Kim Kardashian Shares What She's Learned About Business from Anastasia Soare

Kim Kardashian is joining us now via Zoom from New York City. Hello. Hi. Your brows look fabulous. Wouldn't miss this, you know. Thank you. I really do get how important Anastasia's business is and how she has shaped so many faces and how brows can really give you so much confidence and shape your face when you just, you might not even realize that's what's doing it. So I just have to, had to give her some love today. Let her know that you've shaped my face. You know how important you are to me. And I'm so proud of you for being here talking to your friend. Thank you. Thank you for taking the time to be with us. Tell us a story how you first met Anastasia. All I remember is looking up at, it could be at a baby shower of mine in the dark. It could be at, at a wedding in the middle of the night. I remember a 1am and she had this light that she puts where she looks like a minor, you know, blaring in your face. So I don't remember exactly when we met. I think I came into the store. Yes. You came in the store. Yeah. I think I was getting my nails done across the street on Bedford and I walked across and I couldn't believe you were in the store and I just had to get my brows done and I've been in love ever since, but I will always have this burned memory in my brain, a core memory of just your light in my face, getting it done. No matter where, no matter what, any important moment that I've had in my life, you've been there. So, yeah. Well, I mean, I don't know a harder working business woman, maybe yourself. Yes. What do you think is the secret to Anastasia's success? I think she found something like a niche idea and products that people didn't know they needed and she let the world know they needed it and it was her thing and she coined it and we all need it and we all feel better because of it and it can just be a simple brow product, a simple brow pencil. We all have that Anastasia brow pencil. You can find one in any one of my purses. She found that product that everyone needs. Mine now is the brow freeze gel. I go nowhere without the brow freeze gel. Yeah, the brow freeze gel. And what have you learned from Kim? Kim is one of the hardest worker. Yeah. She is constant, but not only her, all the sisters and the mother. Oh, Chris. Yes. Chris is amazing, but Kim is an incredible mother, an incredible sister, an incredible daughter and the hardest working. Like she is right now promoting her brand, SKIMS, with Nike and she still took the time to join us and supported me. Thank you. You know why? Because, well, because I love you and because this is Oprah, but also because you are not a gatekeeper. And I think it's really important for women in business to support each other and to share what we've learned and the hard, the good, the bad, and the one person that my mom and I talk about all the time that shares every detail of what you've been through on and tips of how for us to be successful. You want everyone around you to be successful. And if you see something, you pull us aside and you say, Hey, this isn't going to work and this is what you need to do. And here's the number. And you need to call this person. And that is so rare. She will share from factories to business people, to things that people in this business do not share. And she is so open that I would do anything for her. And she knows that. Oh, well, congratulations, Kim, on the new launch. And I know much success is coming from that. Thank you for Zooming in. So great to see you. What an honor to see you. So great to see you. All right. That's Kim Kardashian, y'all. Yes. And on the Oprah podcast, Instagram page, we heard from thousands of you who just like Anastasia, you feel a business calling in your life. And two of those women, Diana and Jackie, join us now via Zoom from San Diego. Hi ladies. What's your question? Hi, Diana and Jackie. Hi Anastasia. Good to see you both. Thank you so much for having us. We are thrilled to be here today. We started our business Color Addict about a year and a half ago, and we are passionate about color. We believe that color inspires and we've been selling our textiles, our pillows, our table runners, our napkins, and blankets at Delail Maker Markets in San Diego. But we're at a pivotal point and we'd like to know how we can scale up our business. Well, what I would suggest, I love all the colors, though they are so vibrant and beautiful, and I have to tell you that I love, as you know, I love to throw dinner parties and love. I will want to see a set up of a dining table with all your napkins and how you prepare, because when you post on social media, you have three seconds to get my attention and everybody else. So what I would suggest, figure out who is your customer and tag when you post on Instagram, tag that store that you want. You want Walmart. You want, who do you want to sell your products and tag and find out where is their headquarter and try to get an appointment. Don't give up, like go and knock at every single door and don't give up. This is what I like. I like this idea of obviously you all are on social media, on Instagram. I like this idea of setting a beautiful, setting a beautiful table or setting a beautiful bed, setting a beautiful sofa, creating that. And even if it means you have to go to somebody else that also would appreciate that creation, creating that so that when we see it, there is the visual. We are very visual, but there's the visual stimulation for it, because as we're going to talk about in a few moments, Anastasia was big, was doing brows. People were lined up around the corner, but the business didn't take off until her daughter, Claudia, came in and said, I think we need to create an Instagram story. Yes. Leanne Morgan, who was just here, who now has a special with Netflix, who's now touring the country, who's one of the funniest women I know. Nothing happened until she went on social media. They did an Instagram story. She hired these two guys who she didn't really know that well to build a story about her. So the world responds to storytelling. So the question becomes, Diana and Jackie, what is your story? What is the story you want to offer to the public? Because what you're doing with your business is the same thing that Anastasia did, that I do for every show I was doing. It was an offering to the audience. It's an offering. So what is the story you want to tell about the offerings and get busy telling that story? Yeah. Thank you both so much and good luck. Thank you. Walmart has committed three hundred fifty billion dollars to products made, grown or assembled in the United States by 2030. The good people at Walmart have a deep commitment to supporting American entrepreneurship. Every year since 2014, Walmart hosts Open Call, where entrepreneurs pitch their businesses directly to Walmart merchants. Then Walmart hands out more than 100 coveted golden tickets to well-deserving small and medium business owners, putting their products online and in Walmart stores across the nation. Walmart, who knew? Learn more at Walmart.com.