“5 Brands” you NEED to try ASAP

These are five amazing brands that if you have not tried yet, or if you have not heard of them yet, I'm going to introduce you to why I love them, why you should try them ASAP, and also my favorite products from each of these brands. So let's get right into five brands you should try as soon as possible. Now let's start with LYS. Now LYS is a newer brand, they are actually in store at Sephora, however they don't have one of those big, huge shelving units that most of the brands at Sephora have. You're going to find them in like the end cap aisles of Sephora. So as you're walking down like a main Sephora, let's just say like you're walking down like the main aisle and you're shopping, there's the long aisles and then there's like the end cap aisles. And those are like usually where I find the most hidden gems as far as makeup brands and new makeup products go. Because those are usually what's new and noteworthy that you should definitely take the time to slow down and always look at those end caps. Because usually those end caps have the most hidden gems, the products that you should be testing out and trying as soon as possible because they're new and noteworthy. So LYS is one of those brands I discovered through the end cap at Sephora and then it quickly was added to their PR list, which I'm so thankful for, especially for like a more of a small up-and-coming brand to add an influencer to their PR list is just really thoughtful and I really appreciate it because they don't have tons and tons of money and stuff backing them up. So you know, every bit of product counts. So LYS, let me tell you why I like them. They have clean colored cosmetics and they're doing an amazing job. Founded by Tisha Thompson. They have recently gone into Sephora, not that long ago. So hats off to them. It's a really hard thing to do. Like I mentioned earlier, it's very difficult to get into Sephora and also to stay in Sephora. So congrats to them, but they're pumping out really thoughtful, mindful products that are just really well executed. There's nothing that LYS has pumped out that is dialed in, in terms of just like jumping on the bandwagon for like new trends and this and that. They're only providing us products that are high quality, pure pigments, clean, and just work really well. So all their products I've tried, I've been obsessed with, but let me share with you what my favorites are. Above and Beyond, and I will buy this for the rest of my life. However, I haven't even had a chance to buy another one quite yet because it lasts so long. This is the No Limits Cream Bronzer. This is in the shade Harmony that I wear. This is like professional pro-grade makeup that's delivered to you. So as a consumer, anyone can use this. It's really easy to use. But why I say this is pro level is because the pigment load in this is like no other. There's zero patchiness. They blend out so well and so easy into your complexion and they're richly creamy. So they go on really nice and creamy onto your complexion. And like I said, they blend out so well, so easy, just like butter, like they melt into your skin. I find this is good for all skin types. I've used this formula for years and I will continue to use it for years. It is just a perfect, perfect, well pigmented cream bronzer formula that they just did such a great job on. Now they just released a stick foundation, which I'm wearing in this video. You'll see me apply it with such ease. It blends out just as easy as I talked about the bronzer stick. This blends so creamy and just within seconds into your skin. I highly recommend this if you're looking especially for an alternative, like a more affordable alternative to the Dior stick foundation. I'll show you it right here. Although I love this. I think it's wonderful. It is pricier and that one is specifically more for dry skin. It's very, very moisturizing where I find that this one is going to be good for all skin types. So amazing formula, super creamy. The coverage is beautiful. It's like a full on medium coverage that you can easily layer and build up. Now probably one of the first products I ever tried from LIS and one of the reasons why I fell in love with the brand. As an oily skin girl, I love cream blushes, but I want a cream blush that's going to stick to my skin right away, not fade, not slip down my face as I'm wearing it because I have oily skin and it's going to stay put and be long lasting. So one of the first products I tried was actually the higher standard satin matte cream blush. This is the shade kindness. I have other shades I'm going to show you too, but what's so unique about this is it goes on cream and then it dries down to a satiny matte finish that doesn't move. So if you have oily skin and you're looking for a perfect cream blush formula, then these are the way to go. So in this video, you'll see me putting on the shade self-love. This is such a beautiful shade. It's like a soft neutral mauve and they're just beautiful. They're really amazing formula that I highly recommend you check these out. And then last but not least from LIS, I've tried everything from them practically speaking. I think there's a few things I've missed so far, but I have been a huge fan of their lip liners. Do not sleep on the LIS lip liner formula. Not only are the shades so beautiful and so everyday wearable, there's a really beautiful mix of just earth tones. Like I love an earth tone lip liner so much. I am an earth tone lip liner fanatic over here. So these are the shades that I love and use the most on a regular basis. There's driven, lavish and soulful. So soulful is this one right here. It's a beautiful deep neutral Brown lavish