Join Rose-Marie Swift, founder of RMS Beauty and Master Makeup Artist for over 40 years, along with YouTuber Gabriela Soares (aka @GlamGirlGabi), for a masterclass that just might change the way you think about makeup forever.
What You’ll Learn: The biggest makeup mistakes women 40+ make How to create a glowy, fresh look without heavy foundation Rose-Marie’s honest take on makeup trends, techniques, and what actually works Why simplicity might be the most powerful beauty tool you have
Get To Know RMS Beauty - rmsbeauty.com/pages/about-us Follow along on Instagram to discover more tips & tricks - instagram.com/rmsbeauty
Go Nude Lip Pencil in Nighttime Nude & Pavla Red - rmsbeauty.com/products/go-nude-lip-pencil
Legendary Serum Lipstick in Eve & Ruby Moon - rmsbeauty.com/products/legendary-serum-lipstick
Not sure what shade or product to choose? Take our quizzes to get personalized recommendations in seconds. Subscribe to your results and you'll get 20% off, and never worry about running out again. ___________________________________________________________________________ In our quest to create groundbreaking clean beauty with skin-loving ingredients and undeniable expertise, our standards are high—and have been since we launched in 2009. A pioneer of the clean beauty movement, Rose-Marie Swift is the founder and the spirit of the brand. A master makeup artist for over 30 years, her lightbulb moment was realizing that cosmetics could be made with better, safer ingredients while simultaneously making women more beautiful. Bold, authentic, and unwavering in her quest for innovative clean ingredients that perform, she launched RMS in 2009 to clean up the industry and set a higher standard for beauty. #rmsbeauty#cleanbeauty#IYKYKrms
Skin-Loving Ingredients Our products are formulated using raw, food grade, certified organic, wildcrafted and naturally derived ingredients. We are also in constant pursuit of new technologies to up the clean beauty ante and provide even greater efficacy and innovation, and they must always meet our rigorous safety standards and testing. Have questions? Get FREE beauty tips and makeup consultations from our in-house experts. https://bit.ly/3QYK7J
Are you here?
Start laughing.
We are doing something so different today, you guys.
I flew all the way down to Savannah, Georgia to meet with Rosemarie Swift, celebrity makeup
artist and founder of the very beloved beauty brand, RMS Beauty.
Thank you so much for being here.
I'm so excited to have you.
Well, just so you know, I'm Glam Girl Rosemarie.
I'm going to be giving you guys a masterclass in makeup.
You know, we're just going to go where we're going to go.
Little bit of this, little bit of that, too much of that, remove it, take it off, try
something else.
We're going to do a whole bunch of things.
We hope you learn.
We hope you enjoy it.
Are you ready?
I'm ready.
Let's go.
This is our Super Serum Hydrating Mist.
I love to start this on the skin first in the morning because, and in the evening, but
particularly in the morning because it's loaded.
If you'll see on the bottom, it's mineralized seawater.
We are devoid of minerals.
We need minerals in our system.
And so I thought, how can I do that, you know, being a makeup brand?
So I put it into the actual oil.
Got the Adaptogenic Herbal Blend in there.
Helps balance and tone the skin.
You guys have heard me say it 10 million times, so let's get down to makeup.
All right, so I'm going to just do a little spray here and see how fine that mist is.
And I'm telling you, it is luxurious to have on that skin and that water is going to nicely
absorb into the skin.
I like to pat it in just so we can work a little faster here.
Boom, boom, boom, boom, boom.
It's so lightweight.
Oh, yeah, it's totally lightweight and such good ingredients.
And I'm going to put on my Kakadu Beauty Oil.
And again, my products are concentrated, you guys, so don't fill your whole palm and blob
it all on your skin because it's going to look like a greasy beast.
You want to use just a few drops, like literally.
I'm going to use probably just two drops of oil.
Now, Gabby's skin is a little on the oily side, so we are going to add oil on it anyway.
Ooh, everybody's freaking out right now because I said that.
I can just imagine.
But what's happening, if it's the right oils, it actually helps to balance the oil production
in the skin.
And I'm telling you, mark my word, try it out yourself.
You're going to have no problem and you'll find that your skin will get less and less
oily.
The best ingredients, we got Bodhi Tea Oil in here from the Amazon jungle.
We got jojoba oil, closest to human skin.
We've got the Kakadu, highest levels of natural vitamin C.
And you know, it's just, the list goes on, including adaptogenic herbal blend, ashwagandha,
turmeric, sarsaparilla, marigold, horsetail, olive leaf, licorice.
There's nine all together.
I forget the other couple.
That's impressive you know all that.
Well, after all these years, you know, it just kind of sticks in your memory.
All right, so that is done.
Now we're just going to let that sit for a second.
We're going to curl the lashes first, okay?
And I am going to take, little plug for Mac here, I have to admit, this is my favorite
eyelash curler and I am going to, okay, for one thing, let's just come into reality check
here.
I remember when I wasn't watching the models, they would get in there to do their eyelashes
and I would see them going like this.
Look at that.
What happens, the side ones will go down and then curl up in, not even curl, it goes up
in a straight L shape, so it looks like a step.
This has to be placed on the eye exactly even, like straight across.
I don't have a mirror here, so I hope I'm hitting it right.
So it has to be straight across.
Now I also like to open it full up, get every lash in there and push the top part right
up against the eyelid.
That's right.
Right up against that eyelid then press, open it up a little bit more, press again, open
up a little bit more and let a little bit more eyelash out so that you're getting a
beautiful curl.
