From $0 to Nearly $2 BILLION - From Her Home Kitchen To Pepsi Acquisition

From $0 to Nearly $2 BILLION - From Her Home Kitchen To Pepsi Acquisition

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Startup Sphere
17 Video Views·Jul 10, 2025

What You’ll Learn in This Episode
In this episode, Allison Ellsworth, founder of Poppi, shares how she turned a home-brewed apple cider vinegar soda into one of the fastest-growing beverage brands in America - with a $1.95B acquisition from PepsiCo.

She reveals:
✅ How she launched Poppi from her kitchen with just $15,000
✅ What it really took to go from farmers markets to Shark Tank
✅ The rebrand strategy that helped them grow to $3.5M in just 6 months
✅ How one viral TikTok hit 100M+ views and changed everything
✅ The wild story of landing a Super Bowl ad 4 days before airtime
✅ Why she believes taste, storytelling & grit always win

If you want to build a breakout brand, disrupt a crowded category, or harness the power of community & content - this is an absolute masterclass in modern brand-building.