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Americans are so broke that they are now
unable to buy even the simplest of
things if you're looking for that sign
that households here at home are now
struggling then be prepared to see a lot
of them today because things are not
getting any better this is something
that's clear for banks like JP Morgan
Wells Fargo Bank of America and
basically anyone that offers credit
cards as those are now becoming the
lifelines for many people you can ask
Visa Mastercard American Express all of
these different providers the exact same
thing and all of them are probably going
to give the same answer Americans are
now tapping out delinquencies are
exploding at a blistering rate why are
so many Americans so deep into credit
card debt people are leaning into credit
cards much more than they were
previously there are a couple of
different factors here one big factor is
obviously inflation things are just more
expensive than they used to be cost of
goods is up across the board and so
we're seeing a lot of Americans lean
more into credit cards in order to make
ends meet so this isn't just frivolous
shopping Lindsay it's not people uh
being flippant or uh doing a lot of new
travel it's a lot of times people just
trying to make ends meet with the budget
when it comes to groceries and other
Basics and so as a result of that but
combined with raising aprs that are
really compounding a lot of that
interest we see Americans carrying much
more credit card debt than they were
previously and let's talk about the
impact of e-commerce and digital wallets
how do these oneclick purchases actually
trick our brains essentially buy now pay
later is very popular when you go to
checkouts when you're checking out from
an Instagram ad or something like that
and you see the option to either pay $50
or to pay four payments of 12250 boy
that 1250 just feels much better in the
moment and it's that delayed payment you
know it actually creates a little bit
more of a dopamine release in our brain
when we end up having that option we go
with the option that's less painful we
go with the option that's going to feel
better and so it's important for people
to be aware of that how that can be
treacherous because even though buy now
pay later doesn't necessarily have
interest rates there are late fees and
it just reinforces this Loop Lindsay of
not paying for the thing that you're
buying in the moment and punting that
payment until later that tends to get a
lot of people in trouble you can
understand that more and more people are
being forced into debt nowadays given
that inflation really hasn't gone to a
level where we're seeing prices drop
down but we're now kind of at a point
where even I'm surprised as to how bad
things are you see it's recently come
out that those buy now pay later plans
like affirm afterpay CLE Apple pay Clara
they're actually being used to buy
alcohol I know I know I can't believe it
either now if you see yourself in
Walmart or Target and you're now forced
to finance your alcohol I hope you take
this as a sign that things are
unbelievably Bleak in the United States
not just the fact that alcohol is not
good for you but I guess people are
looking for an escape somehow now if you
go strictly by the numbers you can see
here that 22% of BNP or buy now pay
lador services they're financing
alcoholic beverages now on the other
hand credit cards are paying for at
least 30% of these purchases if we look
at this graphic here we can see that the
install installment plans are now being
used more and more for stuff that many
of us could pay for with cash before you
can see with clothing and accessories
books and hobbies Health and Beauty
appliances Auto Parts gadgets and
electronics Sporting Goods building and
gardening items as well as Home
Furnishings now if this is not a sign
that we're swimming in the deep end of
the pool then I don't know what is guys
so constellation Brands which is a
pillar for beer Wine and Spirits they're
saying that the drink is very resilient
during tough Economic Times I wonder why
right yeah even with this fact Shoppers
are now making smaller purchases
probably due to the price increases that
we see not just with alcohol but also
with pretty much everything else in the
market now the deal with these items
that I listed though is is that they're
not Necessities not at all which brings
me to just how many Americans are
fighting debt at this point a recent
survey showed that three in five
Americans or roughly 61% are in credit
card debt the average amount that they
owe right now is sitting at an average
of almost $6,000 now the bad news is
that about 23% of respondents so that
they're going even deeper into credit
card debt that's only made worse with
the finding that late last year 60% of
consumers they're saying that they're
now living paycheck to paycheck so in
essence and this is something we talk
about a lot uh people are only paying
they're not paying down their balances
they're just paying the interest which
lines the pockets of the credit card
companies or the banks um making them
wealthier and richer while Americans
either just keep their head above the
water or in some cases sink if you can't
make those payments right so it's it's
problematic at the household level
especially now because average annual
percentage rates on on credit cards are
so high so it's a really kind it's a
really costly kind of debt to carry
which is why experts emphasize how
important it is to prioritize paying off
credit card debt first before other kind
of kinds of debt just because it's it's
a really hard cycle to break uh not only
are you carrying debt but when you're
not paying it off it's growing month to
month I'm going to guess that that the
people who are finding themselves under
this weight are the people who are
already pretty
vulnerable well uh Gen X are are leading
The Pact as far as um those who are most
likely to to carry debt uh women also
carry more credit card debt than men and
as as far as uh geography goes it's
folks who are concentrated in lower
inome areas that carry the highest level
of uh credit card debt now of course
this has had a huge ripple effect with
different markets one of them being the
automotive Market where autol loan
delinquencies are now in their worst in
like 30 years the percentage of subprime
autol loan borrowers that are at least
60 days delinquent or pass du has now
exploded to 6.11% this is the highest
that we've ever seen since 1994 no
wonder why repossessions are also going
up right I think it's at like 20.4%
since late last year and it's probably
going to continue to rise as we're
seeing our expenses grow I keep seeing
Tik toks of Range Rovers mercedesbenz
Audi's Tesla is getting towed out of
people's driveways these repo truck
businesses are probably making a killing
right now but that Outlook isn't the
same for everyone in fact we're hearing
the federal government boast and
practically brag about how everything is
just so much better for millions and
millions of Americans statements said
some lawmakers are just not happy with
the United States National Debt hit a
record $34
trillion in fiscal year 20123 alone the
United States owed 659 billion in
interest on this debt and you could
expect that number to be much higher
this year these numbers should alarm
every American and make it clear that
Biden nomics is not working but the
American people they already know this
the White House repeatedly has lied
publicly praising themselves for a
healthy economy and taking credit for a
meager post-pandemic numbers the
American people aren't buying this false
narrative hardworking Americans are
still struggling to pay their bills and
balance their family budgets while the
president and the Democrats in
Washington continue The Reckless
spending according to a recent axios
poll 72% of Americans say that their
grocery purchases are the top way that
they feel inflation in their lives
closely followed by gas prices at 56%
they also found that two-thirds of
Americans are worried that food prices
will continue to climb now whether you
agree with this or not depends on how
you're feeling personally at the moment
but to be honest with you guys it
doesn't really matter as to you know
what these people say because we know
for a fact that we're competing with one
another the stakes are made that much
higher because it's an election year now
what's important though is what we feel
about the economy how Americans are
seeing the expenses and if things are
actually going according to plan so my
question for you guys is what do you
think of all this now as far as I'm
concerned I'm going to do my best to
keep you guys informed on what actually
is happening out here the real actual
data and numbers that reflect what's
truly Happening Here in the country so
before I go I want to thank you guys for
dropping a like for the video thank you
for subscribing and I'm going see you
guys on the next one take care