How I Built A $100M/Year Clothing Brand & Fitness App

In this video, we sit down with Krissy Cela, the immigrant entrepreneur who built a $100M fitness empire with Oner Active and EvolveYou. She shares the marketing strategies that helped her scale globally, how to create viral products, and what it takes to build a successful SaaS business while leading one of the world’s biggest women-led fitness brands.
0:00 - Intro
1:06 - Breakdown Of Her Businesses
1:52 - Her Journey To The UK As An Immigrant
2:43 - Why She Started Posting Content
4:13 - How She Grew To 3M+ Followers
5:39 - Launching Her First Business (Fitness PDFs)
6:22 - How She Built A $10M+ App
7:41 - How Much It Costs To Launch An App
10:14 - Why She Launched A Women's Activewear Brand
11:18 - How To Design The Right Products
12:03 - How To Convert Followers Into Customers
13:05 - How She Created A Viral Product
15:07 - Marketing Strategies She Used To Scale Her Clothing Brand
16:29 - Revenue & Profit Numbers
18:51 - How To Pay Yourself As A Business Owner
19:35 - Does Work-Life Balance Exist As An Entrepreneur
21:31 - Why the USA Is Better For Business Owners Than UK
22:17 - Biggest Challenge She’s Faced An Entrepreneur
23:19 - Future Plans For Her Brands
24:51 - Advice For New Business Owners