Niceness is the performance: the smile, the polite silence, the moment that keeps things comfortable. Kindness is the action, even when it’s awkward or hard. Not everything kind feels good in the moment. But that’s often the point.
Video from Brilliant Minds 2025, in conversation with comedian, producer, and best-selling author, Trevor Noah
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Simon is an unshakable optimist. He believes in a bright future and our ability to build it together.
Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and end the day fulfilled by the work that they do.
Simon is the author of multiple best-selling books including Start With Why, Leaders Eat Last, Together is Better, and The Infinite Game.
Kindness doesn't hold the same etymology and origin that it does in English
So in most languages kindness can be traced to generosity and benevolence in French
I think it has a very similar meaning in Arabic. There's a word that's like held very deeply
It means to be like of service to be generous to be kind in Chinese
There's a word in Russian you go through in Greek all of them. They all come back to
Generosity
Generosity or service not generosity and benevolent service all of them, but it's all different in the different languages
The origin of kind I find very interesting in English because I think it gives us an insight into what might be missing in today's world
And it it's what makes it complex humankind
the same kind
kindred my kin
That's literally where it comes from in English. We are the same kind you trace the word back and the word kind
Came from saying you or me and I am you
That's where it came from
And so when we are saying we are being kind to one another in English the origin of it meant I'm seeing you as me
And I'm believing that you are seeing me as you right and as I've been thinking about it, I've been going. Oh, that's
That's probably why we're struggling to live in a world
That is kind
Because for various reasons
We now live in a world where everyone is the audience of one
Do you know what I mean? And we see each other is more different
Yeah, but that's what I mean by the audience of one where and if kindness is if the kindness and and etymologically the foundation of community
Then how can we ever be a community?
There's no such thing as community or tribe or belonging or safety
Without kindness the two literally are impossible to have kindness is the thing that creates the feeling of safety
Yes, because we have to be the same. So, okay. I'll give you a simple example yesterday
Everyone's having every different conversation. Everyone's talking about everything musicians artists business people you name it
It was fascinating to see what happened when the tweets between Elon Musk and Donald Trump came out
We all became the same kind
That moment connected everybody everyone started saying did you see what happened? Did you see what happened? Oh my good
what do you think but what I what I find most fascinating in that moment is that
Everyone everyone became the same kind and I realized that those moments are more valuable than we think
Because as we live in a world where everything is becoming for you, right?
Your your internet page is for you. Your algorithm is for you. Your TV shows are for you, right?
because you stream you don't even have to watch things at the same time as everybody else like when I grew up I had to
watch what my parents were watching and
Sometimes they had to watch what I was watching because that was the TV
now you live in a world where every single person in a household can watch whatever they want how they want and while that's
Great for your personal enjoyment of life. It means you are less of the same kind
You know, so now you you don't have the same reference. You don't have the same joke
You don't have the same news. You don't have the same story
And if you live in a world like that
How do you then think that the other person deserves what you deserve or thinks what you think?
It goes back to sacrifice which is to be kind
I have to give something up of myself for myself for someone else in this moment
I have to watch my parents TV show, even though I don't want to because that's that's the deal
You may not have seen it as kind and but you could have gone away, but you didn't you sat on the couch and just
Watched yeah, you were just there because it was nice to be as a family. So so so
Just kind and we heard it again. I'll go back to you know me, you know
The missionaries who were kind to rescue her and her mother
Yes
put themselves at great sacrifice and their sacrifices of life their sacrifices of humiliation their sacrifices are being rejected from your own tribe by
Putting yourself out there
That these acts of kindness are are highly risky
Because they involve doing because they involve doing but they also involve
They also they also involve putting yourself out there if for for for yourself or for another
But you said kindness to yourself, but I but I think the doing is the biggest thing
We heard it. We had a few people up here saying it in different ways
obviously the most recent being Brian, but the doing you know, you know, what's hard about doing other than the obvious is
It requires more