Why Every Brand Needs to Know About Pop Culture Trends To Win | Tea with GaryVee 91
Today’s episode is Tea with GaryVee ep. 91, where I talk about why pop culture is the new currency, how every brand needs to stay plugged in to what’s hot, and why discipline, not tools, is the real cheat code. I also go deep on staying relevant in 2025 and using ChatGPT to spot trends before they blow up. Hope you enjoy!
00:00 – Why people aren’t putting in the work
00:32 – What “pop culture is currency” really means
02:05 – Why brands need to pay attention to what’s hot
04:15 – Using ChatGPT to track trends
05:47 – The real reason you’re not growing: lack of discipline
09:21 – The two traits I look for in every employee
12:54 – Why you need to give yourself more grace
14:18 – How to stop negative self-talk and build confidence
15:24 – Don’t live your life for your parents (or anyone else)
16:20 – How to become a pop culture strategist in 2025
17:12 – How social media changed everything
18:21 – B2B SaaS advice for creators and founders
#garyvee #popculture #marketing #businessadvice #selfawareness #discipline #chatgpt #entrepreneurship #mindset #motivation #veefriends #teawithgaryvee
Did you catch my Q&A with John Hu, founder of Stan? Check it out here: https://garyvee.com/stanpod
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Life, Business, and Career Advice l Gary Vaynerchuk Original Films: http://www.garyvee.com/gvoriginals
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Inside the Life of a $300M+ Company's CEO l DailyVee: http://www.garyvee.com/dailyvees
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Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the CEO and creator of VeeFriends. Gary is considered one of the leading global minds on what's next in culture, business, and the internet.
Known as "GaryVee," he is described as one of the most forward thinkers in business. He acutely recognizes trends and patterns early to help others understand how shifts in consumer attention impact the realities of the business world today. Gary's approach sits at the intersection of business and pop culture. He keenly understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber.
Gary is an entrepreneur at heart – he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, Chicago, Miami, Toronto, Mexico City, London, Amsterdam, Sydney, Singapore, Tokyo, Bangkok, Delhi, and Kuala Lumpur. VaynerMedia is part of the VaynerX holding company, which also includes Eva Nosidam Productions, Gallery Media Group, The Sasha Group, VaynerSpeakers, VaynerCommerce, and Tingley Lane Trading. Gary is the Co-Founder of VaynerSports, VCR Group, VaynerWatt, ArtOfficial, Resy, and Empathy Wines. He guided Resy and Empathy to successful exits -- which he later sold to American Express and Constellation Brands, respectively. He also owns a Major League Pickleball team called the 5s, is part owner of a Big3 basketball team, and is an investor in the revival of the SlamBall League.
In 2021, Gary created VeeFriends, an entertainment company that has become a rising powerhouse in modern entertainment and collectibles. Often described as Pokemon meets Sesame Street, the company leverages stories, games, events, collectibles, and technology to scale its character universe. Vaynerchuk also has negotiated partnerships with brand powerhouses such as Crocs, Fanatics, Macy’s/Toys “R” Us, Mattel’s UNO, Mattel’s Masters of the Universe, Moonbug Entertainment, Reebok, Squishmallows, Topps, and more.
Gary is also the founder and creator of VeeCon – a contemporary super conference that converges business and pop culture with innovation and technology. He is a six-time New York Times bestselling author, with titles including Crush It!, Jab, Jab, Jab, Right Hook, Twelve and a Half and Day Trading Attention. In addition to running multiple businesses, Gary documents his daily life as a CEO through his social media channels, which have more than 45 million followers and garner more than 300 million monthly impressions/views across all platforms. His podcast, "The GaryVee Audio Experience," ranks among the top podcasts globally.
Gary serves on the board of MikMak, Bojangles Restaurants, Global Citizen Forum, The Paley Center, and Pencils of Promise. He is also a longtime Well Member of charity: water.
Gary's life ambition is to buy the New York Jets.