Make Your Eyes Look Bigger With Makeup | Easy Over 40 Eye Tutorial

Cosmetics and Makeup tricks
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8 Video Views·Dec 20, 2025
Today I'm going to teach you how you can lift and open your eyes with makeup.
I'm keeping it very simple.
These are just the basics.
This video is very beginner friendly.
I'm going to show you how you can create definition, create the illusion of more open and wide
eyes with makeup.
Let's get started.
So the first step to every good eye makeup application is an eye primer.
Today I'm going to be going in with this product from Ulta Beauty.
This is the Longwear Matte Cream Eyeshadow, but I'm going to use it as a primer.
And the reason I'm picking this one is because of the color.
Do you see this?
It is a light, pale, pale, kind of like nude skin tone color.
It definitely leans more pink, but I'm going to apply this all over my eyes as my primer
for my shadow.
And because it's light and bright, it's really going to open up the eye area and cancel out
any darkness that I might have.
I'm going to apply a little bit of that.
I'm going to go in with the BK Beauty N16 and I'm going to spread this all over the
eye.
Now this is a pretty thick product.
Once this dries, it stays in place, it's set.
So you want to kind of work quickly.
You might even want to just do one eye at a time.
That way if you go to the other eye, it's not dried before you've had time to blend
it out.
So I'm just going to spread this all over, including kind of this inner corner here.
And I'm even going to take it up to the brow, right underneath the brow bone.
Do you see how that already just opens up the eye?
Now we're not going to leave it there because we want some definition in the eye.
I've kind of just muted everything out.
I'm going to go in and I'm going to be working with the Natasha Denona palette.
This is the mini eye sculpt palette.
It's a tiny little all matte palette.
It has shades from very light to very dark, pretty much black.
And this is a great palette to create shape.
I recommend everyone have a really good neutral matte eyeshadow palette.
Now I'm going to go in and I'm first going to highlight underneath the brow bone.
So even though we have that shadow there, I want to add a little bit more of a eyeshadow
there to just pop the brow bone, lift the brow.
So I'm going to go in with the lightest shade here and I'm taking the Nikola Rose N13 brush.
We are just going to sweep this right underneath that brow bone.
Do you see what that does?
Gives a little bit of a lift.
Now this is matte.
If you prefer shimmer, shimmer can definitely also lift the eye and open the eye up, but
you want to avoid something really foiled, really heavy.
You don't want to do a heavy shimmer or heavy metallic.
This is a little hack you guys.
This is the Benefit Dandelion Twinkle Highlighter.
It's for the face, but I love to use it on the eyes too.
I'm going to take the same brush and we're just going to dust that on top of that matte
shadow I put.
Do you see what that does?
That has a really refined like pearl quality to it, which reflects light and also lifts
the brow, but it's not a heavy shimmer.
I'm also using a fluffy crease brush to apply it.
If I were to use a dense flat brush, it would really pack it on and that shimmer would be
more intense.
Keep things soft.
So now that we have that brow bone highlighted, we're going to go in and create some shape
in the crease and I'm going to go in with both these shades.
I'm going to mix the two of them.
I don't want to go in with necessarily this one right off the bat because it's pretty
dark, but I know that this one isn't going to give me enough definition.
So I'm going to mix the two together.
I'm using the same brush and I'm going to go and create some shape in the crease.
Now this is pretty important on the placement of this, depending on your eye shape, especially
if you have smaller hooded eyes.
You don't want to like do this in the mirror and go right in that crease because what happens
when you put your head normal and you look directly at someone, that eye shadow is hidden.
It's now folded into that crease.
You don't see it.
So you want to look directly into the mirror.
You want to place your brush in the outer part of the eye and you want to slowly kind
of work it back and forth, back and forth.
Maybe raise the brows a little bit, but you really just kind of want to look straight
into the mirror and you want to use the crease as a guide.
Turn your brush upside down a little bit and that way what you're doing is you are blending
that shadow and you're creating a diffusion of color just above the crease.
So that's making people's attention, the eye draw to that part.
It's lifting the eye.
If you place this in the wrong area, you can actually drag the eye down.
So this is creating that crease and by creating a crease, you're making the space on the lid
look bigger and that's the goal.
And I love this brush.
It's just so perfect.
It fits in that crease perfectly because it's nice and tight at the tip and then I'm going
to use that tip and we're going to just connect right here.
So connect it to the outer corner of the lash line.
And you want it to be a little heavier on the outer corner, like a little darker.
I'm going to do the other side.
Now let's take a look at the two eyes and kind of compare.
Now my eyes are different.
One eye kind of sags a little bit more than the other.
So you don't want to obsess over making them exactly the same because in some cases you're
just not going to be able to.
