How To Build A Successful SHOP To Sell Your Crafts

hello hello hello everyone I'm trying to fix my hair how are you guys doing happy happy Monday afternoon who has had like the most Monday Monday I definitely think that it was me so if you're tuning in today if you're oh my gosh Tanner's going live on a Monday I need a break to enjoy something other than work please let me be your entertainment I am so excited to have you guys here live with me my name is Tanner Bell the founder here at makerson learn.com I am so excited to be here today with you because we are covering what we're going to talk about when it comes to building a successful shop online all right so as you guys tune in share with us where you're visiting from let us know what you've got going on in your neck of the woods hello everyone hope you're having an amazing Monday I've just had a very very Monday Monday as many of you I'm sure have had as well so here's what I want to talk about today and I really want today's class to be fun I want it to be as as much as you want to get out of it I want to make sure we give it so if you have any questions around selling around your shop please put it here in the chat I think it'd be super super valuable for you and the future uh viewers watching hello replayers if you are a replayer go ahead and drop um hello in the comment section down below so today I want to talk about what it takes to have a successful shop now many of you here may be on the sidelines may be um you know already thinking about all the reasons why it wouldn't work and I just want us all to be aware of what we think about when we are considering putting oursel out there online being super successful um selling our crafts like do we think it would work out do we think it wouldn't like it's just really important to be aware of that right now um just so that we can be aware of it so if you have any questions drop it down below today's class is going to be kind of like what I would do to build a successful shop from the beginning now the reason I'm teaching that today is because I really really want you to be at my live training coming up I have a training on Sunday I have a training on Tuesday I have a training on Wednesday so pick the one that's right for you it's my five shifts we're g go over five excuse me I'm going to go over five shifts that you actually need to make um in order to your make your first Cale or your next cell um and those five shifts are going to be phenomenal it's going to be so fun so super super exciting for all of you that are registered um I am going to be sharing some crazy new things that I would never talked about before so if you're interested be sure to be there live with me it's G to be so fun people that are there live get the most especially the Sunday night at 800 PM Eastern okay so within that what I want to talk about today is building a shop and what you want to think about it a lot of times our brain tells us it would be easier if we went ahead and we only uh did different things like um what have I heard people say like a craft fair right how many here think it would be easier and better to do craft fairs right how many of us think it would be easier and better to do craft fairs let me tell you as someone who has coached lots and lots and lots of people around if they should do a craft fair or not y'all here's the deal I want you to understand that you are not in control of a craft fair right what I love about online and what I love about digital is that you get to be in control a lot more you get to do the work right craft fairs are not easy exactly so here's what happens I have a lot of people think it's it's easier to do craft fairs in person events and instead of learning the very simple steps of an online shop they just register register register for craft fairs and here's the deal they'll keep going to them they'll keep doing them even when it doesn't pan out even when you don't get sales even when they're expensive even when Tom away from your family right people are willing to do all this crazy stuff in instead of just learning a platform and really learning how to sell on there all right so I have been spending a lot of time this year um and last year building shops from the ground zero z00 a lot of you in the past have told me Tanner it's easy for you to sell because you can do videos it's easy for you to sell because you are good at social media here's the deal I decided to start over at zero no personal brand no nothing and this is what we're going to talk about is what's required to be successful at my new online training happening this Sunday at 8:00 pm Eastern so if you're not already registered get registered love to have you here's what I want to talk about you know how do you build a successful shop to sell your crafts right number one is you pick a platform and I want to talk a little bit about pick a platform because I truly believe that if you want the most reach if you want to be able to go further than you know you could desire for example we launched an Etsy shop and within two weeks our first order was to Italy or in Europe it was it was over over the pond okay what that tells me is that I built my shop I put the stuff out there and then with two weeks someone totally totally random guess what bought for me I am making sure I'm reaching as many people as possible for some of you just thinking the idea that people could reach you that have no idea who you are blows you away and that you think it's not possible which leads you to think you don't need an online store store you don't need an online presence because you should just do a Facebook group so some other platforms you could do number one I think is Etsy if you are here and you think Etsy fees are expensive you clearly haven't been to craft fairs you clearly haven't um put in the work to see it work for you right Etsy only makes money when it gets you buyers so if you don't make money Etsy doesn't make money