Record $1.65B cannabis sales in Massachusetts in 2025

Marijuana establishments across Massachusetts set a new annual sales record ahead of a potential expansion of the industry in 2026. >> 22 News reporter Sarah Bianay joining us live in studio with how a local recreational cannabis dispensary is preparing to grow in size. >> Exactly. Nikas, I spoke with the event coordinator at Zaza Green in Springfield who reflected on the past that's setting them up for the future. The cannabis dispensary opened its doors in the summer of 2023. Since they opened, business has been booming, especially last year. In 2025, our state actually earned nearly $1.7 billion in adult use cannabis sales. That's about $3 million more than 2024. Zaza Green contributes their success to their quality products and community outreach initiatives. They're looking forward to what 2026 will offer. >> We're happy about open consumption. and keep a lookout for great um products that are be that are going to be coming our way. Great quality flowers, great quality uh products so that we can uh be a part of this change and adapt to the change. >> In 2026, the marijuana industry across the Commonwealth plans to introduce social consumption establishments such as cannabis cafes and lounges. This will allow on-site use of cannabis products for the first time ever. Other potential changes include an increase in personal possession limits and a review of exclusive existing delivery license rules. About 21,000 people currently work in the adult and medical use sectors of this industry in Massachusetts. working for you. Sarah Bianma 22 News.