So you just want to make sure the placement looks pretty even.
And I think that it does here.
Now at this point you can decide if you want to make the outer corner a little bit darker,
a little bit more dramatic, increase that definition a little bit more, or if you just
want to leave it as is.
I think I do want to increase a little bit more.
So now what I'm going to do is I'm going to take this shade and this shade and just a
little bit of this because this one's pretty dark.
I'm going to tap it on a little paper towel just to kind of blot it so I don't apply too
much.
Then I'm going to go right out here and I'm just going to softly put that right in that
outer corner.
Very, very soft.
My pressure is very light.
What I'm doing is I'm creating more definition by placing light and dark shadows together
in different parts of the eye.
The lightness brings the eye forward.
Darkness recedes light.
So I'm putting that darkness in the crease and the outer corner and the light on the
lid.
So I want the lid to pop.
I'm going to take a cleaner brush and I'm just going to go and soften that edge.
This is a little trick I do.
Sometimes I will place shadow with a tighter brush like the N13.
Then I will take a softer fluffy brush that's clean to soften it because this brush alone
is a little bigger.
And if I were to go in with that dark shade, it might put that dark shadow in more areas
than I want it.
I mean, I really just want it to be right out here.
Okay.
I am loving the way we are looking so far.
I love this eye shadow.
I just love a good clean matte neutral eye.
I just think it is so timeless, so classic.
I think it does such a great job of defining the eye and it's beautiful.
You know, I think it just enhances your features without being very distracting.
Now at this point, we can kind of leave it all matte and go in with eyeliner if you want
to add shimmer.
Adding shimmer is a really great way to make the eyes pop.
Now you want to be careful regardless of what age.
I think this idea that once you're over 40, your immature skin can't wear shimmer, I completely
disagree with that.
At the end of the day, you can do whatever you want.
I just think when you're trying to enhance your natural features and you don't want your
makeup to be the focus of attention, but you want to just enhance your natural features,
you want the makeup to not be so distracting.
That's what I'm trying to say.
I'm going to use the BK Beauty 207, it's a little dome brush, and I'm going to use this
and I'm going to go back into the same highlight that we used underneath the brow and we are
going to pop this right here in the inner corner of the eye to brighten that little
area up.
And I'm also going to kind of blend it out here like on this very inner corner inside
of the nose right here.
That is going to open the eye up and again, because it's such a refined highlighter, it's
not going to be so distracting or odd looking, it's going to look really beautiful.
And I'm even going to take a little bit of this and just go right here in the tear duct.
The key is placement and the amount, you don't want to do too much, but you want to do enough
to really catch the eye.
I love that.
Now there's so much you can do from here.
You could take a real pretty like foiled shadow, pop it right on the center of the lid, that'll
really catch the eye if you want to glam it up.
I'm going to leave this here because I really wanted this to be beginner friendly and I
really wanted to be kind of basic, something that you could do every single day.
So let's go in with eyeliner.
Now eyeliner placement is very important when we're talking about keeping the eyes open
because you could do all the things right with your eyeshadow, but if your liner is
too heavy, too thick, or goes all the way around the eye, it's going to completely close
the eye up.
So you need to be very careful.
And that all is going to be dependent on your eyes.
You know, if you have really small hooded eyes, you really just want to keep that liner
as tight to the lashes as possible.
You might even just take a pencil and run in the lashes and avoid doing a line on the
eye.
I'm going in with this Longwear Cream Liner Stick from Bobbi Brown.
This is the shade Rich Chocolate.
This is a pretty big eyeliner, but it has a nice pointed tip.
So I'm going to lay this on its side so that I can keep the line as thin as possible.
If you are just getting started in makeup, I would recommend finding a thinner eyeliner
pencil, like a more traditional pencil.
NYX has a really great one.
It's called the Retractable Eyeliner Pencil.
It's very thin and you can use that and it would be great.
But the key is really keeping the eyeliner on the outer corner.
So I'm going to start right about the center of the lid and just kind of work it out.
You can have it be a little thicker on the outer corner, but you want it to be pretty
thin.
So I have that on.
I'm going to go in and smudge this and soften it before it dries down.
So I'm going to do one eye at a time.
I'm going to go in with the N12.
I recommend everyone have this brush.
And I'm going to go in with this shade right here.
This is the one we used in the crease.
And I'm going to just kind of smudge this and work this on top of that eyeliner just
to soften it a little bit.
When it comes to opening up the eyes, the theme is really having soft edges.
I still have a lot of definition from the eyeliner, but the edges are soft and diffused.
It's not harsh.
And that's it.
So do you see how that doesn't close up the eye?
