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It's one thing to make things and give
them away to friends and family for
free. It's another thing if you start
selling the things that you love to
make. In today's video, we're going to
share with you 20 of the bestselling
hacks to take you from a beginner seller
to a proeller real quick. Are you guys
ready? Buckle up and let's go. The most
important hack for you to really
understand is selling on Etsy. The
reason why we recommend platforms like
Etsy to sell on is because it's going to
unlock you to hundreds of thousands of
buyers that are going to pay you the
most money. No more trying to have a
pop-up Facebook group, posting on
Instagram, and getting crickets. It's
time for you to go allin on a platform
that wants to pair you with like-minded
buyers. Imagine having a 247 boutique
open and that someone is bringing you
customers to the front door all day,
24/7. That's the power of an Etsy shop.
It's time for you to level up and I want
to give you a promotion. Stop selling to
friends and family. They are never going
to pay you top dollar. When you're on
platforms like Etsy, guess what? You
need to focus on selling to strangers.
People all across the country and heck,
all over the world are going to pay you
top dollar. I'll never forget when I
launched a brand new testing shop that
one of our first orders actually sold
two t-shirts for like $40 a pop and we
shipped them all the way to Italy. It
was so crazy when we opened our this
brand new shop that we were testing some
new ideas in and our first order was
international. That's the power of Etsy,
my friend. And you have to focus and
start working on your shop to sell to
strangers instead of trying to play
small and only sell to your friends and
family. You need to level up and give
yourself a promotion today. What if I
told you you could make more money doing
print ondemand items versus having to
make and sell your crafts? The reason
why is because when you are constantly
in assembly line mode, you're never
going to allow that work to compound. As
soon as you get paid for the job, the
money comes in and you don't see the
return of it. When we teach our clients
to utilize and add in print on demand,
guess what happens? They are doing the
highest level work. It's like another
promotion. You get to stay in the
creative designer element and you're
never having to touch fulfillment. So,
you may make a little bit less profit,
but it takes zero time after you do the
initial groundwork. And that's what we
teach inside our program, Passive Earner
Society. and it's been changing people's
lives for hundreds of students and it
could be yours too. It's time for you to
stop lowballing your prices. Like I'm
serious. If you want to go ahead and
charge low prices, guess what? You are
going to get lowquality customers. It's
time for you to up your prices. And what
will happen is you may get a little bit
less buyers in the beginning, but you'll
start attracting those high-end buyers
that are easy to work with, fun to work
with, and actually fill your cup up.
platforms like Etsy, you really have to
be on the trends. So, what I want to
encourage you to do is to go and be a
secret shopper. Whether you go online,
whether you want to go to stores like
Hobby Lobby, Michaels, I like to go to
local boutiques and see what is selling
right now for them because as soon as
you see a trend popping off, you want to
go ahead and design your version so that
you can capitalize on the sales and the
searches that may be happening on Etsy.
If you want to go from a beginner to a
pro, guess what you could do? You could
start offering personalized items.
Whether you want to do that through a
print-on-demand provider, or you
actually want to make and sell
personalized items, I think it's
awesome. This is one of the ones we
ordered. And this right here is a little
plushy, and you're able to add the
newborn's name right onto it. It can be
automated by a print on demand provider.
So, you're able to sell this
personalized item and then the buyer
puts in their name and it automatically
gets sent over to the provider and they
fulfill the order for you. It's crazy.
If you want to learn more about this
concept, you definitely need to take my
free class linked right down below.
Don't be scared to try brand new niches
that you've never tried before. Whether
you want to start selling 3D ducks or
specific cruise magnets, these are
niches that we see crushing it every
single day. So, why not you, too? That
weird thing that you think no one else
would buy could be the thing that
unlocks the star seller on your Etsy
shop. Here's what I want you guys to
know. Simple cells. One of our top
performing designs that we've ever sold
on Etsy was oneline text with a really
fun saying that was super trendy and we
saw the data. We designed our listing
and we've been able to sell that
hundreds of times. It was so simple. It
took us no time. The reason why our
brains don't believe that that's
possible for us is because it's too
easy. So, a lot of you are making this
so hard on yourself. I just want to give
you permission to make it be easy. Right
now in the world, people love simple.
People love funny. And you can make
money off of that if you're allowing
yourself to make it easy. Skip the
vendor events and start going allin on
your Etsy shop. And I want to be
specific about this because you're going
to do quite a bit of work on the front
end of setting up an Etsy shop. And then
what you're going to notice is that
there's about a 90day messy middle is
what I call it in my coaching program.
You have a messy middle where you're not
seeing results, but you should be
showing up for your shop. So, a lot of
people think if they do a quick vendor
event that they're go get an influx of
buyers and this is amazing. But what
ends up happening at a vendor event is
that you usually have to give away a
Saturday. And you usually don't make
back the money it cost to buy all the
material, make all the projects, and
ever see a profit. What you should do
instead is build an automated infinite
inventory Etsy shop. And if you go to my
training right down below, it's
completely free. It's the highest level
value I can give you for free. Check out
that class if any of this is interesting
you because it has changed our clients
lives and it can change yours too. This
is the best process if you're wanting to
get a lot done. We love bulk creating.
