I’ve Been Waiting to Share This With You…

Hi everyone, welcome to my YouTube channel. If it is your first time, hi, I'm Hung Van Goh. I'm a makeup artist and I've been lucky enough to do this for over 20 years now. And honestly, I still love it as much as I did on day one. Today feels really special because I get to share something that's been in my heart for a long time. My own beauty brand, Hung Van Goh Beauty. You can see that I get emotional when talking about this already. I create it with the same product I keep in my kit on set, but I wanted them to be easy enough for anyone to use at home, whether you are a totally beginner or you've been doing makeup Every formula has a little piece of my journey in it. From the blackest eyeliner I could dream of to what I believe is a perfect red lipstick. So you can get the professional artistry level result every single time. This brand is more than just makeup for me. It's my story as an artist, a and an immigrant. And seeing it come to life, honestly, it's a dream come true. So let me show you what I've been working on for you. All my packaging comes with this red color. I think if you see me in real life, you know that I love red color. I wear a lot of red sneakers, red pants, red shirt, red hat. I know on YouTube I always wear black, but in real life, I love the color. And this is a very special red color for me. It's a long story behind that, but this is going to make the YouTube too long. So I will not share for that part. For me, the packaging is all about portable. So you feel really light on the hand and the packaging is, you can feel this soft touch is very beautiful and it doesn't get dirty. So if anything gets in there, you use the finger or your tissue, you rub it, it disappears. Because for me, a lot of time when packaging got scratched or got dirty and it looked very un-dignitary and I never liked it. So that's something I said to myself when I launched a brand, that's something I always keep in mind that the packaging always look easy to clean. And this is why we use this material. This is the logo. That's my name in there. For the blush, we call that very beautiful velvet blush. Think this as a creamy velvet in a powder form. It melts right into your skin for soft, light reflecting matte finish. Shape and smooth in your skin while giving that blur soft focus effect. This formula hug your skin like a second layer. So no mess, no fading. It's a beautiful color all day and it's very pigmented. And the shade I pick is very flattering for every skin tone. This is the lightest shade in our brand and we shot that on even a deeper skin, you can still use this color. There are six gorgeous shades and the shade is all the name that nod to my immigrant journey. So the first one is second language. So you know by now it's English. It's my second language. This is for me is the most flattering pink, soft pink blush on every skin tone. Like any skin tone, you can wear this color even on deeper skin. It gives you that just soft, it's beautiful color. I think that you have to touch in real life to understand the formula. So it's just really beautiful. Basically I did what I did more six shades. So I do more three cool tones and three warm tones. So this is soft pink and the second color is single mother is I brought up by my mom who is a single mother with six children. I named that to my mom. This is a color, it's a little more deeper pink and it is have a slightly little bit coral pink and it's also suitable for every skin tone. Like I say, all the shades, any skin tone, you can use it. If you have pale skin, you just use a little bit at a time, then you still can wear the color. For me, if you watch my YouTube channel before, I always recommend people to dab, dab, dab the product and apply. You don't go swirl like this. So it doesn't matter what formula you use, it's gonna get dusty everywhere. Third color is full circle. And this one here more a deeper pink. This is great on any skin tone. Like I said, on paler skin tone, a little more vibrant. You can use this great on olive skin, deeper skin. So it's just really beautiful. Now into all the warm blush. This shade is one of my absolute favorite. It's called born from beauty. I was born to in the beauty world, I guess. Like I said, we use on every skin color. You can use on pale skin, medium, deep, all different skin tone. Like I said, all the blush you, I don't have to repeat saying that, but you can use on all skin color. This shade is possibility. It's a medium, closer to deep, warm, like a coral, peachy. I mean, it's hard to explain the color, but just really beautiful color. The last shade is legacy. I mentioned in the past about, you know, the reason I want to have YouTube channel, the reason I'm doing this. I mean, you know, I always want to leave a legacy behind. That's why I thought the words is so beautiful. And that's why we named one of the blush as well. And this color is just beautiful in every skin color. It's so gorgeous on deeper skin. We only have one sample set when I filmed this video. So they're not as perfect when it's, you know, we put a finger in there, but I think the color is absolutely gorgeous. The next product I would like to share with you are our long wear eyeliners. These are all matte finish, except for one shade, have a little shimmer. They are intensely pigmented. They are over 40% pigment packing and it feels like a gel, but in a pencil, they glide on smooth and it's no tucking at all. These are vegan candelilla wax, and they are flexible polymers. They lock in there. So it stays all day for you. The shades are made to work perfectly with our eyeshadow palettes that I'm going to show after. Includes ultra intense black for that bold, defined look. These are really black. They also come in with the building sharpener. If you want sharp, you can use that to make it really sharp edges. There are 10 shades all together. If you purchase on hungvangobeauty.com and there are eight shades will be available at Sephora and sephora.com. And the names, they come