It just defines the lash line.
Let's go to the other side.
Also the great thing about this little trick is this extra step of taking this brush with
a shadow can clean up any mistakes you made.
So if your eyeliner isn't perfectly smooth, this is going to solve that problem.
Now as I was doing that, I took a look at my eyeshadow and I feel like I could blend
a little bit more.
So I'm going to go back in with this fluffy brush and we're just going to blend a little
bit more here.
Now for the lower lash line, the key is really keeping it soft on there.
I'm going to take this little Longwear Cream Shadow Stick from Bobbi Brown.
It's the shade Mica.
It's got a little shimmer to it.
It's a really pretty kind of pewter color.
And I'm going to take it right here on the lower lash line and just go right to about
halfway over.
I'm not going all the way around the eye.
Remember when you line the entire eye from the inner corner to outer corner, it can close
up the eye.
If you have really large eyes and you're trying to make them smaller, that is a great technique.
But for the topic of this video, we are trying to make our eyes bigger.
Then I'm going to go in.
I'm going to take this shadow, same shadow, and I'm taking the 207 and I'm going to just
kind of softly diffuse that liner stick.
That liner stick has some shimmer to it, which again reflects light.
It's going to make the eyes look a little bigger.
And I'm taking a little eyeshadow just to set it and soften it and keep it in place.
Now we can go in with mascara.
If you're really trying to open the eyes up, do not skip this step.
Take a good lash curler.
This is the BK Beauty.
I'm obviously biased because I'm the founder of BK Beauty, but I love this one.
And I'm just going to give a good, good squeeze to the lashes.
This is that extra step, you guys, that really does open up the eyes and makes the lashes
lifted, curled.
Do I do it every single time I do my makeup?
No.
You guys probably see that.
But when I do, it just makes such a difference.
And it's one of those things that I'm like, why don't I remember to do this every day?
All right.
And we're going to go in with mascara.
Today, I'm going to be using the Clinique High Impact Mascara.
It's a brand new tube.
I love brand new tubes of mascara.
Choose a mascara that gives a lot of volume and length, of course, but I think volume
is really important when we're talking about opening up the eyes.
And what I love about this mascara is it just does that and it gives a fluffy, full lash
look.
So in order to get the most out of this application, I'm going to take the wand and I'm going to
place it at the base of my lashes and kind of like close my eyes.
And I'm just going to wiggle the wand back and forth, back and forth, wiggle, wiggle,
wiggle.
What I'm doing here is I am allowing myself to get as much product off the wand and onto
the lashes.
Then I'm going to pull through and comb through, okay?
Doing this technique is so much more effective than just going like this, just going in and
coating like this.
You really want to transfer that product to the lashes and that's the best way to do it.
What it also does is it gets a really, really rich, full lash line.
So the base of the lashes are very full and thick and black and that opens up the eye
too.
I love applying mascara.
Mascara and concealer are the products that just make such a difference.
Okay, we're going to go and do the other eye, then we'll come back and add a little more
once this mascara is a little dried down.
That's the little hack too for getting very full lashes and getting the most of your mascara
is giving it some time to dry down and then going and doing that last coat.
You have one eye that always has full lashes.
My left eye is more full than my right all the time.
And no, I don't sleep on my right side.
People think that it's because I sleep on my right side.
I don't.
I don't know why that is though.
And we'll go back to the side.
Now it's a little dried down.
Add a little more.
Ooh, yeah.
See this extra step of going back when it's almost dried?
I mean, it's like night and day.
Just gives that extra oomph to the mascara.
Ooh, yeah.
Look at that.
Wow.
Those are some lashes.
This mascara is good.
Okay, then I'm going to go and pop a little bit on the lower.
I do want to keep the lower lighter though.
I don't want the lower lashes to be heavy.
Avoid the urge to apply a ton of mascara down there.
You just are asking for trouble.
You're going to end up with mascara, you know, smudged under your concealer and you don't
need much.
You don't want to weigh the eye down.
Again, you want all of the definition to be on the top upper part of the lid.
So we are done with the eyes, you guys.
What do you think?
I mean, just look at that difference.
You know, the definition.
We have that brightness on the inner corner of the lid and the center of the lid that
really draws the attention to the eye and makes it look like that area is coming forward.
And the darkness in the outer corner and the crease gives more definition there and gives
the illusion of that receding.
So you've got this like you're playing with light and textures to create definition on
the eye and almost like alter the look and the shape of the eye.
My natural eyes don't have this much lid space and they don't have this nice of deep of a
crease but I was able to create that with makeup.
Thank you so much for being here and watching my videos.
It means the world to me.
I appreciate your support and I'll see you guys in my next video.
Bye!
