NEW Triumph Street Scrambler Range

Ladies and gentlemen, welcome to Bike Social. I'm Michael and you join me once again in Hinkley at the Triumph Motorcycles headquarters and we have another new motorbike for Triumph for 2021 and it's the updated Street Scrambler. But it's not just the Street Scrambler, we've also got the Sandstorm Limited Edition and in this video I'm going to be talking to Miles Perkins, Head of Brand Management for Triumph about both bikes to stay with me. Miles, welcome to Bike Social, thanks for having us, thanks for inviting us here again. I spend more time here than I do at my own house I think. You and me both. You've spent so much time and effort, well all of Triumph, all of your guys and gals have been super busy. You've had so many different bikes out this year, haven't you? From what, 850 Tiger Sport, Speed Triple, 1200 RS, the Bonneville Range, the, what have I missed? Trident. The Trident, yeah. All sorts. You, yeah, very, very busy for 2021 and of course we saw all the seven, there were seven models, weren't there, in the Bonneville Range I think were updated recently. Yep. And here we are with two more Street Scramblers. So we've got a, dare I call it the stock version, then the Limited Edition. Just tell me a little bit about why they needed to be updated. Was it Euro 5 presumably? Absolutely, so almost all of them have now come through primarily because of the Euro 5 emissions update, which has impacted all of them in regards to improving their emissions, but across the range there have been a variety of challenges and changes, but now they're all Euro 5 spec with one more to come. Speed Twin. That's right, sometime in the next few weeks we'll share more information on that. Another new bike, well I should hopefully be returning in that case. And it's just worked out quite nicely, because 2017 the model was introduced, 2019 it was updated, and here we are two years after that. It's just progressed nicely, hasn't it, with the two-year increments. Yeah, I think most of the bikes you would know from Triumph have continuous development teams working on them, and in terms of the Bonneville family there's a big team working on the Bonnevilles all the time, continuously looking at engine development, chassis development, technology, etc. And in this generation, as I said, the Euro 5 is mainly driving it, but there are other changes in regards to what effectively is a new 2021 edition. So if I take, shall I take you through the list? So first off you can see is we have new colours for 2021. This is the Urban Grey, which I think is quite lovely. We have a new two-tone green setup one as well, which is really nice with lovely new graphics, and of course comes in a Triumph Black. In terms of the changes or features that are on the bike, I think again most noteworthy you have a new aluminium number board side panel set up on the bike, you've got new finish details with the throttle body covers, you've got a new heel guard setup, and headlight brackets as well. Then finally with the seat it comes in a new Adventure fabric, which is nice as a development along, and then the Euro 5 update which brings lower emissions, which is a to the cat, and a little bit to do with the breathing as well. That hasn't affected power, torque, has it? No, the peak numbers are the same, so you still get 80Nm at very low down 3,250, which I think is one of the characteristics of the Bonneville engine, you get that torque nice and low down. In terms of the peak power, that's the same at 65PS, but both of the numbers, and that's at 7,250rpm, those two peak numbers are ever so slightly different, and that reflects the changes to do with the Euro 5 engine, but pretty much you're not going to be able to tell, it's very minor in terms of what that affects on the throttle and the kerb. It's a metaphorical pat on the back for the engineers to have made it so emission friendly, but yet still retain the character, the torque, the power that's required in this kind of style or this model. It's always been a popular model, hasn't it? Since 2017 it's been one of the most popular in the range, is that right? It has, I mean this is the partner, sort of the yin and the yang with the Street Twin, which is the biggest selling modern classic as a single bike. The Street Scrambler does sell incredibly well, I think there's been 13,700 Street Scramblers since 2017 when it was first launched, and as you said it was updated 2018-2019 with more power, and I think personally for me the reason for that, nice low seat, but also the bars are a little bit higher than the Street Twin, your riding position's a bit more upright, and it gives you, particularly if you're urban riding or just batting around on the bike, it's just a lovely place to be. Yeah, it looks great, it's got a kind of iconic look that's nostalgic in a way, it's got that history there as well. I don't understand what's going on here! And we've got the Sandstorm Edition here as well, so this is limited edition, right? That's right, 775 of those around the world. It's got everything that this has got in terms of the updates, so it's got the Euro 5, you have the new aluminium side panel, the headlight bracket, the heel guard, the throttle body