um when it comes down to really how their business model works right may be like a listing fee here a setup fee here but their real money is made when you make money so Etsy should be bringing you clients right so that's beautiful pick your platform if you want to build a platform just on your Facebook page do it Instagram just do it Facebook group do it I know lots of people one of my favorite thoughts is that you can make money however you want to make money I teach my I teach people how to craft and I teach people how to sell their crafts and I make a really good money doing it I decided that notice I didn't show up and spend year after year trying to find the best way to make money I think so many of you are on the sideline because you're looking around you're like you're looking around like is that the way for me to make money is that the way for me to make money should I do this should I do that and then you look back and you're like dang I spent six months doing that dang I spent a year doing that dang maybe I've been doing that for the past five years right so I want you to understand that you've got to make decisions if you were here and you saw how fast I made decisions you would probably like just be un like really be shook right because being a business owner you have to make a lot of decisions I spoke to someone today about joining um a program of mine that is very high touch very cool um it's called less hustle more profit it's for business owners that want to learn how to have a membership right and they're like I don't know I don't know I don't know and when you're in a I don't know environment you're never going to be able to get action you're never going be able to make the amount of money you want to make you could make 10 times the amount of money you made in the last week if you spend next week going from I don't know to I know right because here's the beautiful thing there's very few things that can come at you that you a don't really that you don't know and if you don't know it you do know someone who does know right so let's say the IRS calls me with a question and I don't know the answer I could say I don't know and just hang up the phone and stop trying or I could call my accountant and be like hey can you help me with this they be like okay I got you that's what I'm here for right so it's cool is when you start making money you're going to have even higher levels of questions even higher level problems even higher level thinking to is required right so I want you to believe that you do know that you do know how you do know what platform you should be on you just go with your gut right I could tell you what I would recommend but maybe what I recommend isn't what you want to do let's say I recommend Etsy and then you're like no Tanner I really think I need a Facebook group I only want to sell local right now beautiful you totally can do that and at my training this coming next week you're going to see how you can sell your physical crafts you can sell your digital files your cut files and you can do a hybrid approach I'm GNA lay it out for you it's gonna be phenomenal okay so you may say Tanner I get it I have to pick a platform right pick your platform I think is number one for all of us very important from there this is where it gets fun now at the training I'm going to pull back the curtain and I'm going to kind of share with y'all how we're finding some really really really really great ways to find listings that you should make all right now if you're in digital design for creatives which is our amazing class and I can't wait for you guys to be at our class tomorrow um Alicia and I are teaching a class at 11:00 a.m. eastern if you're an active digital design for Creative student you will have access to that if you're not in there it is incredible let me just give you this link real fast so that you can get registered you do not want to miss it um it's where we teach you how to use canva where we teach you how to use canva it is phenomenal we have we call it summer school it's been so much fun um what I really believe is that you are here and you are a designer and that you're probably very much like me and you don't feel like you're meant to go to the post office every day you don't me you don't believe you're meant for all of this other stuff right you want to stay very creative you want to stay in the flow the best way to stay in the flow is to be a person who is creating creating and you want to know the best way to make listings right to make the right listings well I'm going to cover that for you but until the training you may be saying tan I want to get started right now so what I encourage you to do is just make a guess all right without my training because I want you to have no excuses right I want you to take as much action as possible I want you to just make a guess what is it that I would buy right now think about that ask yourself that question like this is a really interesting question to ask because if you're here you want to sell your crafts right so let's all ask ourself in the chat it what is a craft that if you were not a crafter you would buy right now all right one thing I love is tumblers so I be I could put in the comments like I would buy a custom fall Tumblr I would buy Starbucks Tumblr i' would buy a Starbucks wrap I would buy a sweatshirt I would buy you know fill in the Gap I would I would pay for custom pictures or custom uh shirts to where did the pumpkin patch right put that in the comments put that in the comments of what you would buy right now and now let's this is where it gets fun let's ask oursel are you selling items that you would buy are you selling items that you would actually buy now I'm not saying that you would actually buy them like as of right now because you're a crafter right you're crafter Crafters do not buy what Crafters sell right a lot of you are in your head thinking oh my gosh oh my gosh Tanner everyone's a crafter