is more of a light nude kind of reminds me of like a soft oak lip liner from Mac. Just to give you a color reference goes beautiful with like a peachy nude lipstick. And last but not least, there's driven and driven is a perfect like spice kind of lip liner, long lasting, a perfect classic wooden pencil formula that you should not sleep on. So don't miss out on these. Don't walk by them. Check them out. They're really great formula. And again, the shades you will be in love with so many of the shades that they have to choose from. Now let's move on to another newer brand that is also in Sephora. And again, hats off to them for jumping into Sephora. First thing after they launched their brand, the brand is called CL. You hear me talk about them all the time. I quickly fell in love with them. It only took me a try one product from them and I became a lifer. So to speak. I am buying every single thing that they're coming out with and I am loving every single thing that they are launching. Also very mindful and what they're launching. They're not just jumping on every single trend that's out there in the makeup universe that we're living in. They're launching very specific products that just fill a great void. In my opinion, their whole concept and their whole idea from what I understand anyway, I don't know the brand like that well, but from what I understand, everything that they're launching is protection based makeup. So all their makeup has a high form of SPF. So not just like SPF 15, 12, 20. The lowest SPF that you'll find in their makeup is SPF 30. And that is actually in the Sculpt to Protect Bronzing Stick. This is what I have on my complexion to warm it up and also to add, and again, emphasis on add. Please do not use these products as your sole form of sun protection and UVA, UVB protection from the sun. Think of these as like additional added protection. Like the additional, why not? Like why not put some more makeup on my skin or if I'm wearing makeup, why not add some additional protection from the sun while I'm at it, right? So always think of it in that way. Think of it as an additional, not as your sole, sole source of protecting your skin from sun damage. Okay? So just putting that out there in case I haven't made that completely clear, but I hope, hopefully I have by now. So this is SPF 30 and it is so quick to blend on your skin, is so easy to use, very, again, very user-friendly. The color payoff is amazing. They're just an easy, thoughtful product that anyone can use. So I love this one and the shade that I use is medium. And then you know me, I know I'm kind of a broken record when it comes to talking about these, but the blush and protect, these are SPF 50, so not 30, but 50. And you know what? Again, it's all about adding that additional protection because why not? And they're on top of it, a really beautiful formula that is highly pigmented, easy to work with and easy to blend out and very long lasting. So I'm a huge fan of these. I'm going to pick up more shades as soon as I probably wrap up this video. I did just an FYI. They did launch a concealer. I have not tried it yet. I placed an order at sephora.com, so that is going to be coming to my door very soon and I'll make sure I give you my full thoughts on that concealer as soon as I try it, but I'm going to tell you right now, I have very high hopes because everything I tried, I love from this brand. And last but not least, this is a huge favorite. This is one of my favorite skin tints that I have at the moment. It's the Mineral SPF. It's non-comedogenic. I wear the shade O5 medium, however, it's a touch dark on me. So I think I'm gonna go out and buy the O4 shade just so I can have a lighter shade to go into the colder months. But this is the Tint to Protect from CL. It's SPF 50. And last thing I want to call out about this brand is they're female-owned and I will always support a female-owned brand. One half of the owner is a makeup artist, Nikki Duost. She is amazing. If you have not checked out her work, she does incredible work. She's based in Los Angeles, just like me. Her name is Nikki. We should be friends. I mean, we'd be like a match made in heaven, but amazing makeup artist. So another reason to support this brand is not only are they a female-owned brand, but it's a makeup artist-created brand. And you know, I may be biased to say this, but I think that makeup artists create the best makeup products because we know what we're doing. And I'll leave it at that. So CL, amazing products, highly recommend you check them out. And these are my favorite products, all of which will be linked in the description box below. Let's move on to the last brand that is physically inside of Sephora. And that is another new brand that I discovered very, very recently. I think this is the newest brand out of all the five that I'm sharing with you today. And no surprise here, Kolfi. Wow, has Kolfi just blown me away with their products, their formulas. Everything they're doing is so amazing. So there's definitely more things on my list that I need to try from Kolfi. But out of the things I've tried so far, these are my absolute holy grails and favorites. So the eyeliner I have on right now, this is the Underline Kajal Eyeliner in the shade Cheeky Chiku. All you need to know is it's packed with pigment. It glides on super creamy, so you don't need to tug at your lash line or wherever you're applying it. It's very long wearing, but you can also smudge it out. And it's just a nice twist up pencil, like a mechanical pencil. That's just a great formula. I mean, I cannot stop wearing this formula. I probably am at like the last tiny little bit of this pencil before I run out, so