I Built a FAKE Luxury Brand With $100 In 7 Days

Can we build a luxury brand from scratch with just $100… in only 7 days?
After seeing what high-end factories really charge to produce luxury goods, we set out on a wild challenge: create a premium brand that looks and feels luxury — without spending luxury money.

We teamed up with Mayyar, a breakout designer from the Middle East who’s been featured by Complex, and asked him to do the impossible: design an entire collection on a low budget.

From mood boards and mockups to embroidery in a spare bedroom, this journey was insane. We sampled an entire collection, used AI to elevate our brand storytelling, and even pulled up to a legit luxury resale store in Las Vegas for a brutally honest review.

And the best part? We didn't need a warehouse or big investment.

But did our low budget collection command luxury prices? You’ll have to watch to find out.

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