Segmentation, Targeting, & Positioning or STP Framework by Phillip Kotler (Video Update 🎬)

Phillip Kotler is an American marketing author and Professor of International Marketing at the Kellogg School of Management at Northwestern University.

He helped create the field of social marketing that focuses on helping individuals and groups modify their behaviours toward healthier and safer living styles.

Most notably for this video, Kotler created the STP Framework: Segmentation, Targeting, and Positioning.

Let’s explore this topic together!!! 👍

Chapters
0:00 Who is Phillip Kotler?
3:08 STP Framework explained with examples
9:36 Why is it useful?