Selena Gomez ( Pantene )

Hi, I'm Selena Gomez and I am thrilled and honored to be representing the new Pantene. I cannot wait to see what we're going to do and we're going to have an awesome, awesome year. Come with me as I take you behind the scenes at my first Pantene shoot. The three reasons I'm excited to be Pantene's new ambassador is I've used it my whole life. And second, their message for women being strong is beautiful and what they represent is so what I embody and what I want my fans to know and to feel confident in. And third, it's fun. It's so fun to feel like your inner girl, like playing with your hair and just feeling beautiful and having fun with it. Oh, hey guys, we're backstage at my first Pantene shoot and it's really, really fun. As you see, I have curlers in my hair. I cannot wait to see what we're going to do and we're going to have an awesome, awesome shoot. I've been using Pantene my whole life because I'm on so many different sets and I'm very protective of my hair. But when I know that Pantene's there, I feel comforted, if that makes sense, because I've used Pantene and feel like I'm safe no matter what. It changes your whole perspective. You feel like you can do anything. When I was younger, I used to think that just because visually I could see that this hair was straight, I thought my back didn't need to be done. So for the entire sixth grade, I only straightened the front of my hair. It's really my proudest moment, but I learned, so it's fun. What's wonderful about being a part of this brand is that they embrace women. So we have a female director, the manager's female, Tara, like everybody around me, I feel like I'm around strong women. What makes us feel beautiful? And let's just look beautiful for ourselves. That's what we need more of. Strong is beautiful. Strong is confidence. Strong is you. I know blow drying fries my hair, but I'm never going to stop because now I've got Pantene. Pantene shampoos and conditioners have the Pro-V formula that locks moisture inside my hair and makes it stronger. The damage from 100 blow dries is gone. I love it. Now my hair is so strong, I can always take the heat. Strong is beautiful. Pantene.