I cannot bear to look at lashes, mostly in a cosmetic campaign, that are coming out of
the eyelid and are going like that, like a step.
Not good.
Look down, honey.
And I want you to look straight down.
Good girl.
You're easy to do here.
Sometimes a person has a bone, a brow bone that's really strong, so it's a little bit
hard sometimes because you're hitting that brow bone.
Sometimes you can get a smaller one of width here and it'll get in there a little bit better.
You alright, honey?
Oh yeah.
You tell me if I'm like killing you.
No, no.
I'm good.
When you're a makeup artist, I'm telling you.
I remember when I first started working, I was like, I was working with a super famous
girl and I was like, oh my God, I'm so nervous and I'm literally doing makeup like that.
I was too close to get near her.
Now I'm like this.
I'm like right in there, right in the person's face and you don't associate that as a living
being there.
You're like looking at those eyelashes.
They got to be perfect.
So you're not paying attention at all and you see how I'm lifting this brow right up
so I can get right at the root of these lashes to make them go straight up.
Oh, speaking of straight up, our straight up mascara.
Now I love this mascara because of the wand.
I love this mascara because of the ingredients and what it does, it grabs onto the lash and
makes them stay up.
I used to videotape some mascaras and I would see my lashes literally go all the way down
and this will keep them up.
A little trick of mine, I like to go right at the root.
See I'm just jabbing it right into the root there and why the root?
Because most people are just putting it on the top on the ends to make it look longer.
It's just going to fall because it puts too much weight on the end of the lashes.
So I go right in where that root is and I drench it because the thicker they look at
the bottom, the more beautiful the lashes look.
Go to the other side.
So I like to do it across like this back and forth.
You'll see a lot of makeup artists doing it that way.
It's kind of a fast way of getting the makeup or the mascara on.
I'm going to do something with this and my mascara that I can guarantee you can't do
with yours.
Anyway, what I'm trying to say is you can go in and you can curl now.
It's not going to stick together where you have to pull it apart with a pin.
I remember some mascaras that really hold those lashes up for sure, but if you try to
curl them again, you have to pull it apart with a pin or something really pointed to
get in there.
Okay, watch this.
This is a weird position for me, you guys, so bear with me.
Let's see.
Okay, now I'm going to take a little spoolie, just give it a little brush and look at that.
No flaking.
If you notice, there's no flaking.
There's no fallout, just beautiful lashes.
Look at that.
And that way you're getting a nice little added pizazz to the lashes.
So cool that you can manipulate the mascara.
I've never seen a mascara you can do that with.
We try to think of everything, like when I analyze mascaras, I'm actually quite cruel
because I have challenged eyelashes.
They go down, so I have to curl them up and we literally were videotaping my lashes just
in two seconds going all the way down and sending it to the labs.
Oh, this is how your mascara works.
Yeah, right.
We finally created one that's doing what we want it to do and you can keep building as
we're working.
It's not a problem going back in and doing it some more.
This is the benefit of RMS Beauty, you guys, like this is a woman who's worked in the industry,
the top of the fashion industry, doing major publications, working with major designers.
You have skill that's far beyond an average person.
So you're creating these products based on all of the issues that you've seen and the
level of skill that you have working in the industry for so long.
That's remarkable.
These aren't like other products because you've developed each one.
Well, you know what's interesting, what you just said is I'm also 70 years old now, so
I've been working in the industry for a long time.
So first we use film, right?
Everybody was shooting film.
Film can be very forgiving.
You know, you'd look at your little picture that was on the card there and you'd have
your little loop and you'd look at the picture.
Everything always looked really good because it's forgiving.
And then one day I went to a job and oh my God, it was all digital.
So a model got ready, sent her out there, and then I went to look at the monitor because
oh my God, they could blow it up.
I wanted to see what it looked like.
I looked at it and I almost wanted to cry, I'm just thinking, oh my God, am I ever a
bad makeup artist?
Because I could see all the makeup floating around on top of her skin.
I could see things stuck together.
I could see powder on little hairs.
And I thought, oh my God, look at how this makeup looks on the skin.
And I realized it's the synergy.
It's like life force energy.
So when you're putting a dead synthetic cosmetic ingredient on your face, it can't make love
to the skin.
It's not reacting properly.
It's sitting on top.
And to see that exposed so big, I could see everything that was wrong with cosmetics.
I was a raw foodist for a while, so I got to know a lot about oils, mostly what they
do to oils in the industry.
And I wanted to use oils that were super pure, so when you're putting it on your skin, like
my skincare and everything, I wanted it to be really, really healthy for the girls.
And so the concept was skincare meets color.
And I started my brand and I would get those girls on the monitor, blow their faces up
this big to see exactly what my products were doing on the skin.
They weren't floating.
They weren't sitting.
They wouldn't have a mark if your finger touched it or if water hit it.
You didn't fall apart where you had to do the makeup all over again.
Plus I was a lazy makeup artist.
I wanted products that I could put on and we're going to do a really beautiful skin
in that laziness.
And I didn't want to retouch the foundation every time, these water-based foundations
that if it got a mark on it, you'd have to redo the whole foundation.
I like to be able to, things are malleable and just look beautiful on the skin and healthy.
So that's my story.
A little long-winded there, but I think that's a good story to tell.
All right.
Okay.
Let's keep moving.
I have decided that I would like to do glowy skin.
That is my thing.
I love glowy skin.
I think you look younger and mostly when you're a mature woman and the skin starts to age
a little bit, it gets drier.
I want to put back that look of moisture.
It's so much nicer.