We really have a simple three-step
process. We like to research five to 10
designs. Then once you have a little
batch of designs ready, we like to go in
the designing phase. And once all of
those ideas, we've created our own brand
new version. Then we will go and go to
the next step, which is the listing
step. Most people will see one thing, go
research it, then they go design it,
then they go list it. That's the old
way. The new way to get the most done is
batching. You want to batch your
research. You want to batch your
listings. You want to batch the
designing. And that is what we found to
work well. So, if your goal every single
week is to find three new listings, five
new listings, something like that, then
you'll know how many designs that you
need to do every single week, how many
you need to research, and how many you
actually need to list. So, what I want
you to do is try out batching and let me
know what you think. Check it out, write
down below, and let me know. To become a
star seller, you really need two things.
The number one thing you need is a
really solid brand image. And inside
Passive Earners Society, we believe in
that so much. We offer a done for you
logo and branding. So, it's completely
inside the program that is included. And
then the second thing you need is
cohesive packaging. If you were able to
be lucky enough to make and sell your
own items, I highly recommend you go
that extra mile to give really good
branding and packaging that is super
cohesive. Because when people see the
cohesiveness of your branding and your
packaging, it makes them feel safe,
makes them want to order again from you,
and it's super awesome. This is
definitely not something you have to do
in the beginning to get your buyers, but
if you're wanting to be that pro seller,
it's a great one to consider. We
recommend if you're working on an Etsy
shop that you run a daily sale. If you
want to try to get as many buyers coming
in as possible, you want to get that
dopamine hit of a timer counting down.
And it's bonus points if it's counting
down to end the same day that they're
looking. It's a really great way to do
so. So, it's a simple thing of
increasing your price 20% to be able to
decrease it 20%. It sounds crazy, but
crazy sales. You have to do the
unorthodox thing or the thing everyone
else is doing to drive sales for your
shop. And everything goes back to
strategy. So, if that feels like
something crazy and brand new, I want to
challenge you. Open Etsy, shop around,
and see how many people have really
highriced items and then cut a huge
discount and then people are buying.
It's crazy how it works, but it does.
So, try it out and let me know if it
works for you. Another really fun
advanced selling lever is being able to
create bundles. So, if you have similar
products that are the same aesthetic
that all support each other, it would be
a really great idea to offer some
bundles that can get a higher priced
product without doing much work at all,
just creating a new listing. Satie Lewis
has an amazing digital design shop that
we love to talk about here, but what she
does is instead of selling the designs
individually, she will package up eight
or nine designs and offer a really good
bundle. So instead of buying each design
at five to $8 per design, for $10, you
could get a bundle of seven or eight.
It's such a no-brainer. You want to
design offers that are simply
no-brainers, that your customer is not
going to leave the platform without
picking up the offer. Sometimes it'll
feel like you're giving too much away
for free, but if you're just getting
started, I highly recommend to design
everything that way. Myself as a
business owner, I want to design
nobrainer opportunities, things that if
you see me sell it, you're like, I want
to do this with Tanner because it is
such a great deal. That is what we call
overd delivering. If you want to be a
business owner and you are not overd
delivering to your clients, you are not
going to win in 2025. So start deciding
and swallowing your pride and say, you
know what, I'm going to overd deliver
like never before. And that's how you're
going to win on any platform and any
business this year. All right, my
friends. I really want you to start
consuming your inbox, your social media,
not as a consumer, but as that secret
shopper. So, I want to give you a few
more ideas of things specifically that
you can do that not just relate to
trends and designs and product. But you
can also do this from marketing. I want
you to notice how people do campaigns, a
Fourth of July sale, a Memorial Day
sale. Notice what they're doing is that
they're creating a reason for people to
buy. Now, when you become that secret
shopper and that secret marketer, you're
going to learn two things. You're going
to learn what trends are actually
selling. And you're going to learn how
businesses like Old Navy, who is known
for sales, use those levers, those
simple marketing levers to help create
urgency to get people across the finish
line, to purchase their clothes, to feel
really awesome this summer in a brand
new wardrobe. You need to do the same
thing for your shop. You need to give
people a reason to buy today, not
waiting until tomorrow. If you sell your
stuff every single day for the same
price, you're giving no urgency. So your
job as a marketer is to create really
awesome items and give people a reason
to buy today because in reality, people
are just super busy. So you have to help
them decide to pull out their credit
card and complete that transaction.
Okay, piggybacking off that last hack,
here's what I want to tell you. You need
to be preparing for a holiday months in
advance. So, if it's August and you're
not already thinking about Christmas,
you're already behind. You've already
missed the boat. If you want to make the
most money, be prepared to be working on
those listings. For as big of holiday
Christmases, I'm fine with you preparing
four to 6 months out. That is totally
fine. For holidays like Halloween and
smaller holidays, you really only need
about 60 to 90 days. So, be prepared,
get ahead, see what people seem to be
buying. And that is a really great way
to kind of trend set and decide what
type of products. Are you offering
giftables? Are you offering decor? Are
you offering, you know, any of the sorts
you want to have a game plan ready to
go? Because if you're waiting for the
same month as the holiday, you've missed
out on all the people that love to be
prepared and ahead of schedule. Stop
overthinking it. It's time for you to
just start testing and just seeing what
happens. You wouldn't believe how many
Etsy shops out there have a lot of sales
and a lot of listings. But what's funny
is that less than five of the listings
is creating the hundreds of sales that
the shop has. It's actually more common
than you think. What I want you to take
from this is that it doesn't take like
one huge strategy that you plan out.
