Designing a 10-Star Guest Experience by Airbnb's Brian Chesky

Designing a 10-Star Guest Experience by Airbnb's Brian Chesky

3 Video Views·Mar 22, 2026

With "Icons", a new category, announced during the Airbnb's 2024 Summer Release, the company is expanding beyond just places to stay, aligning with CEO Brian Chesky's vision of a '10-star experience.'
Here's a quick forward back to when Brian explained his vision of designing a 10-star guest experience.