finishes, and the seat finish, and then on top of that you've got quite a few, I think really the desirable accessories fitted as standard. You can see we have the high front mudguard, you've got the tail tidy fitted as standard, you've got the brushed aluminium sump guard as well, and you have the knee pads fitted as standard, and then finally the headlight bezel, which is a tough nylon finish design. This gives it a bit of an edge, doesn't it? Yeah, plus the paint scheme, which is a tritone scheme inspired by the desert racers, the original sort of scrambler desert racers of the 60s, and you get a certificate as well, which has the bike's VIN number on it. Okay, are they individually numbered? It's individually VIN numbered on the certificate, but the bike itself is not individually numbered, no. Why 775? Why 775 is I think that with limited editions you want exclusivity, you want them to be accessible in terms of price, and of course the balance of desirability, price, and accessibility around the world usually ends you up somewhere between 500 and 1000, and what we always do of course is talk to customers, talk to our dealers as to what the interest would be, we show quite a few people where we're thinking of this, and from that we usually get a fairly good estimate as to what the right number is, and in this case 775. What's the price difference between the two? Are there any increases? So with the standard 2021 edition, this is exactly the same price, although to be fair the Euro 5 update's quite a convoluted thing to do, and also more expensive, you've got additional precious metals and development's got secondary air system in it, so there's a lot of development there, and we have additional features added, but the price is the same, so this is £9,300 in the UK, stays the same, and with the Sandstorm edition that's £600 more, so that's £9,900, and for that of course you get the paint scheme, the additional touches with it as well, and the exclusivity. Brilliant, well that seems like a really good deal then, because if you took that and then added all the bits, it'd be more than £600 difference of course, then you wouldn't have this colour on either. You'd certainly be getting up there, yeah. Excellent, and are they both in dealerships fairly soon, are they imminent? The Sandstorm edition will come first sometime around May, I don't know the exact date, and it obviously will vary where you are in the UK, so sometime around May for the Sandstorm, and this will be July, but both will be available to put deposits on straight away, so Triumph dealers will be very happy to take a deposit, and of course if you want one of these, they're limited, and 775 is not just the UK, that's the worldwide number, so if you like the look of that, I would say get it, get in. Miles, it wouldn't be a Triumph without a ream of accessories, ream, is that a word? I don't know, but lots of accessories available, I assume it's the same deal with the Street Scrambler? Yes, so with the Street Scrambler there's 120 Triumph accessories that you can choose, and that includes luggage, style, security features, and the Sandstorm of course shows you some of those with the high mud guard, and the bash plate, and the tail tidy that's on there, but also I think one of the coolest features on these are the panniers that you can get with them, which I think really adds to that kind of urban look. What are the most popular accessories? Pretty much the ones that are on here actually, so tail tidy, the luggage system is popular, the high mud guards are popular fitment, I mean there's a lot of embellishers and little details that you can do, people tend to go in lots of different directions with that. And is there, have you got a figure on how many people, how many customers do accessorise? Yeah, it's very high across the whole Bonneville family, but with the Street Scrambler range, that's over 80% of bikes that go out as new bikes have accessories fitted to them, and of course the benefit with the Triumph accessories, not to be too salesy, but they are developed with the bike by the teams, you know with it in the same design facility that's just around the corner here in Hinckley, all in-house developed, and they all come with the same warranty, and of course you've got a very high service, first major service level with these at 10,000 miles, 16,000 kilometers, and of course the two-year limited mileage warranty as well, which of course you add that to the accessories, and that gives it a real safe bet. Presumably you can accessorise this further as well? Yeah, you can add everything to that that you'd want to add. Lovely job. Well, look, there's one thing left to do, can we hear it? Do you mind if I turn it on? Of course, if we don't set the alarms off in here, yes. Yeah, that's true, everyone loves the sound of a twin. It's a nice purr, isn't it? It's got a lovely burble. Miles, thank you so much for introducing us to the two new Street Scramblers, hopefully we'll see you soon with the Speed Twin, by the sounds of things. Good stuff, right, thank you for joining us, hope you've enjoyed it, don't forget to subscribe, tell all your friends, and if you've got any questions for myself or for Miles, let us know in the comments.