they they don't need me you have to remember you're selling to people that have no idea what a Cricut Machine is no idea what a heat press is no idea what any of it is they just love the finished project and they're not crafty at all so you just want to make sure that you're making things that they would want to make Lorraine says DTF images for tumblers and shirts yes I love it love it so good band merch so fun Carrie yes exactly so good so so good home decor yes so be making things that you would be excited to pay for people ask me all the time Tanner how do you make programs that are so awesome how come your programs are better than everyone else's how come they're so valuable right all of that do you want to know the answer I make Pro progr that I would actually buy I make programs that I would actually buy right so good so so good so you want to make a guess at what you would buy so when you do that you just want to go ahead and start making those items to sell right you want to make those items you make a guess and then here's the third step here's where rubber meets the road and a lot of you do not want to do you do not want to put yourself out there you do not want to put things out there so I want to encourage you if that's you you need to put yourself out there all right you've got to put yourself out there and list it put it on Facebook put it on your on Facebook on Instagram on Etsy and you got to see what happens all right step number four after we put it out there and we have to put it out there not expecting anything right you never want to have expectant energy meaning I put it out there and no one buys or I put it out there and there's no views like you want to put it out there with a hypothesis right I think this is what people want I think this is what people need right that's the energy you want to have okay and then the last step which is the step people that come to me forget about is that they're not reviewing and they're not optimizing right so if you post something and you did not get any orders all right you posted something you didn't get any orders the next question is were you at least getting people to view it right if you weren't getting people to view it then you couldn't have ever got anyone to order right so you've got to make sure that people are actually looking for it you've got to make sure that people are actually wanting it right because that's the secret that is the secret secret secret is you've got to make sure people want it and you'll know about how many views it got right so the number one problem that I see is people are trying to sell things people don't want so I'm going cover at the training on Sunday exactly what Karen just asked for she said how do we know what they are looking for Karen we have spent a lot of time figuring this out I'll tell you that there's a lot of programs out there we have brought together something incredible that I think you're going to really want so I highly recommend coming to the training I'll kind of touch on how we've done it um there's been a lot of things that have made us a lot of um sell like a lot of celles because we are just focused at data um and I actually think data will make you a better crafter I think data will make you more creative and what I mean by that is you'll see um you'll see that there's ideas right there's ideas out there that we've found that Etsy gives you that um other platforms give you things like that and then you as the creative get a challenge right like I think about when we're making listings that are inspired by data as a challenge like okay I've used this example A Lot the past week is it's um in my sourdough era right really cool really fun you get to ask yourself what is it that I could make that would be so unique that that person would want it over everyone else's and that's the fun right it's very creative so um very very important for you as well to consider so um we're GNA go over that in detail but I want to tell you if you don't know how to do that yet putting yourself out there is number one the first step and the number two is optimizing um Mary says converting to sales have been my issue okay so if you are making things that um you know people are not looking for that's issue number one issue number two let's say you are making things people are are seeing it um and they're not buying they're picking other people's over yours so then we got to ask why right like there's really fun like levels to what what it is so it'll be it'll be really good where is the training on Sunday you have to register that's why I'm talking about it all week Teresa such a great question I'll drop the link oh that's digital design for creatives if you want to come to that class I'm like pulling back the curtain I'm going a little crazy um and I'm super super excited to share more with you guys um next week so be sure to be there on Sunday let me get you the link so that you can come all right so here it is let me drop that over here sorry about that so it's the second link I just dropped the shifts five secret shifts your five secret shifts y'all I want to help you make all the money in October November December that's why we're doing it in September so that you have three months to implement everything I'm teaching it's going to be epic it's going to be so so good so exciting so yay I love it love it love it interested in the next step I've got the views but getting them to buy can't wait for Sunday Mary that's GNA be so fun if you're already getting views that means we just need to optimize a little bit more um so it'll be really awesome so yay congratulations I think it's so fun to think about um everyone that is on Etsy like by and really show you that there's so many people out there that want what you have and it's just helping you get seen right so be open as a comeback point I want you all to be open to going all in on Etsy or going local right I am totally fine whichever one you want to