One Million Followers: Brendan Kane Gives Powerful Advice to Content Creators

In the world of social media and constant content, how do you catch attention as a creator? Is there a viral video formula? How to make the algorithm serve you – and earn you 1 million subscribers?

Check out this Allan McKay interview with Brendan Kane, the Bestselling Author of ONE MILLION FOLLOWERS and HOOK POINT books, as well as the Founder and Managing Director of Hook Point.

Any subject can go viral on Instagram or YouTube. The secret is to bring value to your viewers, even if they don’t go seeking it. Content creation has to cater to one important question: What effect do you want your content to have on your viewer? You also must pay attention to content versus context.