国産ウイスキー バブル収束のワケ日経モープラFT - YouTube

The price equation that uncovers how various prices in the world are determined Today's theme is The reason behind the collapse of the domestic whisky bubble: the guest has long written articles on the pricing of things in society for the Nikkei Newspaper Please welcome Radio Nihon's commentator Takanao Murano Now regarding domestically produced whisky there are two major manufacturers yes A prime example is Suntory's Yamazaki Harmony Hakushu followed by Nikka's Yoichi which is part of the daily routine beyond these two major distillers there are also other notable producers Saitama Prefecture's Chichibu City is home to the distillery behind popular Japanese craft whiskeys like Ichirō's Malt but trading prices in secondary markets for domestically produced whiskeys including auctions are now declining This is it—the average auction price for Yamazaki 18 Year Old as compiled by many fans of the auction information site As you can see here it has been steadily rising After the pandemic it initially showed signs of stabilizing but then began rising again until April of last year Starting in May prices began declining again and by January of this year had dropped by 30% compared to April—this kind of movement is quite significant but what's behind it That's right—since 2010 domestic Japanese whisky has gained high praise at international competitions significantly boosting its popularity both at home and abroad Moreover in 2014 the NHK daytime drama "Massan" featured it sparking another boom in whiskey consumption across Japan following its broadcast The pandemic led to a surge in purchases for investment and speculation further accelerating price increases especially strong demand from China with many coming directly after the pandemic ended There were many people who went on shopping sprees especially during 2022 which was the peak period for market prices Cases have even seen the Yamazaki 55-year-old whisky fetch a high price of 81 million yen at overseas auctions That's incorrect but last April Suntory did announce a price increase for Yamazaki Resonance yes Following the announcement of this price increase there was renewed market momentum driven by expectations that prices would rise further triggering a rush of buying activity and pushing prices up once again Right now the price is nearing what it was back then—our investigation looks into why the previously soaring prices suddenly plummeted The visit was to King Ram Liqueur a company specializing in the purchase and sale of alcoholic beverages We offer over 500 types of whiskey ask our specialist for current market prices How calm has it gotten now Here about 15% has jumped up to around 20% and it feels like that sudden rise has just as suddenly dropped back down I see Yes until April of last year Yamazaki 12-year-old whisky was trading above 30 000 yen but now it has settled around 25 Shoppers said the current price drop feels close to last year's slight increase making them think "I can afford this now " It's gotten to a point where the price has become reasonable of course I'd like to buy it if the price keeps dropping something like Yamazaki for example At the farming temple in Hakushu it was roughly around 5 000 yen back then—about that amount I’d say when I bought it I used to really enjoy drinking it but honestly I think it's hard to justify spending more than 10 000 yen so I probably won't buy it unless it's under that price It's a delight for the buyer but for the seller it's like the year 818 for Yamazaki I had tried selling it before but now my mood's a bit lower than it was back then yes The downturn in the market is largely attributed to the impact of neighboring country's previous buying spree and now with China's economy stagnating it's China that's now dumping large quantities It gives the impression that the current drop in prices might be linked to the fact that the amount purchased has already been depleted It might be reasonably priced and accessible for those who enjoy drinking whiskey By the way I actually do enjoy premium whiskey but normally I’ve only ever drunk those cheaper ones—after this shoot though I tried something a bit more expensive That initial burst of aroma when opening it—it was truly different unmistakably so Now with prices slightly lower it really feels like the perfect time to buy just for enjoyment It seems there are quite a few people around and after chatting with a few that’s what I got the sense of