Folk Art of the Matyó: Embroidery of a Traditional Community

Tradition Keepers
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Jun 16, 2025
The folk art of the Roman Catholic Matyó community in and around the town of Mezőkövesd in north-eastern Hungary is characterized by floral motifs that are found in flat-stitch embroidery, interior decoration and architecture. The national popularity of Matyó embroidery has made it into a form of auxiliary income, enabling women to buy the fine fabrics and supplies necessary for making elaborate costumes.
Most often practised as a communal activity, embroidery strengthens interpersonal relationships and community cohesion, while allowing for individual artistic expression.
The culturally distinct Motyo ethnic group lives in the town of Mezőkövesd and the
surrounding villages of Tart and Szent Istvan in northeastern Hungary. As in the past, Mezőkövesd
continues to take a leading role in safeguarding and promoting cultural identity. Catholics,
primarily Protestant inhabitants of the area with a rich characteristic traditional heritage and
elaborate costumes. Motyo folk art is well known nationally and is recognized as a symbol of
Hungarian folk culture internationally. The rise to fame of the characteristic Motyo folk art stems
from the process of establishing a national culture that took place in Hungary at the turn
of the 19th-20th century, similar to the process that transpired in England and Scandinavia. This
formulation of a national culture drew on peasant traditions for these still living elements of
traditional culture were viewed as remnants of a common archaic national heritage. At the time,
the Motyo people became one of the representative groups of Hungarian folk heritage. Through their
colorfully rich embroidery and its integral role in their traditional costumes, Motyo folk art
became one of the representative symbols of Hungarianness and of the emerging national
identity and self-image. The basis of Motyo societal structure is the extended family or
clan arrangement. Related clans live together occupying entire blocks or neighborhoods of
the city called Had or Hadash. The clans of these neighborhoods were also closely linked
economically, cooperating and helping each other with work on the farms. The arrangement of these
Hadash neighborhoods was also distinct from other areas of the city with their winding narrow streets
and alleys, tiny yards and characteristic hip-roofed small houses. The traditional Hadash
neighborhood arrangements of old can still be seen in Mezőkövest. Thanks to town leaders,
a sizable area has been protectively zoned for preservation. Demolition of old peasant
buildings in this area is prohibited and their restoration in the traditional style is required.
This Hadash quarter of town has become the primary scene of safeguarding Motyo cultural
heritage. These buildings are home to a variety of currently operating and productive folk art
and traditional crafts workshops. The masters and artists often live in the traditional houses
on the premises. Ornamental furniture painting, honey gingerbread making and pottery are but a
few of the many traditional workshops operating in the area. The locally operating Association
for the Preservation of Motyo traditional heritage is also based in the Hadash quarter,
actively saving ever more buildings from demolition and utilizing them as community
spaces and exhibition venues. Originally used to decorate textiles by the late 19th and early
20th centuries, Motyo embroidery patterns not only represented Motyo people and their unique
culture but symbolized Hungarian national culture as a whole throughout the world and in domestic
tourism. By the 1960s, the local Mezőkövecs chapter of the nationally operating network of
folk art handcraft cooperatives had compiled an unparalleled comprehensive documentation
of the historic development of embroidery patterns, including a collection of motifs
based on the artifacts of Motyo textile embroidery on display in museums. With the dissipation of
the embroidery cooperatives, the Motyo folk art documentation archive was purchased by the town
of Mezőkövecs and entrusted to the local Motyo Folk Art Association for publication. The first
drawing women of Mezőkövecs, women who drew the patterns to be embroidered on fabrics, date back
to the late 1800s when talented drawers began to develop their own unique style. Some of these
women were from furrier families and abandoned the more archaic embroidery patterns, supplanting
them with their own and utilizing stitch types and techniques used on fur clothing. One of the
most well-known drawing women of Mezőkövecs was Bori Kislyankú. She learned the art of pattern
drawing and embroidery as part of the family tradition. In 1953, she was among the first in
the country to receive the National Master and Folk Art Award. This is comparable to the UNESCO
Living Human Treasures title. The ever-growing list of awardees is now an element on the Hungarian
National Inventory of Intangible Cultural Heritage. The upswing in the number of tourists visiting
the town produced an increased interest in and subsequent revival of other branches of local
folk art and traditional crafts. Such crafts include ornamental furniture painting, pottery,
honey gingerbread making, and doll making. The work of folk artists in Mezőkövecs is supported
by the Matyul Folk Art Association. Established in 1991, the association was the first NGO in
the town to promote culture. Programs and events organized by the association are based in the
Hadász Quarter, in for instance the House of Folk Artists, and in the newly built Dance Barn,
reminiscent of the local traditional custom and now functioning as a community center.
The association boasts over 100 members. The Borsulka Embroidery Circle, established in 2002,
also operates under the wings of the association and aims to safeguard and promote the art of
Matyul embroidery in Mezőkövecs. Apart from mastering and transmitting the numerous stitching
techniques and traditional patterns of old, they also place great emphasis on creating new,
modern applications of the tradition, thereby safeguarding and ensuring the viability of the
century-old tradition for years to come. The association also supports the Matyul Folk Dance
Ensemble and facilitates the work of other amateur folk dance groups, thereby greatly
contributing to the sustainment of the local folk dance heritage and its transmission to
younger generations. The Matyul Folk Art Association also actively participates in
implementing primarily folk art events such as festivals, folk dance shows and parties,
folk music concerts, exhibits, playhouses and art camps. The 100 Roses Embroidery Competition,
held every three years, has become a national event with selected works put on display at the
Matyul Museum.