do I think they're both great number two you've got to make a guess I really want you to drop the thought that you don't know the thought I don't know is never go serve me it's a really hard one for a lot of us to sit with and think about the thought I don't know is not going serve me right my thought for all of you is I can handle it I can I can make a decision I know what's best for me I can make a decision I know what's best for me right another thought I like to have is something like I can handle everything that comes my way right if you feel overwhelmed a lot and you feel like there's a lot going on that you don't have the time that you don't that you have the vision and you have the the fire but you don't have the time practice the thought I can handle everything that I want in life that I can handle it that there's time for it that there's plenty space right love it Terry so sorry to hear about the scammers crazy just don't respond just block them yes if you're getting views is this on Etsy Terry let me know let me know because you really you'll want to start seeing views and then you should with be within like a 2% I'd love to see a 2% some of our shops have had a lot higher um awesome uh conversion rate so we'll talk about that more again I'll explain more we've put a lot of what we're teaching into something super fun that you don't want to miss out on okay so you got to be there Sunday to even hear about it um okay Terry if you're on Facebook and you're getting views but you're not getting sales I really want to encourage you to try Etsy or just come to the class on Sunday and I'll explain more okay so good yes ready for print on demand yes to bring more income Tara literally print on demand where you get to stay in the Visionary creative seat and then you get to make 40 to 50% margin without doing any work and you just focusing on designing and putting it out there designing putting it out there is phenomenal it's like one of the cheat codes to life like so incredible so fun um I'm super super excited if you are someone super creative and like 3M farms and you're like I'm stuck on what the heck to make Sunday's class is going to be the best for for you it's literally going to be the best what you're going to see is you need to understand that you are in a service business you are serving right so when we serve we're focused on who us or the client the client so when you focus on them when you focus on that ideal customer and you don't know what to sell it becomes so easy because they'll will we'll tell you the data tells you what to sell right so fun and one of the reasons just so that everyone here knows my heart knows my vision why I'm opening it up in talking about for the first time people have asked me to teach this for over four years which is Tanner how are people making money with print on demand and at first I was never interested in teaching it but I've constantly heard my client say Tanner I want to do this business but I'm scared it's going to be too successful Tanner and then another person will say Tanner I want to do this business but I don't know if it'll work out I wanted a way for all of you to win and no matter what your life circumstances are right if you're here and you're like Tanner Tanner you have no idea uh all the responsibility I have I'm like me too me too right so that's one thing why I want you to consider print on demand um being able to do the work once and then let other people fulfill your orders is pretty incredible you don't have to ship you don't have to be an assembly line you don't have to be the next like you know burnout person um you'll really be able to see a lot of fun things that we've pulled back the curtain and are sharing on Sunday so you want to be there um I'm going to give you my five shifts and it'll be the first time I talk about something super fun that's been in the works for 18 months so you'll definitely want to be there live with me on Sunday night 800 P PM Eastern it's gonna be so fun um get registered Donna gray just registered woohoo love it love it love it Lorraine great question we are not able to use makers G to learn designs for print on demand so Lorraine our commercial license is for people that make like actually physically make the item and sell it but without saying too much if you are at the training on Sunday we will be sharing with you some really fun things that may address that so be there that's all I can say that's all I can say okay so cannot wait to see you guys back here real soon really consider what I've shared today think about are you just telling yourself you don't know you don't know you don't know or you going to be a person that does know because the only difference is the decision to make it because really when you you look at confident people what are they doing do they really know more than you no they're just deciding that's what I want you to think about and you could find evidence for that too be like oh I know that this friend of mine's really confident but they don't know anything more than me why why is it they're confident and I'm not the only thing about confidence is that they've decided that I don't know isn't in their vocabulary right so crazy so fun I want us all to be people that are super competent that show up and that really live the life that we all are called to live right you have a burning fire to sell your crafts to be a creative that makes money let's do it right let's do it and listen the more that you craft the more you're going hang out with me so like I've been saying it you know I I want you to make money I want you to do this but I also want you to do it for you and to really live out your passion all right so let's do it I'll see you at class on Sunday at 8:00 pm Eastern and until then I hope you have an amazing week do some homework think about this if you have questions reach out to us at hi makers learn.com and we'll see you in class Sunday at 8:00 pm Eastern bye guys