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Is this the end of credit card rewards
as we know them?
>> The $30 billion deal to settle a decades
old lawsuit against credit card giants
Mastercard and Visa. Pretty soon, your
Visa credit card may no longer be
accepted at every store.
>> They could basically say, "Hey, we're
going to take the lower tier version of
a Visa and Mastercard, but we're maybe
not going to accept uh airline miles
cards or cashback cards." So, Visa and
Mastercard have reached a settlement
with merchants who launched a class
action lawsuit against them 20 years
ago. This has to do with swipe fees and
the so-called honor all cards rule where
any merchant who accepts say Visa cards
for example must accept all Visa cards
even though different types of Visa
cards may charge higher or lower fees
with Visa cards that are very basic
cards that don't earn rewards charging
lower fees and your premium rewards
cards charging higher merchant fees.
Now, this could be really bad news for
my audience since we really advocate
collecting those credit card rewards
like points and miles to use for free
travel. So, in this video, we are going
to look at what exactly has been
decided, how it might affect you, and if
it will even become law at all because
this still has to be signed off on by a
judge. Hey credit warriors, welcome to
the show. My name is Ben Hedges aka the
credit shifu and on this channel I cover
US credit cards, personal finance, and
travel hacking. If you like the sound of
that, please subscribe. But let's get
into the video. Oh, and this video is
brought to you by Silo, but more on that
later. So, there is a problem, and that
is that merchant fees, those small fees
that retailers pay to accept your credit
card are going up.
>> Credit and debit card swipe fees have
more than doubled over the past decade
and soared to a record 172 billion in
2023. Now, that is partly fueled by
inflation, but also partly by card
issuers raising the percentage rate of
these fees as they bring in more rewards
and benefits on the cards because guess
what? It's merchant fees that pay
rewards like airline miles and cash back
that customers get on their spending.
How much they currently charge? Well,
there is no one price, but you can see
on this table, look at supermarkets, for
example. Visa Infinite, that's a
highlevel Visa card, charges more than a
Visa Signature, and Visa Signature
charges more than traditional rewards.
And then the all other products column
is even lower. At restaurants, the fees
are even higher, up to 2.6% on Visa
Infinite, Visa Signature, etc., but less
for traditional rewards and other
products. The average fee across all
spending in 2024 was 2.35%. So, what is
happening? The companies have agreed to
lower the rates they charge merchants
known as interchange fees or swipe fees
and are agreeing not to raise those
rates for at least 5 years. And how much
are they lowering them by? 0.1%.
And they are agreeing to not raise them
for 5 years. But that's just on rewards
cards. Standard consumer rates will be
lowered to 1.25%. That's a little bit
more of a decrease and kept there for 8
years. And this gets us to the worrying
part of this, the end of the so-called
honor all cards rule. But first, I know
that you are a credit card enthusiast.
>> Credit card? Visa, Mastercard, American
Express, Discover Card.
>> You love rewards points and cash back.
>> I bought credit cards ready for broke
people.
>> No, not at all. Actually, I make
thousands doing it this way as I earn
points that I can exchange for free
flights and cash back. But your bedroom
perhaps looks like this because you're
also spending a lot of your time
investing. And perhaps you always wished
that you could get more from those
investments. Perhaps rewards on your
investing balances like you can earn
points on credit card transactions.
Well, now you can. You may have heard me
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500,000 points per year on your
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So, if you want to get a 300,000 point
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points every year, go to
siloarket.com/ben
or click the link below. So previously,
Visa and Mastercard have both had rules
where if you accept any Visa or
Mastercard credit cards or debit cards,
you must accept all of them. So some of
the cards you accept will have higher
fees and some will be lower and they
average out at about 2.35%.
But now Visa and Mastercard have agreed
to do away with this rule. Here is the
compromise that they agreed upon
summarized by the Wall Street Journal.
Under the settlement, credit cards will
fall into three buckets that merchants
can choose to accept or reject. Those
buckets are wide, however, and the most
popular cards that make up a majority of
spending are grouped together in one
category, making rejection a risky
prospect for a store. And these are the
three buckets. Commercial cards, okay,
that's going to include business credit
cards, premium cards, okay, including
rewards cards, and standard no rewards
cards. I I want to understand a little
bit more though about what card would be
in each bucket. Certainly things like
the Chase Sapphire Reserve, the Capital
One Venture X, they would count as
rewards cards. They're going to be in
that premium bucket. But what about the
Chase Freedom Unlimited or City Double
Cash, okay? No annual fee cards that
earn just a a basic flat rate of 1.5 or
2% cash back on everything. That's a
lower rewards rate. Are they standard or
premium? Okay. The impression I'm
getting from these articles is that if a
card earns any rewards at all, it is in
the premium bucket, but I haven't seen
anything to 100% confirm that yet.