And I also want to use the new Super Naturals, just so you know.
We won for best glowing SPF for the face.
A year and a half ago, I think, from New Beauty Magazine.
Just a little brag there.
You know what I mean?
So I'm actually, if you're wondering what I'm doing, these are called the auras because
they give a beautiful aura around the skin.
There's a slight little glow.
It's really beautiful.
One is the light, the medium, and then the rich is the deepest one.
And I'm going to combine the light and the medium because I want to just get this perfect
color.
It's an SPF of 50, no, 30, I'm sorry.
And I want you to see what this does to the skin.
Now you want to rub it in.
You see this beautiful glow.
Now it's going to absorb, it's going to look a little too glowy at first.
But wait until it absorbs into the skin.
Now remember, the oil you had on there before has already sunk into her skin.
Her skin was hungry and was like, oh my God, I'm liking this oil.
Now your skin's going to like this oil even more because it's giving that added little
glow.
And I'm giving her a little bit of color just to have that little bit of warmth.
And then I'm going to take a little bit of this and add it onto her chest just slightly.
Give a little bit of glow down here just so we've got a little bit of matchy-matchy here.
So I have definitely warmed her skin up a bit, but don't let that freak you out because
I'm taking a shortcut to a lot of the paint-by-number makeup applications that you see on Instagram.
So I've given her a little bit of depth and color here.
But look at how beautiful that looks.
Next, I'm going to add in, well, probably one of my well-known products is my Uncover-Up.
It's been called the Meryl Streep of concealers.
Now a lot of people don't like to put a lot of makeup on their skin.
So as you can see now, there's not very much at all.
33.5.
The .5s of my product have a little hint of peach.
And what the peach does, it lessens the blue hue under the skin.
So we're going to do a very light foundation now.
And then I'm going to build up to show you how nice this can look.
Now this is counteracting that little bit of discoloration here.
Now I love this product mostly for mature skin because it has moisture in it.
There's no clay.
There's no talc.
There's no diatomaceous earth.
There's no alcohol.
There's no drying agents.
But what this does is you literally can go in and just add that extra little bit of coverage
that you want.
And if you notice, I'm using it all over her face.
I'm using it for whatever I want.
That is the beauty of this product.
And your skin will never look dry with this.
But you see how beautiful that's looking?
It's just giving a little bit of coverage where there's a little discoloration.
Something I've noticed is that your application style is very tactile.
Use a lot of hands.
Oh yeah.
People are always saying, why don't you use brushes?
I love skin-to-skin application because it's sinistry.
You know, you touch.
You can feel it.
Mostly when you're doing it on yourself, you feel it.
It's so emotional, almost, and you have complete control.
If you really want to know, I can take this and I can use the brush we have.
It's got a little swirl in there, and I did that to mimic the thumbprint for that little
added blendability.
So you take a flat brush like that to do your base, right?
You're going like that.
Do this to the side of your nose and see what happens.
Half your pores are covered.
The other half isn't because it's a flat brush just going across it.
So it's pushing it down.
This, with that swirl, is going in there and you will not see one black pore or one
pore at all, and it's just blended right out.
And not only that, you can do your whole foundation with this brush without a mirror because everything
I do brush-wise is slightly rounded, so you're always blending it out.
So there's never going to be a line anywhere.
This brush is a winner for sure.
When I first came out with these, everybody said, well, what brush do we use?
And I'm like, I'm not going to do a brush until I find one that mimics skin-to-skin
application.
These two, a little marriage in heaven.
That's so cool.
I've never seen a brush like that.
Well, I think things out, you know, and that's again coming from looking at that high-definition
film or video monitor, whatever the hell all that stuff is called.
Anyway, but you can see how beautiful the skin's looking.
So next, I want to do a little bit of powder.
I want to show you two different powder techniques.
I'm using the Herbal Hydrate, and that is a coating that is on top of the powder for
this new Hydro Powder.
And what that does is it gives a non-completely matte drying look to your skin.
It still has a little bit of satin to it.
You can powder, and it's never going to cake up and build up on top of the surface of your
skin, and it's always going to have a little hint of dew to it.
So I'm going to take a little bit of the powder, and I am a puff girl.
Don't laugh.
There's a reason.
When I had my assistants, I would say, go powder, and what would they do?
They would go like this.
And I would watch them, and then we'd go up to the monitor, blow it up, and they were
powdered exactly where I didn't want the powder.
And what was oily was these areas.
So watch this.
That's where you don't want to shine.
This is where you don't want to shine.
Over here is where you don't want to shine.
It has to be natural cotton, not synthetic cotton.
Why is everybody using synthetic cotton?
It has to be natural cotton.
Synthetic doesn't absorb excess oil.
So excess oil is actually going right into this cotton puff.
And look at that.
Can you guys see that?
Now, don't worry.
I'm ready for the comments.
I got backups for all your comments you're making right now.
Believe me.
I know what's going on.
And yes, I'm petting it and pushing it in, and why?
Because if I use a brush and go like this, it's scratching.
It's scratching off the foundation.
It is depositing on the hair.
It's depositing on little pores.
It's depositing on dry skin.
And how do I know this?
Because I've blown it up in photography this big, the face, so I can see it all.
So I use the puff so I can press it in and actually make a beautiful finish.
Okay.
Now, that is the one that has a little hint of satin and a little hint of that dew in there.
And this is called the hydra powder that we have.
That's brand new.
And then I'm going to go to my older one.
And this is a translucent, so you can use it on any skin tone.
And this one is much more drier.
This is going to dry this down.
This is for the person who has a lot of oil.