I'm definitely going to pick up more from Kolfi. And then my new favorite concealer is from Kolfi. This is so good. I can't believe how long it took me to try this. I had so many of you reaching out to me on Instagram in particular, oddly enough. It was more of like an Instagram request that I got from a lot of you in my DMs to try Kolfi and to try their main match concealer in particular. So I finally did it. I wear the shade Coco Crush. It's what I have under my eyes right now. It's a fantastic formula, and I've been recommending this a lot specifically for people that reach out that are looking for a hydrating, more lightweight concealer that also offers coverage. This checks all those boxes. Amazing. It's an amazing formula. Highly recommend this. They are sold at Sephora. You will also find Kolfi at that cute little end cap where all the goodies and the hidden gems are. So don't pass by it. Now last but not least, you hear me talk about these all the time. They've ended up in many of my favorites videos. They're so good. I talk about these a lot for a reason. I highly recommend if you're looking for a cream, shimmery eyeshadow, you will not be disappointed and you really have to check these out. I swatch these all the time. Let me swatch them one more time for you so you can see how magical they are in case you missed it. This is the shade Sona Sona, and I get so many questions when I wear this product and this color in particular, but look how creamy and unbelievably pigmented that is. Look at that shine. It's unreal. It's unmatched. It is so absolutely stunning on. They're easy to work with. You can either apply them with your finger like I just showed you, or you can use a small packer brush to apply them all over. The great thing about these is once they're on your eyelid, they're not going to flake all over the face. They're not going to leave glitter specks on your cheek as you're wearing it throughout the day. They dry down and they stay put. So if you have not tried these yet from Kolfi, I will link them in the description box. They're so good. You will be obsessed. Okay, moving on to a brand that I've loved for a long, long time. This is the longest standing brand that I have been, that out of these five that I've been loving. So this brand was actually founded and created in 2012. I had actually looked that up because I remember them back from like 2016, maybe 2015, but not 2012. And wow, they've been around a long time. It is no surprise here, female owned and created by two amazing makeup artists, which by the way, they got their start at MAC Cosmetics. So they're just, you know, they're near and dear to my heart. They are fellow makeup artists, fellow MAC girls like me. So of course I want to shout them out to the rooftop. But not only that, they make amazing, unbelievably pigmented products. So they're more of a colored cosmetics based brand. Like they launch incredible eye shadow palettes, incredible pigments, incredible lip products, lipsticks, you name it, they launch it, but very intensely. So if you love like a solid colored cosmetic, like I'm talking like a richly pigmented eyeshadow palette, a richly pigmented gel eyeliner, glitter, this is a brand to check out. Laura Arlano and Dana Balmer. I hope I'm saying their names correctly. I'm pretty sure I am. And also fun fact, they started their entire brand with just five eyeshadows and it was in a magnetized stack. It was like this. So it was like five, five eyeshadows stacked magnetized this exact size and shape. And it was called like the Dark Matter Stack, I think. I'm pretty sure. It was so long ago. I bought it right away. I think I only just recently, like in the last couple of years, like tossed it because it's been so long that I had it and my black eyeshadow broke and it kind of got everywhere. So I tossed it, but I wish I hadn't. So they launched that. They sold out within like minutes, I believe. It was a huge success. And that's what launched Melt Cosmetics. And I just, I love their whole backstory. I love supporting them. They're two like kick female brand owners and they're just launching amazing things. I'd say that their most successful things to have been brand collabs. They've been doing a lot of collabs with my girl, Bailey Sarian. She's a huge YouTuber. I get to do her makeup on occasion when she needs me. And I'm so grateful. Like doing her makeup is like the most, it's like doing makeup on a tattooed Barbie. She's beautiful. She's so fun. Her features are gorgeous. So I have a blast with that. And they have launched a whole collection with Bailey not too long ago, and I know they're actually launching another collection by the time this comes out. So stay tuned for that. But this palette is so stunning. I don't believe you can get this palette anymore. If you can, I'll link it, but I want to show you this just so you could see like how much work and effort and just lovely put in their palettes. The embossed shadows, the color story, and not to mention the formulas. Every single formula that they come out with and eyeshadow palette that they come out with is incredible. One of my favorites I think is absolutely beautiful. If you like a warm tone palette is the rust palette. Look at that bad boy. She's a stunner. And my newest favorite also limited edition. I can't stop wearing it. It's what I have on my eyes right now in this tutorial, you'll see me apply it in the next couple of clips. It is such a beautiful palette. It's the Melt Brighter Frankenstein Frankenstein limited palette. I love this palette so much. And I love the color story that they came up with. It is so unique. So gorgeous. You have a nice neutral blend on this end. You have fun