99倒閉？直播行業大暴雷 電商跑路 倒閉潮開始！

20 years ago, there was a saying in the e-commerce industry, there is no business that is difficult to do. Today, 20 years later, it never occurred to me that e-commerce has become the most difficult business. Girl Kaila is an online celebrity clothing store with 5.5 million fans on Taobao e-commerce platform. Not long ago, Girl Kaila's warehouse was suddenly emptied, and the store was completely gone. The company's 3.5 million running expenses involved more than 300 suppliers. Many netizens bought clothes without shipping. What's more surprising is that even the store's customers and subcontractors did not know that the boss had run away. They were shocked to hear the news from their fans. There is a video circulating on the Internet. The female anchor is delivering goods for Girl Kaila. While promoting the product, the police broke in. The female anchor is very surprised. Some netizens found that Girl Kaila's escape was not a momentary whim. In fact, the company had been canceled and the purchase price of 30 yuan per piece was sold at a loss of 29 yuan per piece. The next batch of money was used to pay for the last batch of goods. In this way, the company finally ran away with 35 million yuan. Even its employees and customers did not know. Wu Duyou, Tianmao Shopping Mall, has a shortage of art supplies. Due to the shortage of capital, and the concentration of creditors, the business has deteriorated rapidly. At present, the company team has been disbanded. Tianmao Shopping Mall has 4 million fans. The local fast fashion brand M.G. Style has also spread the news of bankruptcy. International people revealed that the first wave of Chinese e-commerce is on the way. There will be a lot of closed e-commerce in the future. Tian Nuolawu, an e-commerce entrepreneur who has been doing business for 7 years, said that 99% of live broadcasters will close this year. Why? All e-commerce platform development tracks are similar at the beginning. But by the end of the period, the platform began to support unreasonable refunds and raise the price. Many platforms, in order to make consumers easier to use their services, when faced with the consumer's unreasonable demand for a refund, usually ignore the opinion and position of the merchant and directly make a decision to refund. Yesterday, I saw a very unreasonable reason to close the loan. The merchant didn't call my father. I lack a son, so I am very angry to close the loan. The most ridiculous thing is that at the same time, many large live remote areas can't hold on. Jiangsu Liangang City, the East China Sea live e-commerce industry circle, was established in 2020. Due to the rise of the e-commerce industry, a lot of Chinese live broadcast bases and cross-border e-commerce live broadcast bases as well as more than 80 new e-commerce talents, 164 live network celebrities and 31 e-commerce enterprises. However, the development of remote areas is also under the spotlight. Some netizens posted a video saying that many live broadcasters here have closed down. Someone also revealed that a large number of broadcasters in Beijing and Hangzhou have lost their jobs. E-commerce live broadcasts are in a large number of closures. Now there are more than 60 e-commerce remote areas related to live broadcasts in Hangzhou. They are all that kind of new and the whole design is particularly artistic kind of e-commerce remote areas. The rate of idle is up to 50%, half or even more than half. And the price keeps falling. If this kind of e-commerce remote area is placed in Beijing, it is very popular. If you don't find something, you can't enter the e-commerce remote area at all. Now a large number of broadcasters in Hangzhou have lost their jobs. And this phenomenon, I also asked a lot of friends in the city. Not only in Hangzhou, but also in Beijing, Shenzhen, Guangzhou and Shanghai, the number of broadcasters in these places has decreased significantly. Let me tell you what the core logic of this phenomenon is. The core logic is that the golden age of live broadcasting is already the past. It's already going downhill. A friend who used to be a broadcaster shared his own experience. How did I go from 500,000 to unemployment? In October last year, I was able to make a net profit of 500,000 yuan a month. I lost my job this year and stayed at home for five months. To sum up, the reason is probably that I didn't work hard when I had money. In the live broadcast industry, you never know which platform will fail. The policy is not good. There is no profit on this track. Or it's really replaced by other broadcasters. And the e-commerce boss said that the once profitable skincare e-commerce industry is now difficult to do. In the video, this lady has been doing skincare e-commerce business She said helplessly that she had no intention of continuing since last year. But because she didn't know what to do next, she produced a batch of goods at the factory and spent more than 200,000 yuan. She has been losing money since March. At the beginning of April, she began to collect goods and hoped to clear these deposits at once. She made five products in total. Now she has contacted people on the street. Many products have been taken away. At present, there is only one product left that no one wants. After the warehouse goods were taken away, she calculated that she lost about 150,000 yuan in total. Don't do e-commerce. The probability of e-commerce closing down is too high. At present, the probability of delivering takeout is up to 95%. After closing down, your so-called office furniture and desk are worthless. This one is sold for 300 yuan. This one is sold for 400 yuan. It's worth tens of thousands of yuan. Send it. An insider pointed out that when a manufacturer supplied goods to a merchant, the price and profit were still good. However, the situation is completely different now. The manufacturer either opens his own store to sell, or is forced to lower the price. The days of the supply chain and the merchant are not good. Especially after the so-called Pinduoduo shopping platform, was launched, everyone was forced to raise the bottom price. The entire supply chain seems to have fallen back for ten years. The Chinese media reported that Pinduoduo is famous