Like you could go to a photo shoot and be doing a video with a band or a sports person
and put this on, and there is not going to be any shine.
So that completely mattes down.
This will have a little hint of that dew.
Now you're thinking, oh yeah, but there's still stuff under her eyes to cover up.
Well, I'm going to do a little trick.
We do not want to gob on stuff under our eyes because what happens, well, two things happen.
When you're young and you're putting all these drying agents around your eye, you are actually
aging your eyelids over time.
And once that skin gets crepey, you're screwed.
You can't fix it.
Get that into your head.
I'm seriously, nothing can fix the skin once it's gone crepey.
So you want to avoid products that dry out your skin.
If you want it, wear those products for a wedding or for something special that you
have to do where you don't want anything to budge, red carpet, you know.
But I'm telling you for every day, use something that's got moisture in it to preserve your
youthfulness.
Now, for the older women, you're already dry under there and you're adding more drying
agents.
It's got alcohols.
It's got all the talcs and the clays and diatomaceous earth.
You're just drying it out because the more it stays without creasing, that means the
more drying agents are in there.
What little moisture you have under your eye as you age is being sucked up by the powders
and everything.
So what I'm going to do now is I'm going to take my Hydra-Dew.
I'm going to take a very fine brush.
This is my eye polish brush.
And I'm going to just, can you see what I'm doing?
I'm just doing that discoloration here, that little bit of who it just wants.
Now, if you're wondering what I'm doing, this has a reflective dew.
And what this does is almost acts like Touche Eclat with that little bit of light reflective.
It reflects back.
So I put a little bit under there where it's discolored.
I'm going to go in now again, and I'm just going to press this onto there, a little bit
more in there.
And you notice I'm not going up under the eye.
And people will say, oh my God, but I have a little bit of pink under there.
I have a little bit of pink on the lid.
So do I.
But I don't gob stuff on top to make it look worse when people look at me close.
There's a trick.
I leave that.
And I'm going to show you after what I'm going to do with that.
I can imagine the comments now being like, is it okay to put a cream on top of a powder?
Of course it is.
This is a trick.
What I've done, I'm the only one that has done a concealer that doesn't have the clay,
the talc, the diatomaceous earth, the drying agents.
What I have the drying agents in is the powder.
So I don't mix them together.
So when you have something that's mixed together, what happens a lot of times, it's too thick
and it looks heavy on the skin.
This is like baking a cake.
When you pour everything all in at once and you scoop it around and the cake comes out
of the oven, what does it do?
When you do it and you whip it little bit by little bit by little bit, you get a much
better cake.
It's all puffy and beautiful.
This is what happens when you take a product like this and then you add the powder on top
and just press it in.
Now, I'm going to show you the difference.
Unbelievable.
So, if she wanted to do it heavier, she could go on top of this again because this product
is so refined that you're getting actually beautiful skin.
I want you to look at this.
Hold on, let me just grab the mirror.
And please note what the mirror says, hey legend, hey legend.
Oh yeah, it looks great.
And it's not like a creasy mess.
No.
And it's not too dry.
Exactly.
I have a lot of little lines around here and under eyes is the biggest struggle for me
because there's darkness and there's lines.
Yes, of course.
And those don't play well together because you brighten the darkness, you get crepiness.
Yes, exactly.
Exactly.
You get heaviness.
Exactly.
But you don't do anything, it looks dark and tired.
So, this is a really cool way to do it and I've never seen anyone do it this way.
My mind is a little strange how I think sometimes when it comes to makeup and being a raw foodist
for years, I know what happens when these chemicals go on the skin and when the really
good ingredients go on the skin, you can really see the difference.
Right now, her skin looks amazing.
But you're gonna have to remember, little lines and little wrinkles that turn into big
wrinkles are very, very hard to get rid of and to disguise.
The more product you put on it, the more you're exaggerating it.
So when somebody has a lot of wrinkles here, I literally avoid everything there and only
will use this.
No powder on it, nothing.
Because the less you add on here as you get older, the better.
Let's build on this now.
Let's say, okay, you know, she's out in the camera, she's looking good, but we want to
make it more like...
Okay, so I'm gonna go to another product.
I have taken now the Re-Evolve Foundation.
Now I love this too because it's a little thicker.
It can be sheared out.
So I'm gonna shear it out with one of our wet sponges.
Now this is not latex.
This is actually a rubber, a type of rubber, so it feels very unusual.
But what's magical about this, you're not gonna waste product with this because it doesn't
absorb into the sponge and it has antifungal, antibacterial properties.
So I'm gonna just do a little squirt of the number 33 and we're just gonna go on top.
And as you can see, I'm gonna go right over that.
Now, what's interesting about this product too is I like to use it also as a concealer.
I am coming out with concealers just so you know, like stronger concealers, but not till
later this year.
So look forward.
I wish I had them for this right now, but unfortunately I don't, but that was a little
sneak preview.
I got to test them.
I don't know if I'm allowed to say that, but they're amazing.
Yeah.
Stay tuned.
Yeah.
Now look at how this skin is looking, this skin is looking super duper.
And yes, I'm patting away.
It looks like I'm being really ferocious on her face, but believe me, I'm not.
It's actually quite soft.
And I'm gonna pop a little bit of the powder and this is gonna be the hydra powder because
I want that little bit of moisture.
And I'm just gonna touch up the areas where I don't like shine.
And I don't like shine here, guys.
This is not Herman Munster territory.
So why are we putting luminizer on the temples?
No, no, no, no, no.