from my own eyeliner tips that I share on my YouTube. So basically we watched my video and you know, a lot of time I talk about eyeliner and then we thought, Oh, some of those are cute words. So that's why we use to name our eyeliner. The first one is the blackest black you can imagine. I mean, I don't want to claim that it is the blackest black in the market, but I'm pretty sure that it is because I compare and it is the blackest black that you can find. The name is called along the lash line. So, you know, usually I'm going to say you can use that to have along the lash line. When I create a blackest black eyeliner, I want to create a black liner that can look black on the pale skin. And then if you use on a very deep skin, you still look black. You know, a lot of time when you use a black eyeliner and you put on a deeper skin and it look kind of grayish black, it doesn't look black or it look like some liner that would look like they have that greenish tint in there as well. But my goal is to make one black eyeliner look black on every single skin color. And I think we very successful achieve it. And the second shade is called soften the edge. So they are more a deeper brown. This brown color is very flattering brown liner that you can wear on all skin color. The third shade is called tie it together. This is one of my absolute favorite. They are more a warm brown. They have that reddish tint. I don't want to call reddish tint, but it's really warm. I mean, it's just really gorgeous. If someone who loves that warm brown, sexy, smoky eye, this is a perfect eyeliner for you. And the next one is called use your own judgment. You know, when I do YouTube, I'm always saying you can use your own judgment. You a little, a little more is up to you. That's the name we shave for this. This more a medium brown liner. It's like a little mix between brown taupey shade. So it's have a little shimmer in there. It's just really gorgeous shades. The next shade is called keep it effortless. This is more a taupey shade, not too dark. This is fantastic for someone who have pale to medium skin tone. You know, a lot of time, like the shade can be too dark for you and you use the brown shade. So this is a great shade because they just, it's just really beautiful. That taupey shade that you're looking for, for pale skin. They just really gorgeous on the deeper skin. I would recommend this is waterline. If you don't want the eye to look too heavy, this would be a great shade for you. The next shade is called personal preference. This is a beautiful blue shade. Our shade indicator is slightly off, but all our shades are very deep and very vibrant. This is the color and it's just absolutely gorgeous. And a lot of shades you guys have to try it. I mean, it is so gorgeous and it is hard to explain on camera for me. The next shade is one eye at a time. So this one is more like a teal greenish shade and it's just really beautiful shade as well. The next shade is our purple shade, like a deep purple. I know the shade indicator a little bit more lilac color, but they are more purple shades and it's called up to you. The next shade is just have fun with it. This is an orange coral color. It's just a beautiful color that, you know, someone, you know, a lot of time I come out with these color because I don't want people just wear brown and black and you want to have more choice to play different color. And the last shade is also one of my favorite. They are like a reddish burgundy shade. This shade is called a lot of love. The last two shades is only available at hungvangobeauty.com. I also would like to mention that I didn't mention that we all know that long wear eyeliner is their long wear. They give you about 15-20 seconds to play and then they set. Once they set, they don't budge at all. That's great for people on, you know, who want the eyeliner last all day. So those eyeliner is for you or in people in humid weather and that's a great if you want long lasting. But I'm a makeup artist and you know a lot of time I love to smudge. I love to blend. I love to sketch the shape and long wear liner, they never give us that play time. So I always want to use Kohl pencil to do that because Kohl pencil, they give you play time. You can play as long as you want to create a shape and that's why I also come out with three soft velvet Kohl eyeliner. These are for people who love to draw, to paint and any way you want for makeup artists and these are the three shades that I came out with and they are creamy matte pencil that deliver instant color. They pack with skincare ingredients like squalane, vitamin E and coconut oil that give you and help you to create that soft comfy and never drying. They glide on and blend easily before setting. They are perfect for smoky eye look. The three shades I do is like the three timeless shades. The first shade is Fashion Black and they are really black Kohl liner. I would love to claim it's the blackest black Kohl liner in the market and they're just really beautiful. I mean they are just gorgeous and the second shade is a brown liner. This one I purposely do is more like a lighter brown liner. It's more a lighter warm brown liner because I find that you know it's really hard for people who have really pale skin. Like for example when I do makeup on Julianne Moore or Julia Garner, they have super pale skin and I could not find a brown liner that look soft on them because a lot of time if you put the brown liner on it still look pretty dark on them. So I purposely have this shade. It's just beautiful lighter brown and it just have that hint of warmth in there and just really gorgeous. I have deeper skin so you won't see the same but the shade something like this but on pale skin it's just absolutely gorgeous and you have to try it to know what I mean. I also have a taupe color so this is more like a cool taupe shade. It's just really beautiful. Also these two shades I do recommend for paler skin and it because it's more softer, a softer taupe shade and on deeper skin you can but it gives