Social Media Marketing Masterclass: Land a Job as a Facebook & Instagram Manager

Gain practical skills that you can use to land and start a Social Media Manager job

⏱ Timestamps

00:00 – Introduction to the Masterclass
07:06 – Masterclass Outline
09:32 – Masterclass Plan
11:58 – Learning Tips

Social Media Foundations

15:58 – Introduction to Social Media
21:39 – Facebook Overview
26:36 – Instagram Overview
29:48 – Social Media Process
31:59 – Brand and Tone of Voice (TOV)
36:48 – Case Study: CAROL Bike
39:58 – Case Study: Discord
42:23 – TOV Analysis (Exercise)

Content Strategy

45:22 – Content Pillars Explained
48:21 – Case Study: Content Pillars for CAROL
50:27 – Content Pillars for Discord (Exercise)
53:41 – Concept Ideation Framework
56:15 – The ‘10 Content Sources’ Framework
58:19 – Content Source: Brand
01:00:23 – Repurposing Content
01:03:49 – Repurposing for ACTA (Exercise)
01:06:36 – Content Source: Team
01:09:23 – UGC (User-Generated Content)
01:14:03 – Content Source: Partners
01:16:03 – Analyzing Competitors
01:18:45 – Selecting the Best Ideas

Content Planning & Execution

01:21:01 – Building a Social Media Calendar
01:25:40 – Essential Social Media Tools
01:30:19 – Copywriting for Social Media
01:35:10 – The 5 Rules of Copywriting
01:52:00 – Copywriting Quiz & Practice
02:02:56 – Social Media Copywriting Techniques
02:13:52 – The Content Checklist
02:16:22 – Copy for Different Formats (Exercise)
02:19:01 – Using Hashtags Effectively
02:21:33 – Writing an Engaging Bio

Visuals & Creative Design

02:25:40 – Visuality in Social Media
02:30:52 – Designing Creatives for Social Media
02:35:23 – Content Production Process
02:40:54 – Canva Designs Tutorial
02:42:57 – Canva Quiz (Exercise)
02:45:38 – Writing Effective Design Briefs

Advanced Social Media Management

02:53:19 – The Basics of Social Media Management
03:02:19 – Reactive Social Media Content
03:05:11 – Proactive Social Media Content
03:08:39 – Operational Tips for Managers
03:14:20 – Managing User-Generated Content (UGC)
03:17:35 – Social Media Reporting
03:23:38 – Social Media Listening
03:28:47 – Drawing Insights & Analytics
03:38:35 – Staying Organized as a Social Media Manager