VÌ SAO HÀNG NHẬT NỒI ĐỒNG CỐI ĐÁ?

Vietnamese people especially the older generation really like Japanese products and whenever they talk about Japanese products they always say "Japanese products from the stone mill " From the 1980s to the 1990s Japanese products began entering Vietnam through various channels Handmade books beach books used books from Japan At that time the Vietnamese saw for the first time some strange items old but running very well It runs smoothly but doesn't break down it lasts forever A Japanese motorcycle has been running for over ten years in Japan and still starts up regularly in Vietnam A used electric fan still runs smoothly In contrast new items of poor quality break down after a few years It's not Japanese goods but where it's from is not important This comparison has deeply imprinted itself into the minds of a generation Why do Vietnamese people like Japanese products And why are Japanese products so durable Why are Japanese products so popular For older Vietnamese people Japanese products are very trustworthy They believe they never break down they believe that as long as you turn them on they will work It's not something to worry about in the long run In a society that has gone through many upheavals That trustworthiness is worth far more than the superficial glamour And the elderly don't like the feeling of having to guess whether it's broken today They prefer stability and Japanese products give them exactly that If you ask why Japanese products are durable many people will answer quickly Because Japan has advanced technology and the Japanese are disciplined Because the Japanese are meticulous as they learned from the Americans But saying that is still a bit too neutral Actually if we want to understand it thoroughly we don't need to look at this robot train in the factory Just look at a typical Japanese apartment open the kitchen open the bathroom and look at the car outside to see the answer immediately There every small item tells a very Japanese story made slowly carefully and to last a long time For example the most recent one was the rice cooker In Vietnam many families are using Japanese domestic rice cookers those bought from scrap or second-hand Or if possible buy from the other side to bring back Some of the pots are over ten years old The outer shell had turned yellow the printing had faded But every day when cooking there were still two pots of rice evenly steaming Rice that is cooked thoroughly from the inside out can be eaten all day without burning just reheat and eat immediately Many people say that the only thing they had to replace after more than a decade of use was the case because of scratches But after that the pot just continued running no different from when it was new What is notable is that the Japanese do not design rice cookers to cook quickly but to last long They accept longer cooking times and more complex structures as long as each component can withstand repeated operation thousands of times Even tens of thousands of times For them the rice cooker is not a seasonal consumer electronics item But it is part of family life something that follows the homeowner for many years That is why it contains countless changes Electric rice cookers are one of the products that have caused the most headaches for Japanese companies in terms of sales A customer bought once and disappeared for a dozen years never returning to buy a new one From the rice cooker to the kitchen knife The story is quite clear In Japan kitchen knives are not considered tools people just throw them away when they get tired of them It is almost a lifelong companion A good knife bought when starting a family through many times sharpening and replacing the handle But the blade is still there The Japanese do not make knives in a permanently rigid way Because they know that too hard makes it brittle and easy to break They make the knife their way so that it wears down gradually in a controlled manner To sharpen and restore the edge for users The knife is not just a tool but also something that grows with the user This leads to a very interesting paradox But the traditional Japanese knife company cannot survive by selling a lot of knives to the same person They rely on reputation on chefs recommending each other and on new customers coming because of their reputation This type of business never experiences a surge in revenue but it endures for hundreds of years That is the endurance of culture but rather the durability of the material Then that's the toilet It sounds funny because in many parts of the world a toilet is simply something to take care of Just one's own needs The fewer things attached the better But in Japan the toilet has been elevated into a true technological product And that's why it's the clearest example of how the Japanese think when making something Imagine Japanese toilets must function under extremely harsh conditions They are related to both water and electricity It is placed in a closed humid space with continuously changing temperatures between the hot humid summer and the very cold winter Users come in all types children elderly hurried people careful people users who follow the instructions In many countries just one of these factors is enough to cause electronic devices to malfunction Yet in Japan the toilets are like that It has been operating stably for 10 15 even longer than that many years Here we are talking about an electronic toilet It is not an ordinary toilet This is not by chance When the Japanese design a toilet But don't see it as a trendy electronic device but rather as an infrastructure device in the home That means it has to run silently You are not allowed to have unexpected failures and absolutely not allowed to confuse users because being confused at that moment is unbearable Think about it if a toilet breaks down in the middle of the night it's not just an inconvenience but a very embarrassing and humiliating situation and very smelly The embarrassment that made others uncomfortable forced the Japanese to do everything very carefully Therefore the key components in the Japanese electronic toilet bowl are designed according to the principle of running under load crawling circuit Not forced to work at maximum level the spray nozzle motor does not rotate close to the limit the sensor has A large safety margin In other words they are willing to do a bit more take a bit longer as long as they are not overburdened It is precisely this abundance that makes the lifespan of the rabbit's parts much longer than usual and the Japanese also don't like the idea of replacing them For them it's a great waste troubling many people is a sign of a product that is not yet well designed Therefore Japanese toilets are not only technological products but also a lesson in respecting users But precisely because of that Manufacturers can no longer expect customers to replace toilets frequently Once again quality becomes the key A snake has two tongues in business Looking at the pot the wok and the pan the story continues in the Japanese way Japanese rarely advertise non-stick pans that last 10 years without peeling They openly state that this non-stick coating is a coating Using it will wear down But what they do well is the pot's body bottom thickness flatness and heat conductivity When the empty shell loses its effect the user still has a very good pan to continue using in another way Or replace the pan without feeling cheated Leave the kitchen and go down to the parking area The story is once again familiar Motorcycles and Japanese cars have long been known as the enemies of mechanics It's not because they break down but because they break down very rarely And the cause and the problem are clear There are many Japanese cars in Vietnam that still run smoothly every day even after 2-30 years The car owner doesn't change because the car is broken but because they want a new one and more comfort That is the product doesn't force users to buy again But to let them voluntarily decide when the need changes And from all those examples a natural question arises Are there any Japanese companies that have gone bankrupt because their products last too long The straightforward answer is no company has collapsed because of that Just because the product was too durable But many companies have faced crises because of slow sales Panasonic Sharp Toshiba once dominated home appliances But then they had to restructure sell off parts of their business scale down operations or even sell themselves The reason was not due to poor quality but rather that the domestic market is saturated people don' t need to buy new things because the old ones still work well Meanwhile competitors from South Korea and China took a different approach Designs changed rapidly and new features continuously emerged Aggressive advertising strong impact and the psychology of liking new things And it's also true that Japanese products now seem to have a bit lower quality While the Chinese and Korean rows are much more durable The game is not at all comfortable for the Japanese but the point is that they rarely choose this approach Selling lower quality items to move them faster To them lowering the quality means losing honor and that is unacceptable Except for Japanese companies that have sold themselves you know There are many companies famous brands are Japanese but in fact they have sold themselves a long time ago Finally to summarize for clarity Japanese products are durable not because the Japanese have magical technology but because they make things that way Then it's their own family that will use it for many years They are afraid of broken items causing trouble for others They are afraid of having to apologize to customers Fear of being looked at with disrespect That fear is very Japanese That's why there's a paradox that's both funny and very real Japanese products make consumers feel secure for a long time But it does not help businesses become rich quickly And the Japanese accept that For them selling slowly is better than selling quickly But I have to apologize first Thank you for your interest in following this story If you find it interesting you can click the subscribe button to enable notifications and share Now please don't say goodbye