you a more soft wash. It doesn't give you much color but this color is just really gorgeous on more paler skin and right now we have three shades but hopefully if people love this formula I would add more shade because for me I really love it. I know people love the long wear last all day but I'm a makeup artist and I love this pencil because you have so much possibilities to create a look with this and that's why I start with three shades only but just it's really beautiful formula. The next product I would like to share is our creamy matte lipstick. I mean you have to feel the texture. It's really hard to explain. The formula is just incredible. They are one swipe is all you need for rich modern matte color with a cloud-like finish. Basically for me I love matte lipstick but you know a lot of time matte lipstick throughout the day they kept peeling, they kept drying out your lips so I want to create a creamy matte but lean more taupe one matte finish so they photograph more matte finish but they have to feel still very comfortable. The flexible polymers keep them weightless but long wearing and we have hyaluronic acid, vitamin e and natural emollient to keep the lip really hydrated and you never feel chalky at all like you know a lot of times matte lipstick kept peeling chalky which I never like it. The shades are great to flatter all skin tone like you know from red to neutral tone so I create for the launch is 18 different shades available on hungvangelbeauty.com but they will be available at Sephora for 14 shades and the names it tell my life and career story. The first shade is called 88. This is the lightest shade in the collection. We call it 88 because that's the year we escaped Vietnam to get to Thailand a refugee camp and they are the new shades so this is for me is like I say for all skin tones but I would recommend this for someone who have paler skin. Second shade is called nothing to lose so basically we escaped Vietnam we have nothing to lose we was young we didn't know much at all so that's why I named the name at nothing to lose. The third shade we call wildest dreams you know like we have wildest dreams we escaped Vietnam to have better life this is a beautiful nude shade I purposely did this for medium to deeper skin color but you can use anyone can use color like I say I purposely designed this color that any skin color can wear them it's not just like for pale for for light so I think I'm gonna stop say for what skin color but I think like anyone can try this color because you know some people love like a deeper nude so I cannot say okay you pale skin you cannot wear this but this is more like a deeper nude shade that's just really gorgeous. I have these two shades it's more like a peachy nude tone the first one is nothing impossible I mean the name says for itself you know already this is still in the nude family but it's more a peachy nude the next shade is panathenicum panathenicum spelled at p-h-a-n-a-t-n-i-k-h-o-m it is the refugee camp that my family and I lived when we first escaped Vietnam and it's in Thailand I love to honor that that's why I named the shade of lipstick the camp is not around anymore but it was in Thailand and the next shade is one of my just absolute favorite shades it's called on the runway this one here you can only get at hungvangobeauty.com they're not available at Sephora the color you can see that it's hard to explain this like an orangey peach I mean it's just very vibrant color I use this on on a little beauty store that coming out September they're just absolutely gorgeous and it's just you gotta try this one I think if you're a makeup lover or makeup artist you will love this shade the next shade is called ke suyen spelled it's at k-e and then x-u-y-e-n ke suyen is a little small town in Vietnam where I was born that was the name come from this is beautiful pink lipstick that's suitable for everyone the next shade is called wild rose this to me they more a little more a warmer pink color absolutely gorgeous one of my favorite shades and this one is first cover and it's just really a deeper pink it's it's just really gorgeous and they all have very pink color it's just really beautiful and the next one is called ma me ma me is m-a-m-e in Vietnamese it means mother so it means m-a is ma is mother or m-e some people call that as mother as well and this is absolutely gorgeous pink color I mean they are in the warmer pink as well but just they're really flattering on everyone one of my most favorite favorites from the whole range we think this color can everyone gonna absolutely love it is limitless sky this is more like a very pink color and they are so gorgeous for someone who want to wear pink don't want to wear red but want to try red you want that kind between it's just the most flattering color on everyone if you ask me from the range what would be my top five favorite that would be on one my top five I mean I cannot pick a favorite but if you want to pick just five this is one of them a very bright and deep pink color this one you can only get at hungvanglebeauty.com they're not available Sephora and this one called big break and they're just absolutely vibrant that fuchsia pink it's just really gorgeous because I filmed this one a little early so one shade we don't have them yet in the final production but this shade right here it's more a berry shade and it's just absolutely gorgeous and it's called call my agent the next shade is more a deeper berry color and they are called award winner this for me is more like a modern blue red for someone if you want a love a deep blue red this would be a gorgeous shade for you if someone want to ask like a lot of these lipsticks I've been creating for the past few years already so some of them that been on a lot of my client already and a lot of you will wonder you know which one is which one a lot of time I couldn't answer it and I know a lot of comments on my Instagram say what shade was that but I couldn't comment on it because the lipstick is not out yet or the talent have a contract