Copywriting Case Study: How Encyclopedia Brittanica increased conversion 103%

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In this excerpt from a MarketingExperiments Web clinic -- http://www.marketingexperiments.com/site-optimization/copywriting-on-tight-deadlines.html -- Flint McGlaughlin, Managing Director and CEO, MECLABS, shares a case study in which copy changes helped boost conversion 103% for Encyclopedia Brittanica.

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