New Chinese style: Chinese aesthetics influence the fashion industry

New Chinese style: Chinese aesthetics influence the fashion industry

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Ancient Fashion
2 Video Views·Aug 18, 2024

In recent years, in the Chinese market, the consumption of goods with traditional Chinese elements has continued to rise, becoming a new consumption growth factor. Various commodities have emerged incorporating traditional cultural elements and modern style, driving a new wave of consumption. The phenomenon demonstrates the pulse of China's strong economy and the Chinese people's growing cultural confidence. CGTN reporter Zhou Yixin went to Hangzhou to explore the impact of new Chinese style in the fashion industry.