And I don't like, I don't like it when it's shiny here either because we don't want to
look like a greasy, sweaty beast.
Now I'm gonna go into the brows.
I just want to see what's going on here.
And I love her brows.
There's a little hint of powder left on here and I'm just gonna go in there and just get
a little bit more fill in here, but I'm not gonna do much because I like her brows.
What color did you use for the brows?
That was in there, it was the dark.
And I'm gonna take the dark one again.
Now one thing about brows, you guys, I always say to people, don't perfect yourself into
a maniac person.
You gotta like back off a little bit, put on less.
So what I'm trying to say is stop with the squared off brows.
It looks good on young girls, you can pull off that look.
But the squared off brows in here, what happens is it pulls the face together.
It makes you look a little harsh and stern.
You don't photograph as well.
The models that are quite wide in here photograph really, really well, so you don't want to
pull it together.
And I'm just gonna go in here just for a little bit of a definition.
I'm using my back to brow pencil.
I like how this is looking and it still looks natural.
Just remember, keep the brows a little, a little groomed, but not too, too groomed because
it ends up looking like a stencil on your eyebrows.
So keep them nice looking.
This makeup is so funny because even when you go really close, you can't tell there's
makeup on, but it kind of looks like skin.
It ages you backwards.
It's amazing.
Well, this is skin.
It's like the skin I had in my 20s.
That is, that's because what I've done is I've just pulled back, I pulled back with
all the drawing agents.
I put, put in ingredients that the skin's going to go, it's like liking somebody, you
know?
And, and anyway, so now we're going to go, I'm going to jump ahead.
We're going to now go to the new eye lights, but these are the cashmere ones.
Whoops.
There we go.
I'm already set.
Always, always, always put the lid back on.
These have a little needle nose.
These are aluminum, so they're not going to suck the product back in like plastic will
do.
We did this because we want it airtight.
Put the lid back on immediately after you have finished doing it.
So anyway, what this is, this is a 50s inspired matte shadow with a little hint of satin to
it because matte, matte, matte can also look dry, dry, dry and not have any life force.
I like a little bit of life force in the, in the, you know, the reflective rain.
So the color range, I'm going to, I'm going to call it out.
It's very unusual looking, but let me tell you, when you put that on your eye, you're
going to freak out.
Okay?
So here's one.
I'm going to use Mallow Coast.
You have to work fast, you guys.
And I am going to literally just move this around on there.
The warmy cool.
It's hard to explain.
It's almost like it's got the best of both worlds here.
Now this is what I was saying about not putting all the makeup on.
All her blue veins are gone.
It will not crease up.
Oh my God.
It will not crease.
It looks beautiful.
That color's amazing.
I almost swore.
But no, the color's amazing on you.
This is called Mallow Coast.
And what it's doing, it's correcting and camouflaging all her discoloration, her eyelids.
So stop with the concealers all over your eyelids.
Stop with the powder all over your eyelids.
And if something does crease, then be fortunate that you have a greasy lid because you're
not going to have chicken skin dried up eyelids by the time you're 35.
Worship that oil around your eyes.
Don't remove it.
I'm going to do both eyes because this is such a fab, yule-less color on you.
I'm like literally freaking out.
This is going to be a different look for you.
So the people that are used to Glam Girl Gabi, number one, are might be, I hope, are very
impressed by Glam Girl Gabi.
Number three because I'm number two.
And I hope that they can see the difference in the skin just by playing really carefully
with those few textures.
Okay, now I'm going to take a little fine, fine, fine brush.
You can use any one you have.
Now I'm smudging it.
I believe in the sexy smudge.
I don't like lines.
A line should only be for liner and lip liner.
Nothing else has lines.
Everything else should be blended.
I'm very opinionated, guys, but, you know, it's opinionation.
Is there such a word as opinionation?
There is now.
Yeah, there is now.
Actually, I do make up a lot of words.
And I'm going to add a little bit more just for that little seductive quality here.
Okay, and these are so easy, but like I said, work fast because they dry fast.
Now, if you want to put it on with your finger, actually, I'm just going to do it on myself,
guys.
I'm sorry.
I'm not trying to cruise in on your space here.
But, no, because I have my fingers wet, I like to start right in the middle and blend
it out.
Because if you start here and trying to blend it the other way, you're going to make a
mess.
So just do a little bit in the center and just blend it out.
And I like to go over that brow bone.
So please go over the brow bone.
You see that?
Because it lifts and opens the eyes.
Don't do this where you close your eyes, you got a little half-moon thing of color.
What is that?
It's silliness and doesn't look good.
I can hear someone saying, well, I do that.
I like it.
Fine.
You can do it.
I'm just saying, I'm speaking as an older woman, you want to open everything up.
And I'm sorry I'm doing this again, but I just want to show you guys quickly.
I don't have enough.
This is so helpful to the audience.
Well, because they have both ways now that they can do it.
And you see, it just covered up all my pink that's on there and just gave this beautiful
tone.
Now, remember, it's not always going to look like the color you've just bought because
on your, depends what skin tone you are, it will change and deviate a little bit.
But anyway.
It's gorgeous.
See, it's a very pretty color, isn't it?
See, I have really pink and it, you know, I just like the effect that it does.
So you saw that?
How beautiful that looks?
Yes.
It's so gorgeous.
It's so pretty.
It's a pretty color, huh?
Mm-hmm.
Okay, now I'm going to do something else.
Now I'm going to go to one of my eye lights, the original ones, the OGs, and they have
a little hint of luminosity.
So these in the shiny tube are the ones with that reflective glow, that luminosity.