greens in the middle and then you have on this end some of the most beautiful browns you'll ever try. So the shimmer is in the palette. It's stunning. Absolutely beautiful products. And then what I think they do also the best are their gel eyeliners. Their gel eyeliners are unreal. They're like, I don't know if you remember like the gel eyeliners from Mac back in the day. They were good, but they weren't great in my opinion. Sorry. They're doing the gel eyeliners with classic gel eyeliners. The best out of all the brands out there. There's not one brand that is beating the formula that Melt is coming out with for a gel eyeliner. This is the one I have on right now. It's Burnish. Again, a lot of limited stuff that they launched. I'll make sure I link everything that I possibly can that's still available. But just know if you're looking for highly pigmented cosmetics that are fun and like doing different stuff, then you have to check out Melt and go support those two artists because they're amazing. Lastly, I have been obsessed with the tarantula mascara. If you want a dramatic, thick, long length, kind of semi-clumpy, but intentionally mascara, this is the one to check out. It is so, so good. So absolutely love Melt. Love those girls. They're so talented. They're such bosses and everything they're coming out with is just crushing it. It is so unique and cool. Last but not least, to wrap up this video is a brand that's mission, their sole mission is to do beauty better. And they are. They're doing everything completely different from anyone else. Like Mauve Beauty, they're taking what every other manufacturer is doing and every other brand is doing and they decided to go and pivot to over here and do something completely different. They're quite literally paving their own way in terms of how they're creating their products, what they're doing, what they're putting into their products, how they're formulating their products, how they're packaging their products. Everything that they're doing is different. And I had such a blast just over this past summer. I got to actually visit the Mauve Beauty lab in Palm Springs. I'll try to insert some clips of me there. I had so much fun. I got to meet Vic and Alicia. They are the owners of Mauve Beauty. Vic, if you don't know, has a huge background. He was a chemist for MAC Cosmetics. So hello. You know their products are going to be absolute top notch. Alicia came from a huge beauty background as well from Cover FX. She knows her stuff in beauty and she's a powerhouse of knowledge when it comes to cosmetics. And also she just knows what works. So the two of them together create magic. And I got to see that firsthand and have so much fun. And when I tell you that I was welcomed quite literally with such open arms by Vic, Alicia and Bell, who works with Mauve Beauty, they were like the most fun people I've hung out with in a long time. We had a blast. I didn't want to leave them to be honest. I really didn't. We got to play together. They let me make makeup. They let me dip my hands in glitters and stuff like that and just do so much fun stuff. And I'll actually show you something that I haven't shared with anyone or shown anyone on my channel since I came back from that trip. You know, I came back from that trip and I have been going 45,000 miles an hour since that trip. Like literally I came back from that trip to Palm Springs and I have not stopped moving my body since. So I haven't had a chance to like fully talk about my experience as much as I would have loved to have. But I want to give you like a little background of what they do first and I'm going to read actually from their website so I don't get anything wrong, okay? They are here to build beauty for a better future, to define new standards in the industry by questioning everything to improve everything. And they really are. They question everything and they're working hard to improve the way makeup is not only made, the ingredients that are in it, what you're putting on your face and what you're dumping into landfills when you're tossing it. So they're covering all ends of this beauty world that we're in. So sustainability really is at the top of their list as far as how they center and how they work and make their products in general. Like that is the top number one priority for them is sustainability. So not only the packaging, which is right here, this is a really unique packaging. Let me show you one more thing too. You could also get like these single, they feel like cardboard, but they actually will break down and become biodegradable, which is amazing. So really shows you where their heart's at as far as sustainability and the environment and the future of cosmetics goes. But not just that, the ingredients that they put into their makeup is carefully curated and carefully well thought out. They don't use any microplastics, which is an amazing thing and a very hard thing to do. They are completely clean, vegan, cruelty free and microplastic free, which is an amazing and very difficult thing to do. So they are somehow able and they have found a way to create really amazing, well done products and amazing formulations while being clean. So they're doing an incredible job. So I want to talk about two really quickly. The things I got to make while I was in the mob lab with Vic and Alicia and having a ball, having the time of my life, not wanting to leave, I got to create a custom lipstick, which is right here. I wanted to create a cool tone, more like nineties mob lipstick and Vic nailed it. Of course, no shock there and like less than two days, he nailed this. He also nailed, I wanted a cream version of one of my favorite eyeliners, but it