In this video, Denver Realtor Sallie Simmons breaks down exactly how the market shifted from seller-dominated to price-sensitive—using data from DMAR, Megan Aller, Houzeo, and more.
✅ Learn when and why the slowdown started 📉 Understand what today’s price drops really mean 🎯 Get actionable tips if you’re buying or selling in 2025
This is a must-watch for anyone thinking about real estate in the Denver area.
Chapters- 00:00:00- Denver Real Estate Market Shift 00:00:30- Market Conditions in 2023 00:01:14- Market Slowdown and Price Adjustments 00:02:03- The Year of Price Discovery and Current Market 00:02:46- The New Normal and Market Analysis 00:03:25- Negotiation and Advice for Buyers 00:03:59- Market Strategy and Realtor Introduction
Remember when homes in Denver were flying off the market in 48 hours with multiple offers,
no inspections, and buyers writing love letters just to get noticed? That was only a year and a
half ago. Today, more than half of the active listings in the Denver metro area have reduced
their prices, some more than once. What changed? In this video, I'm breaking down exactly how the
Denver market flipped in just 18 months, and what that means for buyers and sellers right now.
Let's go back to mid-2023. The market still felt competitive, especially for homes under $700,000.
Sellers were pricing aggressively, and in some cases they were still getting multiple offers,
especially on turnkey homes in great locations. In July 2023, the median close price in the Denver
metro area was just over $591,000, and homes were spending an average of only 11 days on the market,
according to DMAR. But by late summer, August and September, things started to change. Interest
rates were climbing, inflation was still in the headlines, and buyer fatigue was real.
Showings began to slow, days on market began to climb, and pricing, it started to stall out.
In September, the median home price dipped to $582,000, down 1.36% month over month. The close
to list price ratio dropped below 100% for the first time in months. That was the first sign that
buyers were pushing back. By October, the seasonal slowdown had kicked in hard. But this wasn't just
seasonality. The fall market was colder than expected. Listings were sitting, sellers were
holding out, and buyers, they were either on the sidelines or negotiating hard. By December 2023,
Megan Aller reported that roughly one third of active listings had already cut their prices.
We weren't in a buyer's market yet, but the power dynamic had clearly shifted.
The pricing strategy that worked in early 2023 no longer applied.
And then came 2024, the year of price discovery. Sellers who came out of the gate with aggressive
pricing were often forced to reduce within two to three weeks. Inventory built up, buyers had
options, and they weren't afraid to wait. According to Juseo, the average time on market across
Colorado reached 66 days in early 2024. Nearly half of all active listings in Denver had reduced
their prices before going under contract. And the close price to list price ratio, that dropped to
97.8% in May 2024. Sellers who adjusted early and priced competitively still had success.
But the days of aspirational pricing, those were over. And now in 2025, we've officially entered
the new normal. The Denver market isn't crashing, it's just recalibrating. According to the April
2025 DMR report, days on market rose to 31. Over 54% of listings reduced their price before going
under contract. And the close to list price ratio dropped again to 97.3%. So what does this mean if
you're selling? First, price is everything. If your home isn't priced to meet the market, you'll sit.
Period. Second, presentation matters. Professional photos, staging, and marketing aren't optional
anymore. They're the baseline. Third, expect negotiation. Whether it's inspection items,
closing cost credits, or a rate buy-down, you need to be flexible if you want to get to the
closing table. And if you're buying, you finally have leverage again. There's more inventory,
less competition, and sellers who are open to terms. You can take your time, you can negotiate,
you can ask for concessions, and in many cases, you can buy a home today for less than you would
have paid 12 months ago. But here's the catch. The best homes, those that are well-priced and
well-presented, are still going fast. Don't wait for a crash that's not coming. What we're seeing
now is stability. The takeaway? The market has changed. And success in this market, whether
you're buying or selling, requires strategy. That's where I come in. I'm Sally Simmons,
a local Denver realtor who's been helping clients navigate this evolving market every single day.
If you want data-backed advice, straight talk, and a results-driven plan, we should talk. You can
reach me anytime at sallysimmons.com. Thanks for watching, and I'll see you in the next one.