01-41 Deep Research Prompting - SCAI002

Now, when using ChatGPT, you don't always need a quick answer, right? Sometimes you need real deep research. And in this lesson, I want to show you how to use ChatGPT's deep research tool with some prompting techniques. And I like to think of this as an AI research assistant, and it really gets me a full report. It's not just like the search option that goes and looks in a handful of websites. This is much more in-depth. Now, inside of ChatGPT, you'll see deep research right here. So when you turn it on and it turns blue, now you're in deep research mode. It's different than the search mode that just does a web search. This is more like a Google search. This is something entirely different. And other AI platforms also have released a version of deep research. And this can be limited depending on which plan you have. Some plans, for example, it looks like I only have one left right now. Now with deep research, you typically test out something that's more complex, more layers. It's going to take a few minutes. Sometimes it could take upwards of 20 minutes. To pull in all the information from multiple resources, it's going to go ahead and summarize that information, and then it will give you something really nice and structured, and this is not just a simple bullet point summary. This is like a full write-up. Sometimes it could be up to 10 pages. Now, as far as a prompt formula that I like to use with deep research, it's similar to how you prompt ChatGPT. We looked at that earlier in this course. But you want to start with your topic, follow up with a scope, and then any extra things like formatting or what to include, and I'll give you an example here and break it down for you. In this prompt, I'm going to say, research how AI writing tools are changing marketing jobs. Focus on stats, expert opinions, and trends from the last 12 months. Give me a summary and a table of pros and cons. So right here, this is the little bit of extra I'm asking for where I'm telling a very specific formatting. Right here, this is where I'm asking specifically about the scope, what I want it to look into, and the very initial part of it is my actual context or topic that I want it to go do, right? This is my actual ask. Now I could have just started with this part, right? But I really want these to have a little bit more information in the prompt itself. I do want stats, right? I do want expert opinions. I already know that. And I want this to be about the last 12 months. AI has been around for a few years now, but I really want it to focus on the marketing jobs specific to this time range. And then exactly what I want the outcome to look like table with pros and cons and a summary. And right here is telling you, give it as much detail as possible for the best results. This is where you really want to dive in and give it all the little information if you know what those are. Typically with a follow-up prompt, you could actually get it to go deeper if you want it to do that. But this should give me enough right here. I'm going to go ahead and send this out now. And with chat GPT deep research, if it doesn't have enough information here, it might ask you for a follow-up question right now. It's asking me, are you looking for global trends or focus on a specific region? So I forgot to give it a specific region like us. And it's also asking me, are you most interested in content marketing, SEO, social media, email marketing? I'm going to say all forms of marketing, but only focus in the U S. So that's the nice thing is if you miss something in the prompt, it typically follows up with a question here before it goes and does that deep research. Now this deep research will take time, right? If you need something quick, use the regular search or just use the regular chat GPT knowledge base without search turned on, but in this case, I wanted to go look into different things. So I'm going to let this finish up here and I'll show you what we got. And some other things you could ask in the prompt itself is you could include links to sources. This does it by default, but you could add that to your prompt. You could ask for the length to be shorter. This is going to give you a pretty big answer and I usually let it and then we find it after, but you can say, keep it under 500 words or two paragraphs, for example. And you could also ask for any type of future prediction. This will try to do analysis based on this research and add a section on future predictions too. Okay. Let me go through the results here with you. So we got our summary here, the key findings. And the nice thing is it will give you a source. So that hallucination problem that chat GPT typically has, well, most of the time with this kind of deep research, you could just go directly to the source where he got this information from to double check that, to make sure it is actually telling you something that has some accuracy to it. And as you go through this, I'll just kind of go through the section where we ask for our table here, the pros and cons, and you can see here's our pros. Here's our cons in the exact same format we asked for. And typically on the bottom of the page, it gives you all the sources and you could click here and it will show you the different sources here. The whole citation is listed over here one at a time. So a lot of times I will go and dig a little bit deeper. And if I want to understand a topic a little bit better, but just reading this deep research is going to get you really far with your research. If this is a new topic to you. Now, let me share some prompts with you that I use with deep research to do a followup. So for example, I could say, can you go deeper on any one topic that I read about, but I wanted to go deeper in that. And I could also turn on deep research and have it go in depth into that, or just leave it off and have it do a regular search, give me the sources for the data of this claim and copy and paste a specific section if it did not give you a citation or resource on its own. Give me the pros and cons, which I did in my initial prompts, but that could be a followup and summarize this in a simpler term or fifth grade reading level or eighth grade reading level. This is a great followup. If it's too complex of a topic, the way it decided to do the deep research the first time around. So that's all about refinements. When it comes to context layering, you could ask for it to now consider this from a beginner's perspective. Or what would you change in 2025 or 2026? How would this apply in a very specific industry? And you could always transform this information too. So for example, turn this into a checklist or summarize this in bullet point with citations, just to take that big deep research and take something that's a little bit more easy to consume. And you could always synthesize the information, which I'm going to do combine everything into a final takeaway. So I could just do this as a followup prompt here. And here's our final takeaway. Over the last 12 months, AI writing tools have fundamentally reshaped marketing roles in the U S. Not by replacing marketers, but by transforming how they work, right? A much easier thing to consume here. If I just wanted to get a brief analysis, but if I just did search or if I didn't have any search turned on, I was never going to get something this useful as a final takeaway, it needed that entire deep research, which took some time and then synthesize it here in a simple two, three paragraph answer. And the bottom line is it's not replacing marketers in general. It's just replacing marketers who do not use AI, those who embrace and master those tools where we find the next generation of high impact market. So you could see the different layers when it comes to using chat GPT, chat GPT, just with those own internal knowledge, chat GPT with search. And then when you really need to dive deeper and you're willing to take the time for it to do 10, 20, 30 minutes of research for you to get something really in depth, that's where deep research comes in.