And yes, we will be doing these in a needle nose.
We couldn't get a needle nose that wasn't plastic before.
So we now have a company that is doing it for us in aluminum.
This is the original one, and I'm going to take the halo, and I'm going to just pop that
through the center.
You know, when you go to art school, you know, when you've got a big ball, you've got to
like highlight and contour the thing.
When you want to expand it and have it really catch the light, you put on a little reflective
hit at the very top.
And if you think about it, the eye is very round, so just pop this in the top, right
above the lashes, right in the area the pupil would be, basically.
I'm not the pupil, the iris.
And I'm just going to blend that out.
Now I want you to see what that little hit of light reflective glow does to that eyelid.
Ooh, that's special.
Now I'm going to also do one more little thing.
I'm going to take a little bit of that, and I'm going to just go right into this little
center here, where the tear duct is, and I'm just going to do that little L shape in here,
just for the tiniest bit.
Now remember, guys, my products are concentrated.
Don't gob my makeup on.
It's not what this brand's about.
It's about making you look so subtly beautiful.
And if you do want more, by the way, just so you know, just put it on strong, and you've
got a strong eye.
This does not crease.
There's no fallout.
It looks amazing, and it catches light.
So you've got that matte one underneath, and then right in the center, size of the iris,
pop on a little bit of a different color.
You can even use green or our purple in there would look amazing.
So these are all just little tricks.
And look at how pretty that looks on her eye.
Now I'm going to do another thing.
So I'm going to take our black gold pencil, and again, this is very satiny.
It's very, very satin.
So it's not going to be one of those hard things that's pulling your eye as you're trying
to do it.
And I'm going to now drench the base of the eyelashes.
You're drenching the base, and what it's doing is making the eyelashes look fuller.
It's a little trick I use mostly on the older ladies because what happens when people try
to do a little line, they do it too severe.
We want one that is more like a sexy smudge.
And open your eyes.
Look at that.
Can you see it's got more impact?
I'm going to go in there and add a bit more.
And I love a little brush like this because you just literally can just smudge it right
towards the lashes.
And that way, you don't have that white line between your lashes and your color of whatever
it is you have on for eyeshadow.
I don't want to see that white line.
I want it drenched right into the lashes.
See?
There we go.
Look at that.
Now, I don't know if you guys can see what's happening here, but I've noticed that the
face is very alive.
It's very youthful.
It's very glowing.
And it doesn't look like, you know, a paint-by-number approach to makeup.
Can you see that?
Just slightly put your eyes down and just kind of move your face back and forth so people
can see that glow that's on the eyes.
Look at how pretty that looks.
This is one of my favorite products.
This is a very old product of mine.
It's called Eye Polish.
Now, usually, I do it on the eyes.
It catches light.
It makes the eyelid look dewy and moist and slightly champagne-y, but I like to use it
as a highlighter.
Now, when you put this on, you don't put it here because if you put it here, you're going
to look...and the light hits, it looks like you're tearing.
You're going to have one fingerprint down right on that bone.
And I am not going to do a stick, so stop asking me to do a stick because I see it when
you've used a stick on your contour or your highlighter, and you see a line.
It's a bar.
It looks dumb.
So I like to use the fingers, and I can also go in.
Open your eyes, honey.
And I can also go in here for a little added pizzazz.
What happens when you do things like this, it catches light, and therefore, it makes
the eyes look more seductive and mesmerizing because the eyes look very moist, like, you
know, you're kind of love-struck, you know?
You get those watery eyes, like, ooh.
Now, I just want you to move your head around so they can kind of catch.
Ooh, look at that, look at that, look at that.
So pretty.
It's so nice, huh?
And also, another little trick, I love to do it on the bow of the lips and a little
bit down the nose.
Now, we've got to add a little bit of blush on there.
I'm going to use a Kier Royale.
This is a neutral.
It's got a little bit of a cool tone to it, and that's one of my favorite colors.
I'm not going to go below the nostrils.
I do not want to pull this down here and make a kind of, like, it's falling.
I want to lift.
This is a trick that I'm kind of known for because I go on and on and on about it for
years.
And I'm going to do it very, I did it a little bit high, too, because I want to lift that
here.
And what it also does, when you lift that up and you go, you know how it's a little
bit more fleshy here?
You want to cover that with blush, and I'll tell you why.
When you have discoloration underneath your eye and you leave that a little looking fleshy
and a little bit on the white side because it's sticking out, you want to darken that.
You don't want to go in the bag, but you just want to go up to the bag, and you'll find
that that lifts the face and it softens the bag.
If you notice right now, it just changed.
It was like, whoa, what just happened?
And you can take your blush up higher if you want, but don't do this low stuff.
That's 1990s.
That's dated.
That's gone.
It's great for young kids when they want to go for that look, but I like to lift it.
Now, this blush, you'll notice it has a little bit of luminosity, so it's almost like a double
whammy.
You're getting your highlights, your lowlights, and the color because this is actually a gel.
It's like a gel-to-powder technology.
This is new technology.
Nobody has powders like this.
It's very moisturizing for mature skin.
It's a long-wear powder, but with a moisturizing of skin care.
Amazing.
Yeah.
Can you see that?
I love your blushes.
Oh, the blushes are our winner.
We can't even keep them in stock.
It's like crazy.
The bronzers are amazing.
The bronzers are the same formula, and we also have something else coming out with the
same formula.
And then a little trick I have, guys, I used to do this in photography, and people go,
what did you just do?
I'm going to take the Mai Tai.
Is this the Mai Tai?
Yes.