or something like that I couldn't say it but this one here New York red so that is my version of the modern blue red I use on one of the actress in Cannes film festival for one of her movie premiere it's a really beautiful like a deep blue red color and you have to look my Instagram I mean just absolutely gorgeous beautiful color and this one here I would like to call this as my signature red we based on the packaging but this color I mean I create this red since 2021 I have used on many of my clients already you have seen it before on many many of them and I couldn't answer because it's not existent so a lot of people thought it was like they repeated asking me and I was like I couldn't answer it just because it's not existent so I didn't want to say anything but the good thing this called Van Gogh red is my last name this shade is look great on everyone for the campaign we shot on six different models six skin tones we use on every single one of them on this red color and they are great on everyone this is more for my modern version of a orangey red it's hard to say just orangey red because they have a little little bit blue in there as well so that's why it make it so flattering but it is very bold and very vibrant so if you're not that person this might not be the one for you but it is absolutely gorgeous if you look through my Instagram you know who wearing this already because I put on so many of them because and it looks different on everyone but that is Van Gogh red and this is for me it's like the signature red of the brand and it's just absolutely gorgeous all the shade that we do we hand mix ourselves because it is impossible to create an original shade that not existent out there but we try we hand mix them and we go to the lab many times I mean I went back to the lab seven times with my team and these are the shades we come up with but this shade I was very proud of that so I really want everyone to try this one because it looks different on every skin tone whatever undertone your lip is look different as well it looks just absolutely gorgeous and then I also have another gorgeous classic red carpet red this is like an orangey red if you don't want too vibrant but you want orangey red this is a beautiful red and they are absolutely gorgeous I mean this is for a red carpet moment this is a perfect one for you this shade as well only available at hungvangobeauty.com it's not a sub 4 and the last shade called 403 red 403 is the area code of Calgary in Canada I brought up there so that's why I use the word 403. 403 red this is more for is a beautiful brick red this is absolutely gorgeous I use this shade on Scarlett Johansson in London for a press her movie Jurassic World and she looked absolutely gorgeous on this but if you look at my post it's like there are hundreds of comments was like what is that red and I could not answer it because it was a few months ago and people got really mad at me I couldn't answer because I was like the brand not coming out and the lipstick not coming out and literally like if you look at the one she wear the black I mean she looked absolutely gorgeous and everyone asked me and I couldn't answer well that is the red they are coming out now but this shade only available at hungvangobeauty.com and they're not available at Sephora so there are 14 shades gonna be at Sephora but my brand website hungvangobeauty.com there will be 18 shades so those are all the lipsticks range the next product I would like to share is accentuating long wear lip liner we have come out with nine different shades they are absolutely amazing I mean all the product we come out with I think they're all amazing these are smooth glide for clean precise line with no mess and they come with the sharpener on the back here so you can use that as well the flexible polymers they lock in pigments so that it moves naturally with your lips all day I have nine shades design and they work perfectly with our creamy matte lipstick we have 18 shades of creamy matte lipstick and I mentioned about the building sharpener already so you can use that to sharpen then the edge and the name capture is how I think about lip lining so our shade indicator is a little off it's just because it's really hard to print on the plastic here so it's a little off we have nine different shades the two shades is basically uh it's for van gogh red and new york red and they imagine exactly the two shades of the lipstick was I would say the orange lipstick and the blue red lipstick that I mentioned earlier I think I'm gonna you do like use on my youtube video so you see the shades more slowly do more but the other seven shades for me I I would like to call them more like um saltier sexy shades I'm not trying to create the shade to match to the lipstick except for the van gogh red new york red but these seven shades here you can use any of these lip liners to with any of the lipstick because nowadays like most people like well you know the little deeper on the lip liner and then the lighter lipstick or they can do like a dark lipstick but then they do a nude lip liner to you know to keep the lipstick in place so depend on the person so the shape I create is they are very flattering you know my client call this more sexy sultry shades instead like your typical like the shade and the name are follow the natural shape perfect the edge creating the shape as much as you like follow exactly fill it in and above the line the name will give you an idea already you know like follow the natural shape that is the lightest nude lip liner we have and it could go from there I love all them so it's really hard for me to pick favorite but for me like now I you know you saw me I used to smudge the edges and use the lip liner so I usually I use two different color a little lighter just you you know contour and smudge them and then I use deeper shade a little bit just create like a shape a little more but these are fantastic for you to try them I'm really proud of all of them yeah products I would like to share with you is I'm so