Hot Wheels, Cold Hard Cash: Clean Cruise Detailing | The Hustle | PragerU Kids

[Music] do you want your business to clean up then focus on the details I'm Trey I'm 14 years old and I run clean Cruise detailing business with low overhead Word of Mouth advertising and only one employee himself Trey's business is cruising in Thousand Oaks California in this episode of The Hustle we'll look at how Trey found customers by going door too and kept them by proving himself over time Word of Mouth through more customers turning a soapy side hustle into slick profits I just woke up one day and I was just like thinking I need money cuz I was going to go hang out with my friends that day my mom's like well you should go start our summer business and I decided to write down a list of like certain ideas and the one that just popped out was uh car washing I asked my friend if I could use his wagon and I asked my mom uh if I could buy some supplies a few days later I started knocking on people's doors in the neighborhood and get customers prospecting is the first step of the sales process identifying potential customers contacting them and building a list or a database you can Prospect in different ways online over the phone or in person like Trey it's not easy so don't be surprised when people say no I knocked on I think six doors before I got a customer focusing on people who might need your product or service improves your odds by picking a neighborhood with plenty of pricey cars Trey's prospecting was right on target before long his traditional strategy paid off customers that like I keep I get their contact info and stuff and I go regularly like either once a month or once a week and I just do inside or outside it's usually both and I'll vacuum I'll get really tight spaces too so it's it's a process but Trace vers customer wasn't sold right off the bat Trey had to prove himself and I could tell he was like like who is this kid and so I was like could I wash your car and he's like um yeah sure you can wash the car that's in the garage and he opened the garage and it was like this old old it was basically rusted 1960 Thunderbird it was blue and it was it was sick with plenty of Suds and a lot of elbow grease Trey showed off his skills to his new client and clean Cruz was in business even better the customer spread the word sending more clients tre's away was that pretty consistent you know that story of having to prove yourself the first couple clients yeah so I had a word of mouth spread and I didn't really have to prove myself much after that the neighbors started talking saying that kid Trey he's actually pretty good at what he says he does yeah and that's when I really like started like getting into the business and stuff like that one car at a time Trey polished his skills getting hoods wheels and windshields to Sparkle became his mission like any young entrepreneur he had slip UPS it's really hard for my size to washed the top I was done with the car and I looked at the top and it was really dirty I was like he won't see that and he walked out and the first thing he looked at was the roof and I was like oh no so he's like oh what what's with the roof and I was like I can't uh reach the roof he's like uh do you need a step stool and I was like yeah do you have one he's like yeah you should have asked and I was like okay so it didn't happen again no all summer Trey wash cars when it was time for school he had $1,500 and very happy customers with every clean car Trey was locking in his customer base if you're a business your customer base is the group of people you sell and Market to expanding that group and turning one-time customers into recurring ones is key to Growing your business how many customers do you have 25 like recurring customers and then how many have you had in total in total about a little over 50 Trey's recurring customers are a huge part of of his success a recurring customer is someone who purchases your products or services on a regular basis Trey takes care of his recurring customers by washing their cars once a month or even once a week finding new customers is difficult so it's a smart way to maintain his customer base while soaking up the profits so walk me through the price breakdown of what services you offer so I do it by the size of the vehicle and how dirty it is for like a sedan for the smallest type of car I'll do 20 for the outside and then 10 for the inside and then it goes $10 up for the size a lot of my customers like over time told me you need to charge more so your customers are telling you yeah like okay so I raised it a little bit and they're like yeah that's good 20 recurring customers makes a busy schedule but it's a win-win for everyone Trace customers get an amazing Car Wash when they want one without even having to leave the house Trey wins by getting their business this is a pretty impressive Arsenal you have here do you think you could show me how you put these things for use yeah all right let's do it I've washed a car or two but not like this detail washing is a science it's a thorough step-by-step process of removing dirt and blemishes from a car's exterior it's hard work but doing it right protects your car's look and value you take it yeah Circle it out you really just want to get in the middle of it there all the cracks where you can't get unlike most businesses Trey doesn't advertise when it comes to new customers clean cars and Word of Mouth do most of the heavy lifting so then your marketing costs must be pretty low yeah I don't own any social media apps I just set up appointments over text or call so why is clean Crews growing when a company's image reputation and satisfied customers attract new ones that's called poll marketing if your product or service is really valuable and if enough customers know that word gets around when Trey's neighbors told friends how good he was that was enough to pull new customers into his orbit what differentiates your company what makes clean crws different it's the way that I present myself and just the way I just run the whole business in general and just like treating customers is very important and treating them with respect I try to have a deep like connection with customers and try to talk about stuff like besides cars sometimes and so it's just really cool to make those connections as a one-man operation Trey seems to be doing just fine he's even saving for wheels of his own so clean Cruise isn't hiring right now but is it something that you see yourself expanding in the future yeah definitely it'll be easier once I get a car to like drive out and get more customers besides the one that are like four doors down so what did Trey and clean Cruise teach us today finding a customer base usually means prospecting once you've got them turning satisfied customers into recurring ones is a smart move recurring customers can generate steady business and that helps your company grow leaving customers highly satisfied and likely to tell their friends is one way to pull more customers out of the woodwork in the end you've always got to hustle if you're like Trey Your Wagon will leave the competition in the dust Trey thank you so much for having me out here today showing me what your business is all about I'm really excited to see where you go next I will be watching and next time my car gets dirty I know where to find you thank you thanks so much man you sweet dude thanks so much for watching the hustle to make sure you don't miss out on any more videos like this please subscribe at prageru.com today and if you want to learn more about business visit Prager kids.com to download worksheets lesson plans and more