ExclusiveHow a Car Dealer Client Became a Top Regional Dealer Via Our Digital-First Marketing Strategy | NTD Digital

Today we're going to discuss how a Jaguar Land Rover client became a top regional dealer via our Digital First marketing strategy. Hey there everyone, welcome to another edition of NTD Digital Digital Bytes. Today I want to share an exciting story about how our Digital First marketing strategy helped a Jaguar Land Rover dealer become the top regional dealer in their area. Let's dive in. The challenge was high bounce rates and low conversions for their digital strategy. A recent study by Ernst & Young shows that 87% of potential car buyers start their car shopping journey online. And get this, 25% of them even buy their cars online now. So dealers must invest heavily in digital advertising to keep up. Our client, a New York Jaguar Land Rover dealer, was facing a tough challenge. They had high bounce rates on their website, meaning people were visiting but leaving quickly without taking any action. The previous digital vendor couldn't fix this, so they turned to us for help. They needed a complete digital overhaul, a strategy that would bring in more local sales of new and used cars, boost their service and parts sales, and optimize their website for better quality visits and conversions. Our Digital First strategy leverages content, SEM and SEO. We got to work by developing a Digital First content-rich marketing plan that focused on the customer journey from awareness to consideration and finally conversion. We wanted their website to be more than just a sales tool. It needed to be a resource that provided value and built trust. To do this, we ramped up their search engine marketing and search engine optimization efforts. This helped ensure they appeared in organic search results, creating long-term success. We also created a strong paid search advertising strategy and launched geo-targeted campaigns that put them right at the top of search results, driving more clicks and maximizing their ROI. Even with a smaller budget, our mix of digital strategies, excellent customer service, and cutting-edge marketing technique led to higher quality leads and more conversions. The results? Record-breaking success. The results were incredible. Today, our client is seeing more form submissions and phone calls from highly qualified leads, thanks to our successful SEM campaigns. Their website traffic quality has improved, with bounce rates dropping 41% to 25% and visitors spending more time on their site. Their vehicle detail page views shot up by 45% and their form submission rate grew by an amazing 130%. Phone calls increased by 89% and their overall site conversion rate jumped by 98%. These efforts helped them achieve their new car sales goals for the year, making them the number one dealer in their area. Even the store general manager is thrilled and has been recommending NTD Digital to other dealers in their network. Partner with us for your dealership success. So if you're looking for the best automotive advertising agency to drive your business forward, partner with us. Let's invest in your dealership's future success together. That's all for today. Thank you for joining us at NTD Digital. Remember to subscribe to our channel and share this video. And check back for all the latest on digital marketing.