proud of this myself and my team worked together for a long time for this and they are the eyeshadow palette the packaging right here you can see that it's really beautiful very chic I'm just really proud of this because we call them color story eyeshadow palette each of the palette we built around a color story so for example if you go to Sephora and you see someone who have like an all neutral shades and all of a sudden there's a blue and then the pink and somewhere there and and the customer I mean I have to when I build this I have to think as a customer as well you can't just go in there and you look at them and you say how am I going to use that I was like you know customer is really confusing when they look at these because distract they wouldn't know what to do with that so that's why I want to create this eyeshadow palette they built around a color story and the shades and finishes are curated to work together it's easy and anyone can do it for any everyday look or you know you can do for a dramatic look I don't want to have just one matte finish I don't want to have just satin I want to have four different finishes to play with I'm going to talk first before I show you each of the palette and the first is your matte finish they are soft pigmented they're so easy to blend and they are so comfy to wear they're just really beautiful matte finish the satin finish is they're so smooth color and you have that shimmering but no glitter at all it's just amazing we have the metallic finish as well these are high shine pearls and they give you that gorgeous glow and they're just ravishing and the last finish is the 3D creamy matte so this is one of my favorite they're very innovative they go on like a cream but they set like a powder no fall out I wouldn't call it cream because it's not wet like that but you feel that kind of like I don't want to use a velvety again but you have that amazing texture it's hard to explain they're fantastic for all shades but for me I love them on the deeper shades and because you can use them as eyeliner as well like I said you can use your finger and there's no fall out the great thing about all our formulas like the mattes we have canoe bug wax and it gives you that smooth like crease free finish all our eyeshadow you can use with your finger or brush they work beautifully 3D matte and the metallic I would recommend you if you want a really high impact color use your finger and if you want more like a softer then you can use with a brush so we come up with eight eyeshadow palette for the launch we have many more but these are the eight that come out the launch I mean I keep touching the palettes because I love them and the first one is a wonderful warm sorry this one because we shoot already so the the finger and everything in there and this is for anyone who loves a warm tone palette this is just fantastic for you we have four different textures in here and in the screen I'm going to show you some of the swatch of the product so you can see exactly each of them the second palette is I call them new neutral so you see that this is beautiful neutral shades all different range the third palette is composed cool so this is all your cool tone palettes from light to dark the next one is passionate purple you can see that the beautiful purple undertone and again four different texture next is rebellious red and pink palette and this is all the red and pink undertone the red is red but it's kind of like not vibrant enough that you wear without feeling so intimidated you know I mean like the shade is just really gorgeous the next shade is outstanding orange and this is just our orange shade the warm orange shade palettes beautiful next one is brilliant blue this is one of my absolute favorite palette we create and it's just beautiful different texture different shades for you and next one is generous green and yellow so these are just beautiful green and yellow undertone shades these are gorgeous you see that the way I put everything together in the color family so even the most bold color like blue you still want to look at them you still want to play with them you don't feel so intimidated look at them the whole point is that you want to attract to the palette want to play with the color it's not intimidating at all the last product in the brand is soft blurring bronzer they are so gorgeous they are lightweight powder that warm and smooth your skin naturally I'm really proud of this formula as well the micro pigments give you that soft cloud matte dimension and the light scattering micro fear add a building filter effect is really beautiful there are six shades to enhance all skin tone today I only have four shades just because two of them on the shipment they got here a little late and I need to film this video so I don't have them yet but I have four shades here each of the name is I named after a value I truly admire and right now I have four different shades I just showed to you but we have six different shades so from very light to dark so the shades are positivity straightforward hard-working resilient discipline and loyalty I don't have all of them here but I mean the shade we have here is positivity this is the lightest shade in the brand and the second shade is straightforward the third shade is hard-working like me I'm just kidding I am hard-working and we don't have resilient and discipline the two shades we're not here and the last shade we have a loyalty this shade I create for people who have deeper skin color they look a little light on the pants but just so you know when you apply them they are a little deeper for sure and just keep that in mind but we have all the two shades that not here that's the range of our launch we come out with a but we've been working this for many years and my team and I really proud with everything that we created and that's why we're so excited to have them all coming out of course there's many launch coming up after but I really hope you give Hang Van Go beauty a try and give us a lot of support thank you so much