The Inspiration Lab: Creativity For Advertisers In The Age Of AI

In this first episode of The Inspiration Lab, Amazon Ads Global Director of Brand Marketing, Carly Zipp, sits down with Elav Horwitz, Chief Innovation Officer at WPP, to explore how brands and advertisers are using AI-first strategies to break through and stand out. Elav and Carly discuss building creative asset flywheels, mastering AI-supported campaign tools, and embracing what might be the greatest renaissance of our lifetime.