I'm going to take the Mai Tai, and I'm going to pop, because it's got that little bit of
golden hue in it, and I'm just going to pop it in there.
Did you see how soft that just went?
It looks like I just came in with an airbrush machine, a big one.
It just went, and it gives that little bit of a golden thing, which is really nice on
her skin.
Look at that blush.
It doesn't look like blush anymore.
It's gone like, whew.
Oh, it's so pretty.
Can you see that?
Yeah.
And when you turn, you just see that little hint of gold just in there.
That was another trick I used to do.
Okay, now, we're going to do lips.
I remember when I was a makeup artist working all the time, I used to get really angry because
I could never find lip liners that had nudes.
They were all a color.
So when you put a bright color around the outside, it wears out.
You got this bright color around the outside of your lips.
It's still there.
It looks cheap.
And I would look passionately for someone that had the same tones as people's lips.
That's how I like to do lip liner, because if you're going to expand your lips, you want
to expand it in the color that your lips look like, so you're going to go shade darker because
you're going on white skin.
So I'm going to now do this.
This is a nighttime nude, and I'm just going to give a little bit more of a tone before
I put the lip on, not too, too much.
To get a bit more shape in here, a little bit more contour, I like to say contouring
the lips or defining the lips.
Now these lip liners also have a little angled brush on them, and what is that for?
People like me that have wrinkles.
And when you're putting your lipstick on your liner, you just want to make sure it doesn't
get caught in the little wrinkles.
It's very hard and firm.
It's not a soft brush.
And you just tighten your lip, and you get that extra peeling that's sometimes around,
and then you just matte it quickly with a bit of powder, and you've got a perfect lip.
You don't need that, honey.
Your lips are still good here.
Ooh, look at that.
That's a beautiful color.
Oh, my gosh.
Yeah, this is nighttime nude, one of my favorites.
But mind you, there's morning dew, which is a really soft, it's got a little bit of a
bluish tone to it, which a lot of people have that blue in their lips.
And there's daytime nude, nighttime nude, sunset nude, sunrise nude, midnight nude,
and then there's also a red.
I think we're going to pop the red on after we do this.
I love to use a big brush for lips.
I don't like the little ones.
People that aren't really creative, when they use those little brushes, it's all rickety
around the side, and it's crooked and all that stuff.
I like to use a big, full one.
I like to use my eyebrow one, actually, and I'll just drench this.
And I love the firmness, because you're really pressing it into the mouth.
Look at that.
Look at how fast this works.
Look at that, done in two seconds flat, and you see people with those little brushes,
and they're like, what are you doing playing around there with that thing?
Take it, throw it away, and get a big brush.
And I'm going to do the top.
Do you ever use a lip brush when you're doing your own lipstick?
No, I do the red one, which is the Pabla Red.
I'll show you exactly what I do.
Once I've got that on, and I've got it matted down, I use the unpowdered to matte it down,
because I have little wrinkles, and I don't want it bleeding, so I'll use a little bit
of that, just like, boom, boom, boom, boom, boom, here, you'll see what happens to my
powder puff with all the red.
I just go like that, and then I go like, mm-hmm, mm-hmm, mm-hmm, mm-hmm, mm-hmm, out the door.
Not to take you on a tangent, but this is a question I get, this comment all the time,
bleeding.
So many mature women avoid lipsticks because of lipstick bleeding issues and feathering
and fine lines.
I firmly believe that if you don't wear lipstick as a mature woman, you will look 10 years
older than you are.
Yes, and you need a little bit of hit of color, too.
They did actually a survey years ago at one of the cosmetic companies, and it's like,
what is so attractive about you, like young skin when you look at it compared to older
skin?
Forget the wrinkles and all that stuff.
What is it that sticks out that people need to know?
And the magic power of it is contrast.
The skin is pale, the lips are bright red because there's, you know, that flow of blood
to them, I guess, when they're young and they've got much more color.
Their eyebrows are darker, their lashes are darker.
What happens when you get older?
Everything fades, it all becomes monochromatic and boring.
You need the contrast, so when you're older, pop a bright lip on.
Get my lip liners.
Not that I'm trying to, like, get mine, but get my lip liners because you can do the color
of your lips naturally how they were when you were younger.
Do a line around the outside, take this little brush and just go over the little wrinkles
where it could be coagulated, give them little lines, and blend it out.
Pop a little bit of the unpowder, and then go in with your lipstick.
It'll last, it won't bleed.
Yeah, so you're using the liner to create a barrier, and then you're using the powder
to stop the bleeding.
So it's like a duo.
Exactly.
And that's why you can wear a bright, red lip and there's not a single little bit of
bleeding.
Yeah, and I got a lot of wrinkles around here, believe me.
We just have nice surround light so it kind of fills in all the areas.
Lighting tricks, I'm telling you, it's about lighting, not about filters, but actually
just good lighting.
Oh yeah, that's beautiful.
Not bad, huh?
It's beautiful.
Yeah, it looks nice, right?
Yes.
Okay, so let's do the red, let's do the red just for fun.
So this is look one?
Yeah.
Should we do a little, like, should I fluff my hair?
Oh yeah, fluff your hair.
Let's do look one.
Me too, I'll fluff my hair too.
The skin looks so much more beautiful.
There are no bags under the eyes, there's nothing, you just look, the skin looks like
whoo, you know?
Yeah.
And a little bit of glow.
It's just a different approach, and this is an approach for me that is very, um...
Modern.
It's modern, exactly, it's modern.
And it's not, it goes into greasy beast territory where we're doing the dolphin skin.
