providing children around the
world with the knowledge and tools they need to understand the ocean and protect it.
