Japan launched its tourism projects many years ago.
In January to March this year,
the number of visitors was 7.2 trillion yen,
about 4.49 billion U.S. dollars.
In ten years, the number has increased fivefold.
Tourism is one of the export industries
that is second only to the automobile industry,
and is an important pillar of Japan's economy.
The number of foreign tourists, 7.2 trillion yen,
is ranked among the export industries in 2023.
Although it is not as good as the automobile industry,
it is half of the 17.3 trillion yen.
However, it is more than the semiconductor,
the 5.5 trillion yen of electronic components,
and the 4.5 trillion yen of the steel industry,
In March 2016, Japan's tourism vision
to support the future of Japan became a reality.
In terms of growth rate,
compared with 2019,
the export volume of automobiles and steel in 2023
increased by about 45%,
and the growth of electronic components such as semiconductors
was nearly 40%.
In January to March 2024,
the consumption of Japanese tourists
increased by more than 60% in the same period as 2019.
Although it is not a simple comparison,
the increase in the consumption of Japanese tourists
is indeed more than the main export category.
After the bubble economy broke out in 1990,
the traditional manufacturing industry was transferred to overseas,
causing Japan's domestic industry to become hollow.
Japan has been looking for new growth industries.
Since the government of Japan in 2003,
the tourism tourism industry development plan for four years
was launched in June 2007
by the cabinet of the Anbeijing III
to launch the Tourism Establishment Plan.
In October 2008,
the management department such as the Tourist Office was established,
and it began to accept more foreign tourists
to visit Japan's tourism industry.
The initial plan to expand Chinese tourists' visits
has become one of the goals.
Since July 2009,
personal travel visas have been issued to Chinese people.
In 2016, the number of foreign tourists visiting Japan
broke through 20 million for the first time.
Among them, Chinese mainland tourists are at the top,
with more than 5 million people occupying one-fourth.
A large number of Chinese tourists flock to Japan
in addition to experiencing the Japanese style of tourism,
they also buy a large number of Japanese cosmetics,
home appliances, medical health care products, etc.,
leaving behind all kinds of legendary purchases.
Faced with the ever-growing tourism industry,
on March 31, 2023,
the Japanese government has devised a new growth strategy for the next six years
to expand consumption of sustainable tourism
and increase the number of local visitors.
One of the goals is
that foreign tourists' consumption will reach 5 trillion yen,
which is about 3.11 billion US dollars.
Domestic Japanese tourists' consumption will reach 20 trillion yen,
which is about 12.45 billion US dollars.
Foreign tourists' consumption from January to March this year
is estimated to be 7.2 trillion yen per year,
which is about 4.49 billion US dollars.
How to consolidate this result is a concern.
