Advanced Link Building Course by Ahrefs - Course Overview
Hey, it's Sam Oh and welcome to Ahrefs' advanced course on link building.
Now, there are a lot of ways to interpret the word
advanced, so let's walk through what you'll learn, what you won't learn,
and I'll give you a breakdown of the course.
Our course is designed to help you break away from traditional link building tactics
that everyone is doing and improve your processes to create a highly effective link building team.
You'll learn how to find prospects with what I call the seed and lookalike approach,
craft personalized and benefit-rich outreach emails,
and you'll learn how to validate your link building campaigns
with minimal effort using a process called a blitz list.
On top of that, I'll show you how to structure your team
and manage it to maximize your efficiency and scale your link building operations.
Now, we won't spend any time talking about common link building tactics like
guest posting or resource page link building.
We already have in-depth tutorials on these tactics on our YouTube channel and blog.
Instead, we'll be peeling back the layers of the stages of link building
to make your efforts more efficient and effective.
And that's exactly how this course is organized.
There are 5 modules in this course.
And if you're watching this at the time of release, we'll be publishing one module per week.
The first module is all about strengthening your fundamentals in link building.
We'll talk about the role of content in link building,
and I'll show you how to do a competitor analysis to understand how a page got its links.
These will be the building blocks to module 2, which is on link prospecting.
In this module, you'll learn how to use the seed and lookalike prospecting model,
which will help you find solid link building opportunities
that your competitors probably don't know about.
And we'll finish this module off with a lesson on how to segment your prospects,
which is a key to scaling your campaigns using the model I'll be teaching.
The third module is on vetting link prospects.
We'll talk about how you can vet a list of link prospects fast,
the people you should be contacting, and the order they should be contacted.
And we'll finish this module off with a technique that I call the Blitz List.
And this is my absolute favorite way to kickstart a campaign fast
while validating your outreach campaigns.
Next up is module 4, which is on link outreach.
In this module, we'll talk about three link outreach approaches
and go deep into what I consider to be the best approach.
Finally, we'll tackle arguably the hardest part of the link building process,
and that's writing outreach templates that don't sound and feel templated.
And finally, we'll finish this course off with module 5,
which is on team building, systems, and workflows.
In this module, you'll learn who you need to hire for your link building team
and we'll discuss their roles and responsibilities.
I'll show you how to create a link building system that's customized for your organization.
And we'll finish off this course by talking about workflows
and I'll give you an over-the-shoulder view
of what a link building campaign might look like in action.
And that's our course at a high level.
Let's jump into the first lesson, which is on the role of content in link building.
Super important stuff.
I'll see you there.