All Access: Commercial Shoot with Max Loewenstein and Beachman Electric Bikes

A commercial photographer needs to rely on their equipment. Time is limited, stakes are high, and anything can happen. And for Max Loewenstein, this means trusting Sigma lenses, no matter the environment.

On a commercial shoot with Beachman, maker of electric bikes, Max put his stable of Sigma lenses to work in the dusty, scorching California desert. In addition, Sigma's content team joined the fun, shooting behind-the-scenes footage on Sigma Cine lenses, like our Aizu Prime line of T1.3 optics. Throughout it all, nearly a dozen Sigma lenses withstood the debris and heat, making the already-sleek Beachman bikes look their best.

Whether you shoot video with dedicated cinema lenses, or make your photography gear do double duty, Sigma is ready for the challenge.

Read more about this shoot:
https://blog.sigmaphoto.com/2025/motion-and-machines-in-californias-central-valley-with-photographer-max-loewenstein/

#Sigma #sigmalens #photography #cinematography #filmmaking