came out so gorgeous, so stunning. And then we had so much fun with like cream blushes, cream highlighters. I had him create a cream eyeshadow slash highlighter that I'm obsessed with. We just had a blast. Okay. We had a blast. No, they're not going to sell the products that I played with and formulated with them. It was just more like a fun experience and I had a blast. In case I haven't said that enough. It was so much fun. Oh, I also, I want to show you this too, because this was really fun. I made two lip glosses of my dreams with Vic. These are them right here. He labeled them and let me show you just some swatches because why not? This was like a deep cool tone mob. How pretty is she? She's perfect. I was thrilled. And then I wanted like a really fun, like bubble gum pink and I got it very light, very Paris Hilton circa 2010. So so much fun. I also did create a lipstick as well. And then the lipstick that he hot poured into a pan, he also did it in an actual component for me to take on the go. And quite literally, you could tell Vic you want it to be X, Y, Z, it was thrown in with a little bit of C, throw a little F in there and like, you know, you get the idea and he will sit there and be like, okay, okay. And then whip it up within like seconds. So such a blast. I highly urge you to check them out. You will not be disappointed with anything you pick up from Mob Beauty. And also I just want you to support a really awesome brand that's just doing things different. Couple more things I want to share that I'm obsessed with from Mob Beauty because I have to share with you my favorites, like my absolute favorites from the brand. These suspended sparkle balms, I can't live without. I'm obsessed with these. I put these in my pro kit. They're unbelievable. Let me just swatch them because you just have to see how magical they are. I mean, look at that. Are you kidding? How is that even possible? Oh, in fact, I have the other one in a different makeup kit. Sorry. So that's another shimmer too. It's not the sparkle balm. It's a shimmer, frosty, very like Y2K, unbelievable formulas. I also love their powder eyeshadow formulas. They're doing powder eyeshadows so well, like they're really known for their cream eyeshadows, but I don't feel like people talk enough about their powder eyeshadow formulas because holy smokes, they're way better than MAC. They're way better than like Anastasia Beverly Hills. Sorry. That's just my opinion. They're really amazing formulas that are just fully pigmented. They're velvety, minimal fallout if like honestly any, and the color payoff is amazing. The blendability, amazing. And bonus is it's completely clean. So amazing formulas. Last one at least. Actually, there's two more things. Sorry. This is also pulled from my professional makeup kit. This is my bronzer palette that Alicia gifted me and created with me. We picked out my custom colors that I thought I would use the most in my kit. These are them. They're incredible. They blend out like a dream. They're long wearing. Again, they're clean, but the shades and the undertones in this palette is amazing. So I'll link all the shades of my custom bronzing cream palette that I keep in my kit. I'll link in the description box so you just, so you know which ones I keep and that I love. And then also the translucent powder. This is the Blurring Loose Setting Powder. You'll see me apply it in this video. I use this to set my makeup. It's a phenomenal blurring powder. It's loose. It's a very nice like velvety texture, but it leaves your skin blurred to perfection. It feels very lightweight. I'd say this is a great powder for dry skin to be honest. It's not going to give you like the most incredible oil control. So if you're really, really oily, you'll need to use this a couple of times throughout the day. But I'd say this is more for like combination, leaning dry skin. If you're dry, this will feel so good on your dry skin. These are the last products I'm going to talk about. I swear I'm going to stop raving about Maubeauty, but I have so many favorites from this brand so I had to save them for last because it's a mouthful. But these lip liners, you'll see me apply them for this makeup look. I have both these shades on. It's M1990 and M159. These are two of my favorite, favorite lip liners I grab constantly. At this point, I'm shameless. I asked for so many M1990s when I was at the Maubeauty lab. I was like, can you hook it up? I have one in a pocket of my jacket that I found recently. I was like, oh, there's my third one. Actually, I think I have four, four to be honest. I have one in my makeup kit. I use it on clients. It's beautiful. I have so many backups of M1990 because it's such a great lip liner shade. I love this one. But that my friends, that was a long one, but hopefully a really informative one and a really insightful one, and hopefully it inspires you to try these five beauty brands that are just kicking butt and doing amazing things in the makeup industry. So proud to own so much from all these brands. If you have anything from these brands or if you've tried them before and you have your own personal favorites, please share them with me and the community in the comments below. If you've never tried any of these brands and this inspires you to pick up any of these products, also leave that in the comments below. Let me know what you plan on picking up from any of these brands. Thank you so much for watching. If you like makeup videos like this, you can check out so many more right here. I appreciate you all so much. If you haven't subscribed already, I would love to keep you in future videos. So please consider doing that and I'll see you in the next one. Bye.