A Young Edo-Style Sushi Chef on What Makes Good SushiMasters of Japan Vol.3

■About this Video
In this third episode of the Masters of Japan series, take a seat at the counter of Sushi Hazan, a renowned Edomae sushi restaurant in Nishi-Azabu, Tokyo, led by chef Kenichiro Hirai.
Believing in “Respecting the fundamentals,” he see each piece of sushi as a reflection of all that is Japan—its nature, culture, and values.
Edomae sushi, meaning “Edo-style sushi,” originated in 19th-century Tokyo. Before refrigeration, chefs marinated, simmered, and cured fish with vinegar or salt to preserve flavor and freshness. These techniques formed the foundation of Edomae sushi, which values balance between rice and topping, precise preparation, and respect for the seasons.
From fish sourced at Toyosu Market to rice grown in Japan’s pristine waters, each ingredient embodies the country’s living traditions and terroir.

■ this Episode – Edomae Sushi Chef Kenichiro Hirai
Every morning, Chef Hirai visits Toyosu Market to inspect the day’s catch and greet trusted wholesalers.
He selects, ages, and prepares each fish to achieve the ideal harmony with his signature red-vinegared rice.
At Sushi Hazan, no detail is overlooked. The rice is washed gently to preserve its texture, vinegars and salts are blended with care, and fresh wasabi is grated only when guests arrive.
Even his tools, from knives and cutting boards to sharkskin graters, evolve through years of use and care, becoming extensions of his craft.
This pursuit of balance and purity defines the essence of Edomae sushi.

■Kenichiro Hirai’s Philosophy
“We don’t alter the basics; we uphold them faithfully.”
Rather than chasing innovation, Chef Hirai values balance and restraint, finding beauty in the precision of tradition.
His purpose is not to redefine sushi, but to elevate it and express its sincerity and grace.

■About Wabunka
Wabunka was founded to carry Japan’s cultural traditions into the future.
We work with artisans and local communities to create authentic experiences that allow travelers to discover a more personal and meaningful side of Japan.

These encounters go beyond sightseeing. Travelers meet artisans, experience their craft firsthand, and uncover the stories behind Japan’s traditions, landscapes, and daily life.