Dolphin skin looks amazing on a filter.
When you go out like that, and lights from everywhere, fluorescent lights, street lights,
whatever, you look like a greasy beast.
It does not look like dolphin skin anymore.
Keep dolphin skin on the computers and the monitors and your phones.
Get dolphin skin on the dolphins.
Oh my god, that's even better.
Keep them on the dolphins, poor things.
I love it.
It's pretty, right?
And honestly, I feel like, you guys saw, you could easily recreate this, it's not going
to take you an hour and a half to get ready.
No, it's easy.
Because, you know, it's just so fresh, but it looks very, I feel very put together, you
know?
So thank you, it's beautiful.
Oh, you're very welcome.
Let's give you a red lip.
Look too.
Hold on, let me just, I'm going to take a little bit of this down.
Not much, just a little quick wipe.
So you guys know, these are stains, so if you think they're too strong, look at what
just happened when I toned that down.
That lip looks so natural now, and it just has a bit of color.
You know, as you get older, you lose the color, so you want to put that little color back.
So let's go for it.
I love these satiny lip liners, and I love the colors I've created.
I'm going to take a little bit of this unpowder, use the unpowder, not the hydra powder.
Hydra powder's got moisture.
I'm going to take the red.
Oh, we're going to have a brand new one, okay, guys?
This is new packaging.
This is airtight packaging, so you always want to make sure you pop it back on.
When you pull it off, you're going to see, oh, it's not out yet because it's brand new.
You're going to go click, click, click, just so a little bit of it sticks out the end.
This is a special kind of packaging where the product is supported by the neck.
It is not supposed to stick out.
This is a water-based serum.
This is not a hard wax lipstick where you just have it sticking out and go like that.
If you do that, this will disintegrate around the side, and it'll fall off.
You have to have it protecting in the neck, so you only need a little bit out.
Now, I'm going to give it a little wipe only because it's brand spanking new.
I just want to soften the corners, and then I'm going to go in, and I'm going to show
you how easy this is.
I find this formula of lipstick so unique.
It is unique.
It's very different.
It's super unique.
Oh, my God.
Look at us.
We're like twins.
We are twins.
We are twinning.
Oh, my God.
We're twinning.
That's funny.
I love that.
I've never heard that before.
Okay.
Finishing off with a red lip.
What more could you ask for?
Don't be scared.
Don't be scared of a red lip.
Pop it on.
That's gorgeous.
Yeah.
It's nice, right?
Yeah.
Your skin looks phenomenal.
Yeah.
That will be $2,000, please.
Just teasing.
But I hope you guys learned something from this because, you know, less is more.
Pull back what you're doing.
You know, reevaluate some of your products and your ingredients.
I love it.
Yeah.
You look gorgeous.
Holy ----.
Oh, somebody swore.
That looks great.
You look great.
Yeah.
I love it.
Okay.
Now, let's take this a step further.
Okay.
So, I'm going to really glow you up, girl.
This is one of my favorite products that I've actually done.
And this is, again, the Hydra-Dew.
Now, what I'm going to do is I'm going to take this brush.
I know it's a big brush, but I'm doing it for this because if I do it with a gentle
little brush, it takes a little bit too long to get what I want.
And I want this to be a little bit of a faster.
And take that.
Did you see what that just did?
Look at the tip of the nose, how beautiful glowing that is.
And I am literally going to do her whole face with this powder.
And this is going to give you dolphin skin that you can go into any light with.
This is a product that is gel-to-powder formulation, has a long wear of a powder, and it has a
moisturizing of a cream.
And this will make your skin look like, what did you put on your skin?
I'm also going to put it on her chest so you can really see what it's doing.
Can you guys see that?
Now, this is dressing this up without even having to go black eyes or tons of false eyelashes
and all that stuff.
That's what I mean, modernization of makeup.
You could go to an event, like a Red Carpet event, if I could.
Yeah, that's good.
You can stop that now.
Hold on.
And it looks so beautiful in the pictures without looking gaudy, do you know what I
mean?
It's very modern.
It's very Parisian, I feel.
It is.
Oh yeah, it totally is.
Yeah, but see what that does on your skin?
Look at it.
And you know what's really interesting about that product?
It's very forgiving on the skin.
Like anything that you had there that you thought, oh, I don't really like that, it's
gone.
And I think that's not intuitive because if you look at something like this and say you
have something on your skin that you don't like, you would avoid putting something that's
luminescent in it because you would feel like it would bring attention.
Exactly, exactly.
But it's the opposite, really, huh?
It's the opposite.
I don't know what's going on with this, but this is voodoo magic, let me tell you.
It's like a powder booster.
It's like your skin is like...
Yeah, it's amazing.
Wow.
I feel amazing.
Good.
I learned so much.
Good.
I really hope that you guys learned something new because as I'm sure you saw, I sure as
heck did.
I learned a lot of different techniques, a really different way of doing makeup that
is not at all how I was doing it before.
It really modernized my application, so I'm so thankful that you came in and showed everyone
and hopefully they were all inspired and got a bunch of tips too.
Oh, I hope so.
Just so you guys know, the RMS Beauty team and Rosemarie herself is going to be reading
these comments.
So if you want a portal into this world and you want to communicate with RMS Beauty, please
leave a comment, leave your questions.
They're going to be responding to comments and reading them.
So I'm sure that you guys would love to see what people are thinking and how they feel
about the products.
Yeah.
And your questions in case you didn't understand something.
I can reiterate.
I hope that you feel beautiful today.
This video's over.
Bye.