MSC Cruise---Luxury travel experience

MSC started as a very, very well-known brand in Europe. In North America, we have a lot more work to do for people to understand what MSC is all about, but in Europe, it's one of the most well-known brands in the world. We're right now the third largest cruise line in the world, and just a lot of people don't realize that. We're one of the best-kept secrets. So we're incredibly excited in the North American market. Now we're bringing the beautiful MSC Divina to Miami for year-round presence, so it'll be there every single Saturday. And it's going to really open up the eyes for the North American consumer, as well as the North American travel agent. People who choose MSC, they're looking for something different. Maybe they've cruised before, and they've done some of the other lines in the Caribbean, and now they want to say, you know, what is this kind of new brand that's here, and what is different about it, and how can I experience that? Being able to experience the Mediterranean style from sailing in your backyard without having to go over to Europe is a great opportunity. So that's why people will enjoy MSC. It's just something different, especially for experienced travelers that are looking for a different alternative. One of the best things that we do is offer the food and beverage side of things. The culinary aspect is really a true representation of our Mediterranean style. We've got homemade pastas, we've got outstanding service, we have unbelievable food, some of the best wines at sea. We also have incredible entertainment that appeals to all different demographics and all different nationalities because it's very visual, very entertaining, acrobatic acts and shows and musicians. We have things for the children, we have things for the adults, and it really appeals to whatever you're looking for. So it's everything from relaxed culinary experience and entertainment to some very exciting, unique things for the kids. One of the things that we just announced today that we're really excited about, that only MSC Divina is going to have the only ship in the industry, is this new phenomenon that's hitting North America now, which is aquacycling by HydroRyder. So it's taking spinning that you traditionally do in the gym and taking it to a whole other level where we're putting spinning bikes in the water, in the pool, and it creates a whole different type of exercise activity. So I think when people learn more and more about what MSC offers and the different experiences for adults and for children and the football that we go to and the different activities, they will decide on their own if that's the right ship for them. I think they'll be very pleasantly surprised with what MSC has to offer. I have to say, I sailed recently on the MSC Splendida in Europe, and I was fortunate enough to experience the Yacht Club. And the Yacht Club is our ship-within-a-ship concept, and it's a very high-end, 24-hour butler service. It's limited to 69 suites, and it has its own private pool, its private spa entrance, its private concierge, private lounge, private restaurant. It was one of the most amazing experiences I've ever had at sea, and I have sailed on many, many ships. So I like that, when I'm on vacation, I like to be pampered, and I like to have that 24-hour butler service if it's available. And the MSC Yacht Club offers that. This is the first time we're going to have a ship in North America that has the MSC Yacht Club. So that, for me, was one of my favorite things. The other thing I would say is I like to be very, very active. So everything that the gym and spa offers, and I'm extremely excited about this new partnership with HydroRider offering the aqua-cycling. I haven't tried that yet, but I'm definitely going to try it when Davina gets to Miami. We want people to be able to enjoy their vacation when they get off the ship, to think about the moments that they experienced and remember them, not think about looking at their watch all the time and where do they need to be and what's the next activity and what do they have to go through, but the moments that they remember.