How I Made $10 Million from The Diary of a CEO

How I Made $10 Million from The Diary of a CEO

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Pioneer Place
25 Video Views·Aug 31, 2025

Don’t tell Steven this, but I would’ve paid $6,000,000 to appear on The Diary of a CEO just once.

Luckily, I didn’t have to. In fact, I've been invited to appear on the show a record six times - more than any other guest.

In this video, I'll show:
• behind-the-scenes of how the second biggest podcast in the world actually works
• what it's like to be in the room with Steven Bartlett
• exactly how I made $10 million from appearing on the show
• the 3 steps you can take to appear on a top podcast

00:00 - Intro
00:30 - How I Got Invited
01:44 - How It Made Me $10 Million
02:25 - 1. The Pitch
05:40 - 2. The Product Ecosystem
10:07 - 3. The Podcast Pyramid
16:54 - How I Got Invited Back 6 Times