According to a report by the Bureau of
Consumer Financial Protection, 90% of
credit card spending is done on rewards
credit cards. So, if all those rewards
cards are in one bucket, if you choose
not to accept that bucket, you are
turning away 90% of credit cards. For
many merchants, that could seriously
impact their revenues. Since some people
may choose to shop elsewhere so that
they can earn rewards. Meet Kevin
brought up a good point in his video on
this saying that many big merchants like
Amazon all have their own co-branded
credit cards. The Amazon one lets you
earn 5% at Amazon for example. And
Amazon get a portion of the merchant
fees on those cards anyway. So they're
making profit from them too. So you
would at a minimum be able to use
Amazon's own credit card. But if their
own credit card is in that premium cards
bucket, then they'd have to accept all
the other premium rewards cards as well.
So basically, all of the big stores are
probably going to still accept rewards
cards if they have their own store card.
And that may force smaller retailers who
don't have their own store cards to keep
on accepting rewards credit cards in
order to not lose business to the stores
that have their own cards. I hope that
makes sense. And then also listen to
what one of my favorite points and miles
bloggers, the points guy, had to say
about this, too. This could mean that
merchants could accept the cheap cards
and not the high-end ones, but I don't
see why merchants would do that because
the people with those premium cards are
generally buying a lot more stuff.
>> So, I really don't think that this is a
clear win for merchants that's going to
make them stop accepting rewards credit
cards on a large scale. Another thing
actually that has been agreed upon in
this new settlement is that merchants
can now charge up to a 3% fee to
customers for using a credit card.
But this isn't really ideal for
merchants either, since it could drive
customers away or to other stores that
don't charge that fee. Research has
shown that consumers do spend more money
when they use credit cards. So, rewards
cards really drive sales. It's probably
better for businesses just to make
everything 3% more expensive, even cash
transactions. And most businesses do
that already. To be honest, handling
cash has costs associated with it, too.
Medium to large stores normally pay for
cash to be picked up in armored vans and
taken to the bank, which obviously costs
money. And for small stores, carrying a
large amount of cash out of the store
when you lock up at night is risky. You
could get robbed. So making everything
3% more expensive covers credit card
fees, but it also might cover secure
pickup for cash fees as well. Then when
does this go into law? Well, a judge
still has to sign off on it. And that is
the same judge that refused to approve
an earlier version of the settlement. So
this may not be finished yet. But even
if it gets signed off on, I think the
only thing you're really going to notice
is rewards rates and benefits kind of
maybe get a little stagnant. They don't
start getting added onto for a few
years. Basically, banks will develop new
rewards products a little slower, I
think, since those fees are capped for 5
years. Some stores may experiment with
not accepting rewards cards, but I don't
think it's going to work out well for
them and they probably will give up on
it. I think Visa and Mastercard are
taking a calculated risk with these
three buckets of payment cards because
they know that it will probably end up
being impractical for merchants to
actually refuse their rewards cards. I
mean, this is 90% of Visa and
Mastercard's business. I don't think
that they're just going to surrender
their business so easily. Shareholders
don't seem to care either with both Visa
and Mastercard stock down less than 1%
this week where the market has been down
as a whole anyway. So I think that
counts as basically the stock is flat.
This is usually a good sign that it
won't affect business much if it hasn't
affected the stock. Okay, that means
shareholders aren't selling. So I don't
think that you really have anything to
worry about and your credit card rewards
are probably safe. It'll be interesting
to see if any stores try the whole
accepting one type of card but not
another thing. We'll keep an eye on this
and let you know if it actually gets
signed off on by a judge. All right,
guys. That is the video for today. A big
thank you to Silo for sponsoring. Don't
forget to get a bonus of up to 300,000
points and earn up to 500,000 points
every year on your portfolio balance.
Link is down below. Please subscribe to
the channel if you're new and we'll see
you next time. Bye-bye.