Robert Downey Jr. takes on off-screen mission to keep families safe l GMA

Robert Downey Jr
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The "Avengers" star has teamed with "GMA" sponsor Aura to raise awareness of online safety and shares steps that can be taken to protect people, belongings and your digital profile.
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We're going to take a look now at Robert Downey Jr.
He's sporting a new look, and he's on a new mission.
Ginger has that story.
Hey, Ginger.
Hey, George.
Of course, we know Robert from his talents
on the big and small screen.
But now he's got a new passion.
This segment is sponsored by Aura,
and they are teaming up to keep families safe online.
He's a silver screen hero from outsmarting villains
as the armored Avenger Iron Man.
Where'd that come from?
It's nanotech.
You like it?
To hunting down criminals as Sherlock Holmes.
For another life, you'd have made an excellent criminal.
Yes, and you, sir, an excellent policeman.
And now, Robert Downey Jr. is taking on a real-life mission
to help protect families against online crime
like scams and fraud.
What concerns you the most?
It's a real-world problem, and I've
been solving, you know, off-planet issues
with the different cinematic universe.
Every six seconds, someone's identity is stolen,
and then, last year, a million kids had their identity stolen.
And I find that very unnerving.
The Hollywood A-Lister, now a spokesperson
for our sponsor, Aura.
It's a company that gives people peace of mind
in the digital age.
Last count, $6.9 billion lost to online crime,
which soared past home burglaries.
The FBI's Internet Crime Complaint Center
receives an average of 2,300 complaints every day.
Phishing, data breaches, and identity theft
among the top crimes.
It's an online safety app.
Here's the cool thing.
If you go to the Aura website, you'll
read about my partnership with them.
They'll explain the product, and you
can do an assessment test of kind of where
your vulnerabilities lie.
Along with the new project, the father of three
is also sporting a new look.
Your kid's shaving your head.
We really love that post.
I knew I was about to start this job based on this Pulitzer
book called The Sympathizer, and I
know it's going to have to shave my head because I'm
playing multiple characters.
And it was also Halloween.
I had an image of my kids painting
my head to look like a pumpkin, but then I thought,
wouldn't it be cool if they could shave my head first?
And believe you me, they had no compunction.
Downey says that at this stage in his life,
he is only interested in projects that matter.
I think that when you have an audience that's
come to trust that you bring them
a certain quality of entertainment,
when you come into the real world,
it's like the onus is really on you
to apply those same principles.
And what's meaningful to Downey is
Aura's commitment to increasing awareness
and providing a much-needed solution.
The amount of care, integrity, expertise
that went into building this app is astonishing,
and it's all to make it easy for the consumer to use
and for protecting your family and your loved ones
and your information.
Thank you so much to Robert.
He was so charming, witty, and genuinely really into this.
Thanks, too, to our sponsor, Aura,
for shining a light on digital safety.
You can scan the QR code right there on your screen
if you want more info about getting a free trial.
