Starbucks’s New CEO: ‘We Need to Fundamentally Change Our Strategy’

Starbucks’s New CEO: ‘We Need to Fundamentally Change Our Strategy’

NTD News
NTD News
15 Video Views·Nov 2, 2024

Starbucks’s new CEO Brian Niccol says the coffee chain needs the fundamentally change its strategy, after a very disappointing earnings quarter. Niccol says he wants to to change the menu, improve the stores, and bring back sharpies.