What it really takes is small ideas that
you create and find and then just simply
testing and going out there and putting
it out there, right? You design it, you
test it, you put it out there, you see
what happens. That is what I consider in
my coaching program bringing curiosity
to your business. Where most of you go
wrong is you make five listings or less
and then you stare at your Etsy shop
until you get orders. That's the wrong
way to do it, my friends. You need to
bring that curiosity to your business
every single day. What if this new
design will take off? What about this
one? Because once you have something
called what I call growing legs and like
going out there and search, it's just
going to keep going. There's going to be
momentum that you could never believe or
expect to happen when you're willing to
step out and just stay in that curiosity
and be willing to stop overthinking and
start testing. Here's the thing, my
friend. Just because you love it doesn't
mean it will sell. You need to have data
to back you up. We use research like
being able to physically go on Etsy and
look at top sellers. We use platforms
like Everbeby and Insight Factory to do
a little research. You could use E-rank.
You could use free versions, paid
versions. You need to have data that can
back up your hypothesis. It's not about
you all the time. You can do things that
you like, but don't only do it because
you like it. You are running a bigger
business than just yourself. Act like
it. Be willing to serve more people, and
be willing to do the research to back up
your hypothesis before you invest the
time to list it, design it, and build
the listing out. That's a lot of work.
So, do just a little bit of market
research to make sure that you think
it'll sell like hotcakes. This one's
really easy. When you make a new listing
on Etsy, simply go over and pin the
listing on Pinterest. You have no idea
how many more views, clicks, and saves
it will be able to get when you start
sharing it over on Pinterest because
again, Pinterest buyers are usually out
there looking for ideas and looking to
spend money. It's unlike other platforms
where people are just there to scroll.
People are scrolling on Pinterest, but
they are action takers. They're wanting
to learn. They're wanting to buy.
They're wanting to see what's out there.
So, be sure to pin those on Pinterest if
you want to get as much momentum as
possible. And as soon as Etsy sees that
you're driving traffic to the platform,
it's going to reward you by putting you
higher authority in the ranks. So, it
can definitely help you get ranked
faster. All right, y'all. You need to
utilize all the space on Etsy, meaning
all the space for tags, descriptions,
titles. make really good ones because
it's an opportunity to optimize your
listing. And Etsy only knows what you
tell it. So that's why inside of our
program, Passive Earner Society, we give
you access to an AI bot that we trained
specifically for um all of our Etsy
sellers. It's called SalesBooster.ai
and we love it. So, you're able to
upload a picture, you're able to talk to
it, answer some questions, and it will
write you a high-erforming title,
description, and tags that you can then
um edit, you can modify, or you could
add to, but it helps you get going with
a really good framework for your title,
description, and tags. It's very very
important and I don't want you to skip
out on this because it's a super
important step so that then Etsy can
read your listing and then be able to
pair it with all the people that are
looking for what you are selling. This
last one is go blow you away. What if I
told you you have a top performing title
on Etsy that's getting a lot of
traction, a lot of sales. Guess what we
tell our students to do? Reuse it. You
can use it again. use that same title
and make a new listing with a different
image or a different variation. But once
you find a title that is working, keep
working that title because it's going to
keep getting you ranked over and over
again. This is part of the beauty of
Etsy where you don't have to overwork
after you see what is working. Is that
not crazy? Here's the deal, my friend.
You have two options to go from here.
Number one, you need to go watch my free
master class. It's an incredible class
that's going to teach you everything
about running a infinite inventory and
automated Etsy shop like never before. I
break down my system and framework and
all of my philosophy in that workshop.
Or you're like, Tanner, I love
everything you've taught in today's
video. I want to learn more about
Passive Earner Society. It's my proven
program teaching people how to build
amazing Etsy shops. Whether you want to
sell physical, digital, or print on
demand, we have a route for you. and do
you want to get your application in? We
don't work with everyone. You have to
book a call with my team. So, I'll leave
that application link down below as
well. Some of you need to watch my free
training to make sure that you're
picking up what I'm putting down. And
some of you already know me and already
love what we do and you're like, Tanner,
you've leveled up. I want to level up
with you. Well, my friends, you've got
to get inside Passive Earner Society.
We'd love to share with you what it's
like to work with us and we have
different tiers just for you. So, be
sure to get your application in, check
out my free training. These are all
amazing resources, and I'm so excited
for you to continue learning about Etsy.
So, be sure to hit subscribe, leave me a
comment with any Etsy questions. Who
knows, I may feature it in my next
video. So, until then, I'll see you
later. Bye, guys.