From $0 to Nearly $2 BILLION - From Her Home Kitchen To Pepsi Acquisition

From $0 to Nearly $2 BILLION - From Her Home Kitchen To Pepsi Acquisition

Startup Sphere
Startup Sphere
17 Video Views·Jul 10, 2025

What You’ll Learn in This Episode
In this episode, Allison Ellsworth, founder of Poppi, shares how she turned a home-brewed apple cider vinegar soda into one of the fastest-growing beverage brands in America - with a $1.95B acquisition from PepsiCo.

She reveals:
✅ How she launched Poppi from her kitchen with just $15,000
✅ What it really took to go from farmers markets to Shark Tank
✅ The rebrand strategy that helped them grow to $3.5M in just 6 months
✅ How one viral TikTok hit 100M+ views and changed everything
✅ The wild story of landing a Super Bowl ad 4 days before airtime
✅ Why she believes taste, storytelling & grit always win

If you want to build a breakout brand, disrupt a crowded category, or harness the power of community & content - this is an absolute masterclass in modern brand-building.