Are you getting the most occupancy and revenue from your Hawaii vacation rental? In this video, I break down the new changes we’re making at Big Island Stays and how our active marketing strategy is helping property owners outperform traditional property management companies on the Big Island.
Most property managers rely on passive advertising—listing your home on Airbnb or VRBO and hoping it gets booked. At Big Island Stays, we’ve moved beyond hope and into results-driven active marketing designed to increase visibility, bookings, and owner returns.
⏱️ VIDEO CHAPTERS
0:00 Intro – Big Island Stays Updates 0:27 Passive vs Active Property Management 1:12 Email Marketing for Vacation Rentals 1:37 Social Media Advertising Strategy 2:03 Digital Wallet & Payment Options 2:52 Guest Experience Upgrade (Costco TP 😄) 3:21 Buying, Selling & Property Management Info
📱 Call or Text Dan: 808-987-3306 🏝️ Serving: Kona • Big Island • Hawaii
If you’re thinking about buying, selling, or managing a Hawaii vacation rental, I’m happy to help.
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Well, I'm super excited about all of the changes we're making to our property management company,
Big Island Stays. And one of the changes I'm sure you didn't think of. So make sure you
stay to the end of the video. That coming up next. Hi, everyone. I'm Dan Palomino from
Big Island Stays and KW Big Island and the Hawaii team. Yeah, many of you know that I do sales and
I also own a property management company so we can manage what you bought. In today's episode,
I want to talk about some of the exciting changes that's coming to Big Island Stays.
So the first thing is, is there's two types of advertising. There is passive advertising
and there is active advertising. You see, passive advertising is what most property
management companies do. They put your property on Airbnb or VRBO or Expedia or HomeAway,
wherever. And it just sits there in what I call hopa hopa land, hoping that somebody
clicks on Kona or Waikoloa B, hoping that your property lands on the first 10 results of page
one and hoping that your property looks better than the others. See, that's too many hopes for
me. So although you have to have passive advertising and we do, I mean, we have your
property on Airbnb and VRBO. It's not enough, not enough to drive sales and occupancy. So we went
to an active model of advertising. We are literally putting your property into the inboxes of consumers
out there. And the way we're doing that is through our massive database. We are sending out weekly
emails about properties that we're featuring, specials that we're running, great deals on
different properties that may be available that month. And so that's one way that we're driving
more occupancy and more sales for you. The other way is our social media ads. We are buying social
media ads on Facebook, Instagram, and Google. And we're doing it primarily in our 10 feeder cities
along the West Coast in Colorado, Denver, Arizona, all of those areas, about 10 of the feeder cities.
And those ads that we're running are actually doing really, really well, driving a lot of sales.
So that's one of the big changes and one of the ways that we're different here at Big Island
Stays. In addition to the email marketing, social media ads, we are also moving towards a digital
wallet. And a digital wallet means that when people are on your page and looking at your
property, they have multiple ways to pay. Sure, they can pay with a credit card, but they pay
credit card processing fees. If they want to avoid that, they could pay via ACH, right? They can take
it automatically for their bank account. We offer that now. And then we've got two other options in
the digital wallet. They can now pay through Venmo, which is super exciting and super convenient and
easy, and they can pay through PayPal. And then PayPal is now offering a new feature called Pay
It Now or Pay It Later, where they can pay it all up front, or they can make the payments and pay
over time. The great thing about the pay over time feature is that you get all of your money up front,
and then they chase the consumer to make sure that they did pay all the payments. So again,
a bunch of different payment options that we're offering people. And then last but not least, and
this is what I told you to stay for, we are upgrading all of our properties to Costco three-ply
toilet paper. Yep. Hooray. Send the balloons. How many times have you checked into a hotel or a
short-term vacation rental and you got into the bathroom and there was that one-ply toilet paper,
you know, the one that you can read the newspaper through? Not for any of our rentals. Everybody's
only getting the best baby Costco toilet paper. And so we're excited about that. Hey, because this
crap matters. There's no two ways about it. All right. So that's all I got for you. If you want
to talk to me about buying, selling, or investing in real estate or any of our beautiful properties
that we have for short-term vacation rental, go to bigislandstays.com and call me on my cell phone.
You know, as I always say, I pick up 808-987-3306. Until we talk again. Aloha.