for its low price and fake goods. In recent years, its performance has continued to grow. Many Pinduoduo merchants on the Internet complained that the low price strategy of the platform makes it difficult for them to make a profit. Now the situation of internal circulation of various e-commerce platforms is also very serious. Everyone wants to go to the middleman to make more profits. The factory wants to sell goods by itself, but it doesn't work at all. Because most factories don't do live broadcasts, most people who do live broadcasts can't go to the factory. There must be a middleman. But the reality is that if the factory can't sell goods, it can only hire people to sell goods. This causes middlemen to still exist. And middlemen sell goods, but the price war makes middlemen sell garbage. The bigger the price war, the more middlemen sell garbage. The consumer experience of products selling garbage is getting worse and worse. What is left is not consumers at all, but some robbers. Under the backdrop of economic decline, e-commerce giants such as Jingdong and Taobao have no choice but to participate in the price war to fight for market share. What is worth paying attention to is that two joint statements on the publishing industry will appear in the afternoon of May. Eight publishing houses in Beijing and the Shanghai Publishing Management Association will release a statement on behalf of 46 Shanghai publishing units announcing that they will not participate in the June 18 promotion activities of Jingdong Publishing. An editor of a publishing house complained that the book price discount proposed by Jingdong was too aggressive. Some publishing houses' costs almost accounted for one-third of the book price. This requirement is beyond their tolerance. Therefore, many publishing houses decided to stand up and resist. Moreover, the publishing industry is not a violent industry. It may take several years Under the current economic environment, consumers are more inclined to reduce cultural consumption such as reading, resulting in a sharp decline in book sales. The current situation of the editor is that the whole of China has become more and more diverse. Even cultural products are no exception. They feel very helpless. Now, not only is online e-commerce not easy to do, other businesses on the online platform are also in danger. Recently, there was a media report that the well-known online education platform CCTalk is delaying customers by 60 million yuan for a run. For this, CCTalk publicly responded However, in the comment section, there are still a large number of users asking for a loan. Since the second half of 2023, the term of CCTalk's payment has been extended. The problem of users taking money is getting worse, from tens of thousands to hundreds of thousands of yuan. Recently, in January this year, many online lecturers reacted to the delay of platform funds, and even the inability to pay. It involves more than 100 lecturers, from thousands of yuan to hundreds of thousands of yuan. Although CCTalk said in a statement that there was no run, and that the company's legal personnel, executives and employees were working normally at the Shanghai headquarters, the platform did encounter financial tensions. Some institutions and lecturers' settlement funds could not be paid in time. The company claims that it has designed a variety of loan repayment plans for old customers Some analysts believe that the current problem of China's online economy is largely related to a gradual decline China's mainland economy continues to decline, and the once optimistic middle class is also disappearing rapidly. China's middle-class income is already below the annual income line This means that many people have slipped into the low-income class. Bloomberg data shows that in the fourth quarter of 2023, China's new income fell in the third quarter. Among them, the bonus fell by an average of 17.5% to 35%. China's middle class forces them to take loan repayment measures, stay at home, reduce expenses and work hard for savings. Bloomberg believes this poses a major challenge For a long time, the CCP and the Chinese people have been at odds. The people support the CCP's governance, while the CCP brings economic prosperity. However, it seems that the CCP is becoming more and more difficult to fulfill this commitment, which leads to a general reduction in public spending. In addition, China's economic situation has continued to deteriorate Many people are in debt In order to maintain a livelihood, they have to rely on loans to spend. Ms. Wang, a Beijing resident who served as a senior manager in the financial industry, said she had retired, but had to find a job again to pay off her debt She hopes to pay off the debt as soon as possible, so she found a high-tech company that is currently studying, but may not be able to earn in the short term. She also said that some people especially those who run a small shop, engage in the service industry, or the catering industry, have a more difficult life. Mr. Huang from Wenzhou said that even if you work now, you can only earn a few thousand yuan, and your future is bleak. Doing business is also full of risks. Many people are losing money and are burdened by heavy debt. Many people's debt has reached hundreds of thousands. Even some rich people's debt has reached tens of millions, and even hundreds of millions. Their debt is obtained by borrowing, but the result is that many people are losing money. Now many people can't find a job, and can only live by borrowing. They rely on credit cards to pay daily expenses and borrow money. The situation of mortgage and other loans is also very common. A supermarket owner in Suzhou Mr. Chen said that in order to keep a good credit record, many people will deposit cash in his store to pay off the debt on the credit card, and then borrow again because they need cash to pay off the debt, and then take the money from the credit card and continue to use it. If the amount of their credit card is hundreds of thousands of yuan, Mr. Chen can transfer it to them and then collect a certain fee. Okay, that's all for today. If you like our show, please subscribe, like and share with your friends. Thank you for your support. See you next time.